Projecting a consistent global web presence is a challenge for marketing organizations. Some lack the resources to keep their brand and content accurate and compelling in multiple markets. Others fall into the trap of assuming that a word-for-word translation of the home market website will be as effective in other parts of the world. And some give their local offices the freedom to create their own online presence, which results in confusion about the company’s business and its brand. Without a unified strategy that combines globalization best practices with specific branding and technology requirements, companies risk customer alienation and a diluted identity.

1. Solution Brief
globalmarketingops.com
Web Globalization
Full Service Website
Adaptation For All Your Markets
Provide highly relevant content
and consistent branding with Web
Globalization Services
Projecting a consistent global web presence is a
challenge for marketing organizations. Some lack the
resources to keep their brand and content accurate
and compelling in multiple markets. Others fall into the
trap of assuming that a word-for-word translation of
the home market website will be as effective in other
parts of the world. And some give their local offices
the freedom to create their own online presence, which
results in confusion about the company’s business
and its brand. Without a unified strategy that combines
globalization best practices with specific branding and
technology requirements, companies risk customer
alienation and a diluted identity.
HOW GLOBAL IS YOUR
WEBSITE?
⊲ How easy is it for visitors to select their language
choice on your site?
⊲ Is the language selector hidden or below the fold?
⊲ Are you supporting the right number of languages?
⊲ Are you accounting for text expansion or shrinkage
due to translation?
⊲ Does your website account for cultural perceptions
of imagery and color?
⊲ Are you using a global design template?
“We struggle to balance our
corporate messaging and
branding standards with the
context and culture of local
markets.” “We’re lacking a well-defined
global website development
process, so our local offices
create their own versions,
leaving us with wildly divergent
form and content.”
“Our customers want to
interact with our website in
their own language, even
when they are comfortable
using another language.”
© 2012 Lionbridge

2. Solution Brief
globalmarketingops.com
GET STARTED
Ensure your website provides the best experience for your global customers.
Contact us to learn more about our web globalization services.
globalmarketingops.com/get-started
Aaron S. Hakenson
Global Marketing Consultant
Email: Aaron.Hakenson@lionbridge.com
Phone: 978.964.1937
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Lionbridge
ENSURE A CONSISTENT
GLOBAL WEB PRESENCE
Managing the globalization effort requires a centrally-
managed program that brings together corporate and
in-country representatives to agree on goals for each
country and establish common metrics and delivery
timetables.
Lionbridge Web Globalization gives you the ability to
deliver relevant, consistent web content anywhere
in the world. Our program includes localization and
adaptation of static and interactive web content, style
guide creation, terminology management, translation
memory management, and optimization of machine
translation output. We maintain state-of-the-art
publishing and production capabilities in all of our
global delivery centers and our global resources include
fulltime translators, sector-specific in-country agencies,
independent subject matter experts, and in-house audio
and video production professionals.
LOCAL RELEVANCY WITH A
STRONG GLOBAL BRAND
Our flexible, well-structured methodology provides
you with the quality of in-country translation with the
efficiency of a unified, centrallymanaged process so
your messaging is relevant for every customer. We
facilitate communication, collaboration, and best
practices across all of your operations and ours, so you
receive the highest quality output in all languages.
Our clients count on us for:
⊲ Messaging that’s undiluted by the localization
process
⊲ Content that resonates with its intended audience
while maintaining its messaging goal
⊲ Strong uniform branding with regional flexibility for
local online marketing
Our trusted teams have deep, hands-on experience
adapting website content for markets around the world,
with an excellent track record of delivering quality
projects on time and on message.
SOLUTION HIGHLIGHTS
⊲ Localization and adaptation of online and interactive
content
⊲ Style guide creation, terminology management,
translation memory management, optimization of
machine translated output
⊲ Technical support for global website enablement
⊲ Connectivity to multilingual web content
management systems (WCMS)
© 2012 Lionbridge