The Caribbean Export Market by Caribbean Yellow Pages


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An overview of the Caribbean export market and the purchasing habits of Caribbean businesses from Global Directories, publishers of Caribbean Yellow Pages

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  • ¹ TradeStats Express ² ECLAC ³ Caribbean Export Development Agency
  • Respondents: total of 100, fifteen-minute telephone interviews among purchase decision makers. Ten businesses in 10 countries across the region were surveyed Aruba Antigua Bahamas Barbados British Virgin Islands Cayman Islands Dominican Republic Jamaica St. Lucia Trinidad
  • Who do we sell??
  • Visits from 141 different countries since June 1/10
  • Direct Traffic is up 42.87% Referring Traffic up 286% Search Engine Traffic up 168% (non-paid search traffic)
  • Advertising Considerations Consider including country in any display ads – users in another country are not likely to know just a local address The ad should be relevant to the products/services offered, the business and the heading
  • Caribbean Yellow Pages was the first of our directories to introduce Profile Pages – (Carla Powell researched & wrote the copy for all non-US based display advertisers in order to capture SEO benefit to site, early in campaign)
  • Bhagwansinghs has been visited by users from Jamaica, St Kitts, Antigua, US, St Vincent, Barbados, Suriname – in total over 20 different countries
  • Handout – advertising campaign visuals
  • Twitter- 201 Followers YouTube - posting customer videos as they go live on our website, & some shameless self promotion videos! Facebook Fan Page – 79 fans
  • The Caribbean Export Market by Caribbean Yellow Pages

