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GLOBAL WEB OPERATIONS = LOCALIZATION & WEB PUBLISHING
GLOBAL WEB OPERATIONS = LOCALIZATION & WEB PUBLISHING
GLOBAL WEB OPERATIONS = LOCALIZATION & WEB PUBLISHING
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GLOBAL WEB OPERATIONS = LOCALIZATION & WEB PUBLISHING

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In its simplest form, GWO is a deployment-only project. GWO projects must include deployment of multi-language …

In its simplest form, GWO is a deployment-only project. GWO projects must include deployment of multi-language
content through a digital channel.
In its most complex form, GWO works with agencies to support global campaign content, creating international English
or local-market content for global and local campaigns. GWO develops web sites and microsites, localizes global content,
and publishes global content for web, email. It customizes and develops content based on requirements for specific
markets using technology and platforms provided by our clients.

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  • 1. GLOBAL WEB OPERATIONS =LOCALIZATION & WEB PUBLISHINGWHAT IS GLOBAL WEB OPS (GWO)?In its simplest form, GWO is a deployment-only project. GWO projects must include deployment of multi-languagecontent through a digital channel.In its most complex form, GWO works with agencies to support global campaign content, creating international Englishor local-market content for global and local campaigns. GWO develops web sites and microsites, localizes global content,and publishes global content for web, email. It customizes and develops content based on requirements for specificmarkets using technology and platforms provided by our clients.GWO CORE FUNCTIONSProject, Program Management, Site ManagementWeb Publishing and DevelopmentEmail and Ad Banner DeploymentQ: Who needs GWO? A: Anyone with a global site!We typically work with large, multilingual sites or those that have a vast amount of customizable content. Many GWOclients are global brands working to push content out worldwide while still retaining their brand style, tone and voice.Others may be (re-) launching their website or transitioning to a new CMS. Some may be feeling the effects of internalrestructuring or a company downsize.ROLES WITHIN GMOThe GSMOwner of GWO solutionSME for opportunities > $500kDevelopment of new processes and solutions for GWOStandardisation of new deals/programsDrives initiatives to support existing GWO programs globally
  • 2. D.I.Y. Support engineer (practical Level 1 and Level 2 support with CMS systems for clients)Content EditorialInstrumentation/Website Analytics TaggingGraphic DesignWeb DesignProgram-Specific RolesCLIENT CHALLENGES SOLVED WITH GWOOutsourcing the management of large global websitesImproving internal customer satisfaction with a dedicated centralized global support teamCentralizing a decentralized modelSupporting global brands in a decentralized modelDecreased time to marketKey Aspects to ConsiderProject managers and publishers need excellent communication skills to work with in-market teams and explain whichsolutions are available to achieve the required results.Publishers need strong technical skills, including CMS, HTML, CSS, jscript, JSON, AJAX and design skills, including imagingand multimedia suites.With GWO, quality is more about the final look and feel than matching the original source. Often, changes within a CMSmay be needed through custom HTML, CSS or other code. It’s important to keep in mind that when publishing to theweb, content usually goes live immediately with our name on it.EVALUATING GWO DEALSWhen considering whether or not a deal is appropriate for GWO, among other factors, we will look at the volume ofpages to manage, throughputs and the number of frequency of website updates or sales/marketing campaigns.
  • 3. BDD contacts SAIf potential value is greater than $500k, SA engages GSM & OPSIf potential value is less than $500k, SA engages OPS for Solution Design and proposalCLIENT EXAMPLESRESOURCES REQUIRED TO SUPPORT A DEALOffice and Windows LiveBoth Office and Windows Live started life as localization projects. Over the years,additional services such as publishing, in-context review, editorial, development,customization and DIY support have been added that have moved these programs intothe GMO space.Windows OnlineWindows Online was won as a publishing-only project through RFP, but after provingthat localization and publishing processes are more efficient when performed togetherusing the same team, Lionbridge was nominated as localization provider forwindows.microsoft.com content.CanonWe currently localize Canon “non-web” content through our Amsterdam office andpublish web content localized by another vendor through the Dublin office. As theseare two separately run accounts, the existing Canon loc business is not consideredGMO. If we win the web loc business that matches up with the content that LIOX Dublinpublishes, this will become GMO revenue. The existing non-web translation wouldremain GLT.

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