Lionbridge GMO Web Globalization Solution Brief
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Lionbridge GMO Web Globalization Solution Brief

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Projecting a consistent global web presence is a challenge for marketing organizations. Some lack the resources to keep their brand and content accurate and compelling in multiple markets. Others......

Projecting a consistent global web presence is a challenge for marketing organizations. Some lack the resources to keep their brand and content accurate and compelling in multiple markets. Others fall
into the trap of assuming that a word-for-word translation of the home market website will be as effective in other parts of the world. And some give their local offices the freedom to create their own online presence, which results in confusion about the company’s business
and its brand. Without a unified strategy that combines globalization best practices with specific branding and technology requirements,
companies risk customer alienation and a diluted identity.

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  • 1. SOLUTION BRIEF Web Globalization: Full Service Website Adaptation For All Your Markets Provide highly relevant content and consistent branding with Web Globalization Services HOW GLOBAL IS “ We struggle to balance our corporate “ Ourtocustomers want interact messaging and with our website in YOUR WEBSITE? branding standards their own language, with the context and even when they are + How easy is it for visitors to select their culture of local comfortable using language choice on your site? markets. ” another language. ” + Is the language selector hidden or below the fold? + Are you supporting the right number of languages? “ We’re lacking a well-defined global “ We are overwhelmed by the coordination, website development + Are you accounting for text expansion planning, and process, so our local or shrinkage due to translation? resources we need offices create their own to adapt our web versions, leaving us + Does your website account for cultural with wildly divergent presence for all our perceptions of imagery and color? form and content. ” markets. ” + Are you using a global design template? Projecting a consistent global web presence is a challenge for marketing organizations. Some lack the resources to keep their brand and content accurate and compelling in multiple markets. Others fall into the trap of assuming that a word-for-word translation of the home market website will be as effective in other parts of the world. And some give their local offices the freedom to create their own online presence, which results in confusion about the company’s business and its brand. Without a unified strategy that combines globalization best practices with specific branding and technology requirements, companies risk customer alienation and a diluted identity.© 2011 Lionbridge globalmarketingops.com/contact
  • 2. SOLUTION BRIEF ENSURE A CONSISTENT GLOBAL WEB PRESENCE Managing the globalization effort requires a centrally-managed SOLUTION program that brings together corporate and in-country representatives to agree on goals for each country and establish common metrics and HIGHLIGHTS delivery timetables. + Localization and adaptation of online and interactive content Lionbridge Web Globalization gives you the ability to deliver relevant, consistent web content anywhere in the world. Our program includes + Style guide creation, terminology localization and adaptation of static and interactive web content, management, translation memory style guide creation, terminology management, translation memory management, optimization of machine management, and optimization of machine translation output. We maintain state-of-the-art publishing and production capabilities in all translated output of our global delivery centers and our global resources include full- time translators, sector-specific in-country agencies, independent + Technical support for global website subject matter experts, and in-house audio and video production enablement professionals. + Connectivity to multilingual web LOCAL RELEVANCY WITH content management systems (WCMS) A STRONG GLOBAL BRAND Our flexible, well-structured methodology provides you with the quality of in-country translation with the efficiency of a unified, centrally- managed process so your messaging is relevant for every customer. We facilitate communication, collaboration, and best practices across all of your operations and ours, so you receive the highest quality output in all languages. Our clients count on us for: GET + Messaging that’s undiluted by the localization process + Content that resonates with its intended audience while STARTED maintaining its messaging goal Ensure your website provides the best + Strong uniform branding with regional flexibility for local online experience for your global customers. marketing Contact us to learn more about our web globalization services. Our trusted teams have deep, hands-on experience adapting website content for markets around the world, with an excellent track record of globalmarketingops.com/contact delivering quality projects on time and on message.© 2011 Lionbridge globalmarketingops.com/contact