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Food and wine experiences have long been an integral part of the State’s tourism marketing message promoting South Australia as a visitor destination.
However, despite South Australia being recognised as the home of Australian wine we cannot rest on our laurels, as other State’s aggressively target these opportunities recognising travellers’ desire for such experiences.
Furthermore, while South Australia has some outstanding food experiences, consumer research reveals that the State is not strongly associated with this attribute.
Acknowledging this, in 2008, the Minister’s Tourism Round Table established an industry led Food and Wine Tourism Working Group to address these issues.
This Group was asked to prepare a strategic plan to strengthen the State’s competitiveness in food and wine tourism and to forge stronger links between the food and wine tourism sectors.
This Plan is the culmination of the detailed investigations of the Working Group. It sets a clear path forward with detailed implementation action designed to realise the vision of SA being the world’s leading food and wine tourism destination by 2020.
I am pleased to submit this final report to the Minister’s Tourism Round Table. Special thanks go to the Working Group comprising:
• Susan Berlin
• David Cowperthwaite
• Caroline Densley
• Marc Dobson
• Pip Forrester
• Denise Manson (replaced Marc Dobson, Feb 2009)
• Mark McNamara
• Elaine Ratcliffe
• Neil Schultz
• Barbara Storey
• Uby Faddoul
Thanks are also expressed to Jan Douglas, Claudelle Martin, Joanne Podoliak, David Crinion and Steve Kernaghan of the South Australian Tourism Commission for their support in developing this strategy.
Chair, Minister for Tourism’s Round Table Food and Wine Working Group