The DatacenterDynamics Converged Dallas Conference was held on December 9, 2014 to bring together people, processes and technologies to develop high performance data center strategies. Ben Edmond, Chief Revenue Officer for Global Capacity, delivered the presentation “Integrating an Interconnection Platform in Your Data Center for Better Access to Fast-Growing Latin American Markets.” This discussion focused on how companies can easily extend their network across US borders into Mexico, Central and South America. See Press Release Here: http://globalcapacity.com/news-resources/article/one-marketplace-simplifies-connectivity-to-latin-american-markets

1. Integrating an Interconnection Platform in
Your Data Center for Better Access to
Fast-Growing Latin American Markets
Ben Edmond
Chief Revenue Officer, Global Capacity

2. Today
Customer needs are shaped by shifts in
application and compute resources
There is an Increase in bandwidth
intensive applications among multiple sites
There is pressure to do more with less
Globalization for businesses and
consumers is a reality

3. Computing is Becoming More
Network Centric
• Each step of computing has:
 Increased the value of the network
 Lowered the cost of computing
 Increased the integration of the network and IT infrastructure

4. Shift in Application Location
It Used to Be
Now it is

5. Challenges of Connectivity For Data
Center Operators
Timely qualification, design and pricing of
solutions
Managing complexity of connecting locations
Meeting user performance expectations
No one Provider owns network everywhere
Different SLAs, Pricing Models, Install Processes,
Repair Processes, Contract Terms

6. What we believe
• Compute will continue moving away for users
This Means that Network Becomes More Important
Here is the problem
 No one Network Provider owns network everywhere
 Users are increasingly everywhere, and demands are
increasing
 Buying network benefits from Design and Scale
 There are already 12,000 network asset owners, over 2,500 in
the US alone, deploying capital and capabilities
The Answer
The Market is the Better Way – Leverage the Ecosystem… with a few caveats

7. The Market Is the Solution
But… The Market Still Has Its Challenges
MTU Size
Class of Service
Service Level Agreements
Service Delivery Interval
Access Mediums
Network Monitoring Process
Pricing Per MB
Mean Time to Respond, Let Alone Repair
Agreement Terms
Provisioning Milestones and ProcessCapacity Management
Oversubscription Policy

8. What if you could…
• Connect Users to Applications and Compute Platform in Data Center
quickly, simply, and cost effectively
• Leverage a single redundant Ethernet connection to deliver WAN services
at all locations, cost effectively, by using the Right Access Networks
procured at the Right Level in an Aggregated Platform
• Leverage the same connection to securely connect to Microsoft Azure,
Amazon AWS, Rackspace, IBM or other Cloud applications
• Gain the flexibility of interconnecting to an ecosystem of over 600
application providers that can be accessed via native Ethernet connections
at 10mb to 10 Gigs
• Gain transparent access to IP Networks, SIP Platforms, ASPs without
obstruction or any oversubscription, simplifying network architecture and
improving performance

9. As Well As…
• Reduce the time needed to install new connections or upgrade bandwidth
• Reduce the cost of connectivity by up to 50%
• Improve the resiliency of networks by using the Best Service at the Best
Location leveraging the Marketplace
• Know the specific route, diversity, and performance information on your
network
• Gain visibility into network performance of your connection, end to end,
with proactive notification guaranteed within 15 minutes of any event,
regardless of who is at fault for the issues
• Receive consolidated bills with your own GL codes for easy management
• Gain SLA end to end, regardless of site location

10. Some Math with Networks…..
• If the market charges $1,000 for 100MBs
 Then 200MBs is not $2,000, but rather a small step function… Like $1,250
• If you buy a single carrier’s Ethernet as a private line to connect
sights vs. a hub and end link, the economics for sub 10 gig can
be very different.
 Ethernet Private Line 100MBs: $1,100 plus cross connects
 Ethernet End Link 100MBs from a 1Gig Hub: $750 and no incremental CC on hub side
• Therefore…
 Economics from the cloud to the user are maximized when capacity is bought in the largest
increments, and the design is engineered to support the best configuration.
• And Operationally…
 Process normalization
 Network Visibility and Control
 Improvement in MTTR and Events Simplicity

11. The Ecosystem
Sip & Voice Peering
Voice and
IP Peering
IAAS – Cloud
infrastructure services
SAAS Cloud and
Hosted Applications
Data
Centers
Content
Providers
Remote Locations
and Buildings
902
ILECs
4000+ Managed
Service
Providers
300+
International
Service Providers
452
Competitive
Fiber Networks
1,264 Cable
MSOs
Cloud / API
based Design,
Pricing and
Ordering
Market
Data and
mapping
Physical
Network
Aggregation
Ethernet, TDM,
DIA
Interconnect to One Marketplace Hub
What do the customers want?
1. Ubiquitous Reach
2. Simple Networking
3. Speed
4. Save money
5. Improved visibility, control and
intelligence
6. Access to tools
4 Pillars of One Marketplace:
• Analytics
• Automation
• Aggregation
• Execution
The Enterprise Data
Center
Networks
Destinations

