GOR 2010 Panel Communities

Workshop From Online Panels to Feedback Communities - A Hands-On Introduction to a Holistic Insight Generation Sebastian Kramer | Stefan Laufer Pforzheim // 26th of May 2010

AGENDA WORKSHOP * GOR 2010 * Pforzheim * 26.5.2010 1. Introduction: Globalpark‘s Panel Approach 2. Focus Today: Setting Up a Panel Community

3 Introduction: Globalpark‘s Panel Approach

WELCOME - INTRODUCTION 4 About Globalpark Globalpark-Germany (Headquarter) since 1999 Huerth (near Cologne) Software Development & Consulting Chief Executive Officer (CEO): Dr. Lorenz Gräf Globalpark-US Globalpark-UK New York London Full-Service- Full-Service- Supplier Supplier Globalpark-Austria Vienna Full-Service-Supplier

PRODUCT PORTFOLIO Enterprise Feedback Suite (EFS) EFS Survey EFS Panel EFS Employee EFS Leadership EFS Mobile Extension Services

EFS PANEL

EFS PANEL Website From 200 - 2 Mio. Panelists: Recruitment, Sampling, Incentivation, etc.

EFS PANEL Website Blogs, Forums, Chats, Discussions, Ratings, etc.

EFS PANEL Website Conducting Stationary & Mobile Online Surveys

EFS PANEL Panelist Communication, Survey Invitations, Incentive Shop, etc.

Panel Community 11

12 Panel Community Social Panel Networking Member Member Member Member Panel Community Member Member Member

EFS PANEL Automation Quality Management Communication Recruitment Selections/ Samples & Incentivation Groups Surveys

15 Workshop Platform: http://gor.globalpark.de

BASIS OF A PANEL COMMUNITY 16

17 Practical Training: Fill Out the Registration Form and Have a Look at the Open Forum

19 Practical Training: Find Your Topic Partner! - Topic 1: „Panel Quality“ - Topic 2: „Consumer Research“ - Topic 3: „Privacy & Trust“ - Topic 4: „Best Practice“

20 Practical Training: Take Part in Your First Survey and Access the New Forum

22 Example of a Community Website

EXAMPLE OF A COMMUNITY WEBSITE 23 Public Landing Page

EXAMPLE OF A COMMUNITY WEBSITE 24 Members Area

EXAMPLE OF A COMMUNITY WEBSITE 25 My Profile

EXAMPLE OF A COMMUNITY WEBSITE 26 Survey Layout

EXAMPLE OF A COMMUNITY WEBSITE 27 Forum

AGENDA WORKSHOP * GOR 2010 * Pforzheim * 26.5.2010 1. Introduction: Globalpark‘s Panel Approach 2. Focus Today: Setting Up a Panel Community

29 Workshop Platform (Admins View): http://gor.globalpark.de/www

30 Groups Introduction & Rules

GROUPS - INTRODUCTION 31 Default Panel Group Group Memberships All members of the panel/community are Interrested in Football part of the so-called “default panel group” Females All panelists can be a Aged 14-29 member of one or more Opinion Leaders (sub-)groups Males

GROUPS - FILTERS 32 Type of filter Use of information stored in… System variables like the number of invitations, last Performance Data Filter invitation, PCI, number of bonus points, etc. Master Data Filter All user-defined master data incl. recoded variables Information about the statuses in panel projects, like Sample Data Filter completed in survey „x“, participation in survey „y“ in a special time period, etc. Detailed information from answers in a special survey Project Filter which are not stored in the master data, e.g. data of question three in survey „z“ Combination of all filter rules. Necessary for automatic Alternative Filter update rules.

GROUPS - LOGIC 33 Subtract group Default Panel Females Males Group Add group Females & Aged 14- Males Females 29 Years Aged 14- 29 Intersection of groups Aged 14-29 Females Females Aged Years 14-29

34 3. Practical Training: Group Creation

35 Content Management System Basics

CONTENT MANAGEMENT SYSTEM - BASICS 36 Webpage Content Module 1 Module 2 Module

37 Content Management System Setting Up a Forum

SETTING UP A FORUM 38 THREE STEPS Forum Area Website Module on Page Online Version (Panelist`s View)

SETTING UP A FORUM 39 Forum Content Embedding the Forum Content in the Website Structure Online Version (Panelist`s view)

40 4. Practical Training: Setting Up a New Forum

SETTING UP A FORUM 41 Forum Content Embedding the Forum Content in the Website Structure ! Online Version (Panelist`s view)

42 5. Practical Training: Take Part in Your Own Forum

43 6. Practical Training: Export your data

ANALYSIS 44

ANALYSIS 45

Thanks for Your Attention…

Globalpark provides panel, community and survey software that enables organizations to manage ABOUT US what matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach. Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria. Globalpark AG Globalpark Inc. LOCATIONS Kalscheurener Str. 19a 299 Broadway, 19th Floor 50354 Cologne/Huerth New York, NY 10007 Germany (Headquarters) United States of America Tel.: +49 2233 7933 6 Tel.: +1 888 299 9422 info@globalpark.de info@globalpark.com www.globalpark.de www.globalpark.com twitter/Globalpark twitter/Globalpark_News Globalpark UK Ltd. Globalpark Oesterreich GmbH 5 Archie Street Wassergasse 25 London SE1 3JT 1030 Vienna Great Britain Austria Tel.: +44 207 403 3900 Tel.: +43 1715 0289 11 info@globalpark.co.uk info@globalpark.at www.globalpark.co.uk www.globalpark.at

© 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark Inc., Globalpark Oesterreich GmbH The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark AG or its subsidiaries. This publication is issued without any guarantee whatsoever. Information contained herein can be changed without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the information, text, graphics, links and other items in this publication. This publication is a preliminary version, which is not subject to any valid licence agreement or other agreements with Globalpark. The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software components of other software manufacturers. All products may show country-specific differences. Globalpark, Enterprise Feedback Suite, EFS, EFS Survey, EFS Panel, EFS Employee and EFS Leadership, other Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All other names of products and services are trademarks of their respective companies.

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