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Lionbridge GMO Global Search Marketing Solution Brief
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Lionbridge GMO Global Search Marketing Solution Brief

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Poor performance of global search marketing campaigns has long frustrated agencies and their clients. Campaigns that perform well in the home market often perform much worse when applied to …

Poor performance of global search marketing campaigns has long frustrated agencies and their clients. Campaigns that perform well in the home market often perform much worse when applied to other
countries. The main reason? Keywords and text ads are simply translated instead of built for the local market.

Published in: Business, Technology

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  • 1. SOLUTION BRIEF Global Search Marketing: A Single Solution for Building Highly-Relevant Localized Keywords Improve performance of international search campaigns SOLUTION “ Lionbridge’s Search Marketing Localizationresults for what we’ve been looking for to deliver better is exactly our clients. Our deployed clients have seen significant HIGHLIGHTS campaign uplifts over human and machine-generated + Fast turnaround time: We provide turnaround times in days, alternatives. ” Akin Tosyali, Director of Online Acquisition, Merkle not weeks + Platform integration: TRANSLATION IS THE PROBLEM Our solution integrates with the top ad Poor performance of global search marketing campaigns has long spend platforms to make it easy to extract frustrated agencies and their clients. Campaigns that perform well in base campaign information and load back the home market often perform much worse when applied to other localized data for all markets countries. The main reason? Keywords and text ads are simply translated instead of built for the local market. + Single global partner: We cover over 100 languages and 70 LOCALIZATION VERSUS TRANSLATION countries, so no request is unusual for us. People don’t think of a search term in a foreign language, translate There is no need for numerous separate it in their head and search on that term. Instead, they pick a native vendors across your global offices language term that may have no relation to those derived only from translation. Lionbridge’s Search Marketing Localization combines in-market human experts with automated suggestion tools to develop highly-relevant localized keywords to support your global campaigns. Our clients are achieving between 20%-300% increase in conversions by moving to localization from human or machine translations. WHERE TO START Localization outperforms Pick a campaign to run as a test and human and machine make us prove the value to you. We will translation provide machine and human translation and Conversions localized keywords to enable you to track Localized the performance difference across all three approaches. We will run this test at the same cost as your current provider. Human Translation To learn more, visit globalmarketingops.com/contact Machine Translation Time© 2011 Lionbridge globalmarketingops.com/contact