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Both search engines and users take URL structure into consideration when making judgments and decisions about a site’s
relevancy and authority. Providing quick context, URLs play an important role in the user experience and can give the user
important information, from where a page falls within the site hierarchy to topical information about the content to key
security information like if the page is protected by HTTPS. For search engines, the URL is unique identifier that is used to
catalog the search engine’s index, and URL structure is one of the most important and basic elements of SEO.