• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
G Scholar 8.5 X 11 Proof

G Scholar 8.5 X 11 Proof



Marketing Brochure to send out to parents for a client we support with a platfrom to offer online state assessment tutoring

Marketing Brochure to send out to parents for a client we support with a platfrom to offer online state assessment tutoring



Total Views
Views on SlideShare
Embed Views



1 Embed 1

https://www.linkedin.com 1



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    G Scholar 8.5 X 11 Proof G Scholar 8.5 X 11 Proof Document Transcript

    • Conducting a Market Study & Developing the Business Model Lessons learnt in creating SlideShare  
    • SlideShare
    • Large-scale social sharing for photos for video for Presentations
    • What people share on SlideShare... Cartoons Paintings Humor Love Songs Talk slides Images of women Sermons Standalone presentations Activism Lesson plans Movie reviews Mother’s day cards
    • Conducting a Market Study & Developing the Business Model
    • Typical Business Planning roadmap Need Gap Identification Ideation Mission/Vision Statement Detailed business planning
      • Competitive analysis
      • Product Positioning Map
          • Core Value Proposition
      • Develop Business Model
    • Competitive Analysis
        • Direct Competition
            • same product, same geography
            • same product, different geography
        • Indirect (overlapping) competition
        • Future Competition
            • who could be competitors in future
            • competition from disruptive technologies
    • Sources of competitive info
        • empirical knowledge
        • conferences, events
        • media(print, electronic)
          • published studies, newspaper articles
        • internet search
        • industry resources
          • industry directories, associations, newsletters
    • Detailed competitive mapping
        • Syndicated research
          • free/paid basis
          • private companies / industry organizations
          • e.g. IAMAI, JuxtConsult, Indicus
        • Employ professional market research agencies
          • IMRB, AC Nielson
        • Conduct own market mapping study
          • previous projects, interns, students
    • Product Positioning Map (slideshare example)
    • Online meetings Webinars Synchronous Private sharing Open, social sharing Asynchronous Private Public 2 X 2 Product Matrix (slideshare example)
    • The Positioning …(slideshare example)
        • SlideShare…the “YouTube of Powerpoint”
        • the elevator pitch
        • - video http://light.vpod.tv/?s=0.0.12688
        • your product’s core value proposition
        • how it is different from others
    • Why is positioning important?
        • Positioning has to be clear & simple
          • information & choice overloaded societies
          • explosion of products on the web
          • “ me too”, overlapping features
          • low entry barriers for new players
          • short product life cycles on the web
    • Factors influencing business models
        • Depends on business objectives
            • trade-off between growth & monetization
        • Depends on financials
            • cash burn rate
            • expectations from investors
        • Depends on exit strategy
    • Internet business models
        • Transaction Based
            • charge users per interaction
        • Advertising
            • revenues driven by internet traffic
        • Freemium model
            • subscription based
            • basic is free, charge high-end customers
            • use free as marketing incentive
        • Content syndication
        • Licensing
    • Scenario building & what-if analysis
        • Evaluate multiple options
        • Initial financial projections
            • revenue, expenses, profit
            • cash flow projections
            • deficit could mean you need external funding
        • Estimate break-even point
        • Projections beyond break-even till exit
    • Preliminary Financial Planning (fictitious example)
    • Preliminary financial planning (fictitious example)
    • Reality check reqd!
        • Projections are numbers on a spreadsheet
            • how to validate your assumptions, hypothesis
        • Get as much feedback as possible
            • other entreprenuers
            • venture capitalists, financial institutions
        • Make dry runs if needed
    • Questions ? Thank You