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Solution Briefglobalmarketingops.comGlobal Search MarketingA Single Solution for BuildingHighly-Relevant LocalizedKeywords...
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Global Search Marketing

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Poor performance of global search marketing campaigns has
long frustrated agencies and their clients. Campaigns that
perform well in the home market often perform much worse
when applied to other countries. The main reason? Keywords
and text ads are simply translated instead of built for the local
market.

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Transcript of "Global Search Marketing"

  1. 1. Solution Briefglobalmarketingops.comGlobal Search MarketingA Single Solution for BuildingHighly-Relevant LocalizedKeywordsImprove performance of internationalsearch campaignsTRANSLATION IS THE PROBLEMPoor performance of global search marketing campaigns haslong frustrated agencies and their clients. Campaigns thatperform well in the home market often perform much worsewhen applied to other countries. The main reason? Keywordsand text ads are simply translated instead of built for the localmarket.LOCALIZATION VERSUSTRANSLATIONPeople don’t think of a search term in a foreign language,translate it in their head and search on that term. Instead, theypick a native language term that may have no relation to thosederived only from translation.Lionbridge’s Search Marketing Localization combines in-markethuman experts with automated suggestion tools to develophighly-relevant localized keywords to support your globalcampaigns.Our clients are achieving between 20%-300% increase inconversions by moving to localization from human or machinetranslations.SOLUTIONHIGHLIGHTS⊲ Fast turnaround time:We provide turnaround times in days, notweeks⊲ Platform integration:Our solution integrates with the top adspend platforms to make it easy to extractbase campaign information and load backlocalized data for all markets⊲ Single global partner:We cover over 100 languages and 70countries, so no request is unusual for us.There is no need for numerous separatevendors across your global offices© 2012 LionbridgeGET STARTEDLet us prove the value to you. Test an existing campaign for the same cost asapproaches. globalmarketingops.com/get-startedAaron S. HakensonGlobal Marketing ConsultantEmail: Aaron.Hakenson@lionbridge.comPhone: 978.964.1937FollowLionbridge

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