Lionbridge GMO Microsoft Servers and Tools Online Case Study
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Lionbridge GMO Microsoft Servers and Tools Online Case Study

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In addition to designing, building and running some of the largest and most popular developer and IT pro websites in the world, the Microsoft Server and Tools Online (STO) team is responsible for

In addition to designing, building and running some of the largest and most popular developer and IT pro websites in the world, the Microsoft Server and Tools Online (STO) team is responsible for
continuous online publishing of developer and IT/PRO support content. The team has to quickly and accurately localize and deliver key technical content, 22 hours a day, five days a week, in over ten European, Asian and Cyrillic languages.

The team was straining under increasing costs and mounting process management challenges. The complexity of continuous publishing – for multiple stakeholders, in multiple languages, across
multiple products — combined with increasing content volumes was making it difficult to meet internal service level agreements (SLAs).

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    Lionbridge GMO Microsoft Servers and Tools Online Case Study Lionbridge GMO Microsoft Servers and Tools Online Case Study Document Transcript

    • CASE STUDY Windows Server and Tools Online Saves 30% By Outsourcing Continuous Web PublishingIn addition to designing, building and running some of the largestand most popular developer and IT pro websites in the world, theMicrosoft Server and Tools Online (STO) team is responsible forcontinuous online publishing of developer and IT/PRO supportcontent. The team has to quickly and accurately localize and deliverkey technical content, 22 hours a day, five days a week, in over tenEuropean, Asian and Cyrillic languages.The team was straining under increasing costs and mounting CHALLENGESprocess management challenges. The complexity of continuouspublishing – for multiple stakeholders, in multiple languages, across + Continuous online publishing andmultiple products — combined with increasing content volumes localization of technical support contentwas making it difficult to meet internal service level agreements + Localization and publishing in over ten(SLAs). languages: European, Asian and CyrillicON-SHORE MANAGEMENT + Complexity driving up costs and management overheadAND OFF-SHORE EFFICIENCYIn an effort to refocus on value-added tasks by outsourcing to a + Satisfying many internal stakeholders“one-stop shop” that would reduce total attracted cost, decreasetime-to-market and improve service levels, the STO team turnedto Lionbridge and its Global Web Ops service. Lionbridge paireda Bellevue, WA-based program manager—to collaborate in realtime with internal Microsoft customers—with an off-shore team ofengineers that could efficiently support continuous publishing tasks.This team became expert users of Microsoft’s internal tool suite and BENEFITSContent Management System (CMS), seamlessly integrating with + Overall continuous publishing coststhe team’s existing technology. reduced by 30%An integrated localization and publishing workflow streamlines the + Simplified interaction with internalentire production process across all served geographies. Lionbridge stakeholdersalso established a dedicated retainer team that could scale up the + Streamlined localization and productionappropriate language and localization skills as needed. workflow + On-demand scalability and cost efficiencyMORE RESPONSIVE WITH30% LOWER COST + Standardization of project reporting andWith Global Web Ops, Microsoft is now continuously publishing detailed cost trackingcontent to multiple sites including TechNet and MSDN, at 30%© 2011 Lionbridge globalmarketingops.com/contact
    • CASE STUDYless cost, while greatly improving responsiveness to internalstakeholders. As part of its service delivery, Lionbridge hasintroduced detailed cost tracking to better measure and manageall costs associated with web publishing. In fact, the Lionbridge ABOUTresources have become so efficient at managing day-to-day LIONBRIDGEchallenges that the STO team is able to focus on more significantissues and long-term planning. Lionbridge is a market leader in the globalization services industry. Through offices in 26 countries and more than 90,000 in-market experts, weThe resulting process efficiency improvements have had a significant help companies manage and improve their digitalimpact on turnaround times. Working together, Microsoft and presence around the world with our suite of globalLionbridge now consistently meet the SLA expectations of STO’s marketing solutions.internal customers. To learn more, visit globalmarketingops.com/contact© 2011 Lionbridge globalmarketingops.com/contact