    1. 2. Market Size <ul><li>$96.7 billion exported between Caribbean & Latin American Countries² </li></ul><ul><li>Florida Exports $27 billion to Caribbean & Latin America ¹ </li></ul><ul><li>$5.95 billion CARICOM Intra-regional Exports³ </li></ul>
    2. 3. Barbados Export Market <ul><li>$385,000,000 in Exports (2006) </li></ul><ul><li>Export Partners </li></ul><ul><ul><li>Trinidad and Tobago 17.48% </li></ul></ul><ul><ul><li>Jamaica 15.63% </li></ul></ul><ul><ul><li>US 8.93% </li></ul></ul><ul><ul><li>Saint Lucia 8.13% </li></ul></ul><ul><li>Export Commodities </li></ul><ul><ul><li>Manufactures, sugar and molasses, rum, other foods and beverages, chemicals, electrical components </li></ul></ul>Source: CIA World Factbook, 2010
    3. 4. Trinidad & Tobago Export Market <ul><li>$9.175 billion in Exports (2009) </li></ul><ul><li>Export Partners </li></ul><ul><ul><li>US 38.53% </li></ul></ul><ul><ul><li>Jamaica 8.86% </li></ul></ul><ul><ul><li>Spain 6.88% </li></ul></ul><ul><ul><li>Mexico 6.23% </li></ul></ul><ul><li>Export Commodities </li></ul><ul><ul><li>Petroleum and petroleum products, liquefied natural gas, methanol, ammonia, urea, steel products, beverages, cereal and cereal products, sugar, cocoa, coffee, citrus fruit, vegetables, flowers </li></ul></ul>Source: CIA World Factbook, 2010
    4. 5. Caribbean Business Purchasing Habits <ul><li>60% of all purchases by businesses are made off-island. </li></ul><ul><ul><li>50% said at least half of all their company purchases were made off-island </li></ul></ul><ul><ul><li>29% said off-island purchases accounted for over 90% of company purchases </li></ul></ul>Source: ARC Research
    5. 6. Purchasing Frequency <ul><li>More than 1 in 5 (22%) respondents purchase goods and services off-island at least once a week </li></ul><ul><li>49% purchase off-island at least once a month </li></ul><ul><li>71% purchase off-island at least once a quarter . </li></ul>Source: ARC Research
    6. 7. What Are They Buying? <ul><li>Products to sell at “my business” (importing) (24%), building supplies (19%) and computer equipment/supplies (17%) are the top mentioned goods and services purchased off-island. </li></ul>Source: ARC Research
    7. 8. Where Do They Look? <ul><li>Internet 58% </li></ul><ul><li>L ocal print Yellow Pages directory 51% </li></ul><ul><li>Direct mail/catalogs 45% </li></ul><ul><li>Caribbean Yellow Pages 29% </li></ul><ul><li>Caribbean Yellow Pages cited as 4 th top mentioned source used by Caribbean businesses to purchase goods and services from new suppliers off-island </li></ul>Source: ARC Research
    8. 9. WHAT IS CARIBBEAN YELLOW PAGES? <ul><li>A B2B buyer’s guide for Pan-Caribbean businesses to source international suppliers of products and services either to sell or for use in the operation of the business </li></ul><ul><li>Available in print, online and mobile </li></ul><ul><li>Distributed exclusively to businesses throughout the Pan-Caribbean region </li></ul>
    9. 10. Print Directory Usage Source: ARC Research
    10. 11. Online Usage <ul><li>25,283 Visits since June 1, 2010 </li></ul><ul><ul><li>+231.84% over previous period </li></ul></ul><ul><li>68,092 Pageviews +416.62% </li></ul><ul><li>Returning Visitors +120.31% </li></ul>Source: Google Analytics
    11. 12. Top Online Visitor Country Location <ul><li>Trinidad & Tobago </li></ul><ul><li>Jamaica </li></ul><ul><li>Barbados </li></ul><ul><li>Puerto Rico </li></ul><ul><li>Bahamas </li></ul><ul><li>Visits from users in Pan Caribbean Markets up 43.5% since June 1, 2010 </li></ul>Source: Google Analytics
    12. 13. Web Traffic Sources Source: Google Analytics
    13. 14. Ad Views <ul><li>547,325 Ad Views since January 1, 2010 </li></ul><ul><li>Sample Customer Stats! </li></ul><ul><ul><li>Serta Caribbean (Trinidad) – 10,716 </li></ul></ul><ul><ul><li>SWACO Construction (Trinidad) – 8,657 </li></ul></ul><ul><ul><li>Greaves Michael Associates (Barbados) – 1,039 </li></ul></ul>Source: Information Pages
    14. 15. Profile Page Views <ul><li>323,425 Profile Views since posting in late Jan/Feb </li></ul><ul><li>Sample Customer Stats! </li></ul><ul><ul><li>Caribbean Metals (St Lucia) – 11,196 Profile Views </li></ul></ul><ul><ul><li>Print Web Caribbean (Barbados) – 7,813 Profile Views </li></ul></ul><ul><ul><li>Williams C O Construction Limited (Barbados) – 2,218 Profile Views </li></ul></ul><ul><ul><li>Caribbean Insulation Services Ltd (Trinidad) – 10,676 profile views </li></ul></ul><ul><ul><li>Serta Caribbean (Trinidad) – 10,215 profile views </li></ul></ul>Source: Information Pages
    15. 16. Rise to the Top of Search with an Optimised Profile <ul><li>1,536 visitors entered via a Customer Profile Page (Directly from Search Engine) </li></ul>Source: Google Analytics
    16. 17. What’s New in 2010? <ul><li>New Platform </li></ul><ul><li>New Look </li></ul><ul><li>Profile Pages </li></ul><ul><li>Video </li></ul><ul><li>Banners/Tiles </li></ul><ul><li>Mobile </li></ul>
    17. 18. Supporting Our Advertisers <ul><li>Print & Online Advertising Campaign </li></ul><ul><ul><li>Driving over 1,200 visits to website </li></ul></ul><ul><li>Google Adwords Campaign </li></ul><ul><ul><li>Over 5,500 clicks to website </li></ul></ul><ul><li>User Targeted Direct Mail </li></ul><ul><ul><li>To 40,000 businesses across the Region </li></ul></ul>
    18. 19. Get Social With Us! <ul><li>Twitter - @CaribbeanTrade </li></ul><ul><ul><li> </li></ul></ul><ul><li>YouTube Channel </li></ul><ul><li>Facebook Fan Page </li></ul>
    19. 20. About Global Directories <ul><li>Global Directories Limited, publishers of Caribbean Yellow Pages, is a wholly owned subsidiary of MediaHouse Limited a publicly traded company on the Bermuda Stock Exchange. </li></ul><ul><li>Our company has been publishing directories for over 40 years. Currently, we employ over 150 people in the Caribbean and the U.S. and publish 17 print with a distribution of over 1.6 million copies in over 30 countries and 17 e-directories with over 1.5 million annual visitors who conduct over 9 million searches. </li></ul><ul><li>We currently maintain permanent offices in eight Caribbean countries and have sales agents in an additional five countries. </li></ul>
    20. 21. Contact <ul><li>For more information or to find the office nearest to you call: </li></ul><ul><li>Global Directories </li></ul><ul><li>815 NW 57 th Ave, Suite 125 </li></ul><ul><li>Miami, Florida 33126 </li></ul><ul><li>Tel: 305.442.4205 </li></ul><ul><li>Toll Free: 800.633-1030 </li></ul><ul><li>Email: [email_address] </li></ul>