12. Stats:
4,181 Mexican business locations for US companies
600 US business locations for Mexican companies
Dallas
MiamiLaredo/McAllen
NogalesTijuana

13. Dallas & Miami – Core Latin
American Hubs
• From One Marketplace, Dallas PoP easily connects across the borders into Mexico, Central and South America
via Global Capacity’s Network Facilities and Interconnected Partners.
 Simple fast pricing across multiple network solutions and geographies
 Simple standard ordering, contract and billing independent of location
 U.S. based network operations center for management and escalation
• Global Capacity has a 4 node core within
 1950 Stemmons, 2323 Bryan, 3180 Irving. 4316 Bryan
• From that Global Capacity has 126 Aggregation Nodes within Dallas and the Texas markets
 Redundant Core Network between Dallas and Miami
 Access to terrestrial network owners, Mexican serving strategy primary.
 Access to undersea cables to reach rest of Latin America as the primary serving strategy
 Benefits of greater reach to both Mexican and U.S. based businesses and service providers.
 Interconnected to over 9,000 km. of fiber in Mexico
• Address need of 1,600 U.S. based companies to connect to their respective businesses located
in Mexico.
• Over 4,181 business locations reached in Mexico directly from Dallas Core
 Ethernet
 TDM
 IP

14. Multi Service Connectivity
Back Up
Data Storage
Enterprise
Branches
Internet
Provider
SIP
Provider
Business
Applications
/ Cloud Provider
Connect to Marketplace of Networks
Benefits our customers have seen connecting data center to
OMP:
1. Reduced total cost of networking
2. Improved service delivery times
3. Reduction in the number of maintenance and
network outages impacting availability.
4. Improvement in MTTR for events.
5. Reduction in Latency Profile of Network and
Improved Reliability of Latency Levels.
Interconnect Service for OMP
• 1 or 10 Gig
• Unprotected or Protected
• 2 Fiber or 4 Fiber Protection

15. Marketplace of Networks

16. Connectivity Made Simple
Design
• All Assets and
Capabilities in
System
• Economic Trade
Offs Analysis
• Performance
Attributes
Pricing
• Identify locations
• Competitive
pricing
• Timely pricing
• Accurate pricing
Ordering
• Standardized
service orders
• Service design
• Single service
agreements and
exhibits
Provisioning
& Turn-up
• Consistent test
and turn-up
• Interconnection for
timely delivery
Manage and
Support
• 7x24 monitoring
• SLA monitoring
• Geo-diverse NOCs
Global Capacity provides customers with a consistently superior customer experience

17. Market Benefits From Simplifying
Connectivity
Through Software We
Shall Be Different
Automation in Design to Bill
Qualification
• Design options
• Capacity Availability
• Economics of choice
Order and Delivery
• Simplicity
• Few errors
• Faster delivery
• More transparency
Manage
• Simplicity
• Visibility
• Control
• Better Performance
Billing
• Simplicity
• Flexibility – GL
• Analysis and Information
• Visibility
• Predictability

18. Ubiquitous Coverage
National Aggregation Network
with over 2,000 POPs to connect
to the right network, connecting
to thousands of last mile networks
No one service provider has connectivity
everywhere.
Aggregation Network works
with local partners for reach into a market,
and visibility into local availability and pricing.

19. Global Capacity Overview
Our Market
Our Promise
Data Network Connectivity
Connectivity Made Simple
Our Delivery Marketplace of Networks
Global Capacity is the leading Connectivity as a Service Company

20. About Global Capacity
• Founded in 2006 through a series of strategic mergers:
 Acquired MegaPath network services business in September 2014
• First automated intelligent network marketplace
 Services over 26,000 customers
 Processed 26 million+ automated quotes in 2013
 Automates current pricing for over 19,000 unique rates from 444 carriers in 75 countries
 Maintains location data for more than 27 million validated sites in 132 countries including
business firmographic data and demand/supply mapping
 Delivered 78.5% of orders with no manual effort
 Proactively monitors and manages over 205,100 circuits for faults and performance
• Award winning
 2014 TMC Communication Solution Product of the Year
 2014 Global Business Technology Award for Innovative Service
 2014 Metro Connect Award Best Service Innovation
 2014, 2013 Finalist COMET Awards for Innovative Service Provider
 2014 Finalist Leading Lights Best Company, 2013 Leading Lights Ethernet Services Finalist

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