Orange Business Social Media

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Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement

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Orange Business Social Media

  1. 1. Paris – February 18th, 2010 Web 2.0: are b2b companies getting it? Yann Gourvennec Head of Internet & Digital Media http://orange-business.com
  2. 2. a footprint supporting business around the world local support in 166 countries and territories a seamless network covering 220 countries and territories 3 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  3. 3. 3 main points why are communities on the agenda? – definition – do all brands have communities? – community manager?! doing digital: our experience best practices 4 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  4. 4. so you want to manage your community? 1 5 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  5. 5. the manifesto 6 some rights reserved CC - orange-business.com - Yann A. Gourvennec somerights reserved - CC-2008 2010 - Orange Business Services - Yann A. Gourvennec
  6. 6. communities: the new paradigm… 7 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  7. 7. 8 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  8. 8. Where will you focus your digital marketing budget in 2009? (in% of interviewees) (December 2008 – 400 interviewees) > http://www.permissiontv.com/pdf/ptv_survey_results.pdf 9 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  9. 9. social media … and ROI http://geekandpoke.typepad.com/ 10 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  10. 10. source: ICT buyers … vertical painpoints IT security virtualization use social media are passionate about technology annoyed by banners/ read blogs marketing by interruption turn to trusted technology B2B resources are part of ECOSYSTEMS 11 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  11. 11. owning the world’s best kept secret? 12 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  12. 12. the ICT ecosystem OPINION ENTERPRISE LEADERS Y NEWS OTHER BUSINESS ENTERPRISE UNITS X OTHER ADMIN REGIONS OTHER WEB SECTORS CONTRACTORS CONSULTANTS RSS FINANCIAL CONTROLER FEEDS CONSULTANT BUYER CLIENT TEAM LEGAL BUSINESS UNIT PARTNER ENTERPRISE VENDOR CONSULTANCY VENDOR 13 TYPICAL B2B ECOSYSTEM some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  13. 13. where do we go from here? 14 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  14. 14. blogs and WebTV: hundreds of experts LinkedIn Twitter facebook google netvibes 15 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  15. 15. Orange Business blogs 16 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  16. 16. orange-business.tv business case 17 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  17. 17. orange-business.tv: where we started from … 18 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  18. 18. orange-business.tv business case 3 main ingredients technological editorial production 19 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  19. 19. best practice 1 on UGC http://bit.ly/soceng 20 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  20. 20. ROI, what ROI? 22 some rights reserved CC - Orange Business Services Yann A. Gourvennec somerights reserved - CC-2009 2010 - Orange Business- Services - Yann A. Gourvennec
  21. 21. presence / engagement 23 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  22. 22. ROI? content generation spice up IRL events cheap UGC motivation leadership of opinion links SEO global reach breaking silos rss (dynamic) nurturing talent comments/discussions 24 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  23. 23. Orange b2b label •over 150 partnering websites on the French side •budding community on the English side 25 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  24. 24. my research on Bnet and elsewhere http://resources.bnet.com/topic/yann+gourvennec.html my personal research on the Web http://visionarymarketing.com http://visionarymarketing.wordpress.com 26 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec
  25. 25. about Yann Gourvennec since 2008, head of internet, orange business services 2005-06/2007, innovation principal, orange business services 2003-06/2005, alliance partner manager, france telecom 1999 – 2002 - director e-business: france telecom teleconferencing services 1997 - 1999 – consultant, Internet, marketing & information systems, cap gemini 1995-1997 – internet marketing consultant, unisys europe 1992-1995 – business systems manager, unisys europe 1988-1992 – business systems manager, unisys france 1985-1988 – account executive, philips France my research available online at: http://visionarymarketing.com/ 27 some rights reserved - CC 2010 - Orange Business Services - Yann A. Gourvennec

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