Is Your Business Ready for International Expansion?

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This presentation is a diagnostic assessment meant to walk you through the analysis of moving your business or entrepreneurial endeavor into new emerging markets.

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  • Is Your Business Ready for International Expansion?

    1. 1. Business Diagnostic Review Global Markets Business Coaching
    2. 2. Business Diagnostic Assessment • Your Emerging Market Endeavor • Are you prepared for International Expansion? • Balanced Business Plan and Model • Your Purpose & Goals • Required Strategy • Time Targets, Ambition Aims & Valuations • S.W.O.T. Analysis • External Analysis • Internal Analysis • Market Analysis • Operational Analysis • Opportunity Spotting • Performance Maps • Market Entry Strategy • Marketing & Sales • Products & Services • Cultural Strategy • Your Team • Exit Strategy • Systems & Processes 2Global Markets Business Coaching • Capital Requirement
    3. 3. Your Emerging Market Endeavor Global Markets Business Coaching 3
    4. 4. Are You Ready for International Expansion? Establishing your business in a new emerging market can be both risky and rewarding. To determine whether you’re ready, work through these simple questions: • Why Expand? • Where to? • What are you selling or offering? • How will it work? • Who do you need to involve? • When will you be ready? 4Global Markets Business Coaching
    5. 5. Business Modeling Assessment Cash Your Business’ Balancing the 3 C’s Fulcrum Capacity Customers 5Global Markets Business Coaching
    6. 6. Business Modeling Assessment Time Targets, Ambition Aims & ValuationsGlobal Markets Business Coaching
    7. 7. Key Findings Business Model Analysis • Determine Readiness for International Expansion • Balance the Business Plan and Model per the focus market • Required Strategy: Balance Time Targets, Ambition Aims & Required Valuation 7Global Markets Business Coaching
    8. 8. Analysis of Emerging Market Global Markets Business Coaching 8
    9. 9. S.W.O.T. Analysis • Strengths & Weaknesses - internal to the business • Opportunities & Threats - external to the business • Capitalize on Each Strength • Improve Each Weakness • Exploit Every Opportunity • Mitigate for Each Threat 9Global Markets Business Coaching
    10. 10. Assessing the External Environment Industry & Competition Regulation Opportunity Business Spotting Environment Emerging Market Market Research 10Global Markets Business Coaching
    11. 11. External - Opportunities or Threats Opportunity Spotting Competition Near the edge represents an opportunity or strength Regulation Emerging Market Market Research Closer to the middle represents a weakness or threat Business Environment Industry 11Global Markets Business Coaching
    12. 12. Key Findings - S.W.O.T. Analysis • Key Strengths / Opportunities • Key Issues (Opportunities for Improvement) 12Global Markets Business Coaching
    13. 13. Analysis of Internal Environment Global Markets Business 13 Coaching
    14. 14. Assessing Current Business/Plan 14Global Markets Business Coaching
    15. 15. Assessing Current Business/Plan 14Global Markets Business Coaching
    16. 16. Assessing Current Business/Plan Capital Requirement 14Global Markets Business Coaching
    17. 17. Assessing Current Business/Plan Systems & Processes Capital Requirement 14Global Markets Business Coaching
    18. 18. Assessing Current Business/Plan Products & Services Systems & Processes Capital Requirement 14Global Markets Business Coaching
    19. 19. Assessing Current Business/Plan Marketing & Sales Products & Services Systems & Processes Capital Requirement 14Global Markets Business Coaching
    20. 20. Assessing Current Business/Plan Team/People Marketing & Sales Products & Services Systems & Processes Capital Requirement 14Global Markets Business Coaching
    21. 21. Assessing Current Business/Plan Balanced Business Team/People Marketing & Sales Products & Services Systems & Processes Capital Requirement 14Global Markets Business Coaching
    22. 22. Assessing Current Business/Plan Balanced Business Business Valuation/Exit Team/People Marketing & Sales Products & Services Systems & Processes Capital Requirement 14Global Markets Business Coaching
    23. 23. Business Modeling Analysis Cash Business Valuation Customers Capacity 15Global Markets Business Coaching
    24. 24. Operational Analysis Products And Finance Services Systems and Processes Marketing And Sales People 16Global Markets Business Coaching
    25. 25. Performance Map - Products/Services Customer Security Customer Life Cycle Core differentiators Reporting Production and Product Profit Margin Inventory 17Global Markets Business Coaching
    26. 26. Performance Map - Marketing/Sales Increasing Sales Lead Generation Sales Strategy Customer Acquisition Promotion and Customer Retention Advertising 18Global Markets Business Coaching
    27. 27. Performance Map - People/Team Recruitment Employment Documentation Leadership Performance Management A Winning Team Training and Development 19Global Markets Business Coaching
    28. 28. Performance Map - Systems/ Processes Internal Control Systems Level of Systemization Customer Service Policies & Procedures Manual IT Control Delivery Mastery 20Global Markets Business Coaching
    29. 29. Performance Map Financial Management Management Reporting Tax Mitigation Profitability Cash Flow Business Value Funding 21Global Markets Business Coaching
    30. 30. Market Entry Strategy Global Markets Business 22 Coaching
    31. 31. Market Entry Steps • Detailed Market Research and Analysis • Preparing for Market Penetration • Marketing Plan and Timelines 23Global Markets Business Coaching
    32. 32. Cultural Strategy Global Markets Business 24 Coaching
    33. 33. Cultural Engagement • Understand the Cultural Context • Match Product/Service Offering with Consumer Taste/Expectation • Practice Patience, Persistence and Sensitivity 25Global Markets Business Coaching
    34. 34. Exit Strategy Global Markets Business 26 Coaching
    35. 35. Exiting • Begin with the End in Mind • Plot your Ambition Aim with Your Time Target, in balance with your Funding • When/How to Harvest Rewards 27Global Markets Business Coaching
    36. 36. Thank you for your interest enquiries@globalmarketsadvisor.com www.globalmarketscoaching.com 28Global Markets Business Coaching

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