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GIA Singapore - Reframing the question
 

GIA Singapore - Reframing the question

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    GIA Singapore - Reframing the question GIA Singapore - Reframing the question Presentation Transcript

    • workshopREFRAMING THEQUESTIONChristian Bason & Cynthia Shanmugalingam
    • the art of FRAMING THE QUESTIONSlide 2
    • examples•  [ask
chris*an
about
this]

    • whereDO INSIGHTS COME FROM?
    • some pitfallsIN THE PROCESS•  People who are in love with a solution – looking for a problem•  Brainstorms/retrospective analysis with smart people but never getting out of the building•  Placing too much emphasis on one or two insights which are aren’t really true
    • moving through aPROCESSObersvations Insight Ideas Judgement
    • what is a good INSIGHT?•  Louise likes coffee•  Louise loves to socialise over coffee and has great taste•  Young people eat unhealthy food•  Young people anxious about their friendships feel social pressure to eat unhealthy food and are scared of losing their friends