Business Development Plan        Business & Financial Consultancy
Presentation of Business Plan             •   The Business Development Plan is a 40                 paged full document fi...
Table of Contents            •   Executive summary            •   Business background            •   Business model       ...
Executive Summary            •   Business statement            •   Strategic objective            •   Ownership and target...
Business Statement            • John Smith Accountants is an              accountancy practice founded in 2006            ...
Strategic Objective             •   The Strategic Objective of John Smith                 Accountants is to grow from its ...
Ownership and Target Funds             • Current ownership resides with the               sole Partner John Smith.        ...
Customer Summary            •   This table forecasts the number of                clients resulting from our client       ...
Capacity Summary            •   The table below forecasts the number                of employees required to service our  ...
Financial Summary             •   This table forecasts the growth in                 turnover, profits and business value:...
Business Background            • John Smith Accountants was founded              by John Smith in May 2006.            • J...
Personal History             •   John Smith graduated from the                 University of Texas in 1989 and            ...
Business Model            • The business model links Customers,                Capacity and Cash:                 Custome...
Customers to Capacity            Time required by each resource type to            deliver each service:                  ...
Capacity             The number of customer-facing hours             available each month is modeled as             shown ...
Customers to Cash-In               Mix of services by client type - what               they buy and how frequently they   ...
Quantity Buying Profile                Sole Proprietors and Small Business                                               1...
Quantity Buying Profiles                Medium size companies                                        18Business and Financ...
Services Summary              Summary of average quantities,              prices, discounts, commissions and              ...
Profiles                The Sales Lag models the time from                promotion to invoice:                The Custome...
Client Retention             The top row of the table below shows the             impact of the retention profile after ea...
Customers to Cash-Out             Here’s an estimate of the cost of             acquiring new customers and the           ...
Capacity to Cash-Out              Scaled resources and support              numbers:                                      ...
Salaries                Support and scaled resource types                                              24Business and Fina...
Resource Costs             When each new resource type is             added, the following costs have also             bee...
Volumes by Product                                     26Business and Financial Consultancy
Sales by Product                                     27Business and Financial Consultancy
Market Analysis                                     28Business and Financial Consultancy
Marketing Plan             The table below shows each             promotional option, launch dates,             targets an...
Cost Per Response            The following table shows the            expected response rates from each            promoti...
Annual Responses             The table below shows the number of             responses expected from each             prom...
Cost of Acquisition             Summary of total responses, the total             costs and the average cost of           ...
Customer Summary Year 1            This table shows customer acquisition            and retention and the impact on       ...
Customer Summary            This table shows customer acquisition            and retention and the impact on            re...
Sensitivity Analysis         • John Smith Accountants aims to grow to a            turnover of $1m in 5 years. A cash     ...
Areas of Sensitivity             • The conversion rate prospect-to-client is               lower than expected. We’ve used...
SWOT - Internal Strengths            • The owner and supporting              accountants have been running a              ...
SWOT - Internal Weaknesses            • Insufficient capitalization to ensure              John Smith Accountants takes   ...
SWOT - External Opportunities            • Actively Marketing the company and              its services in accordance with...
SWOT - External Threats            • Competition from countries with              qualified but cheaper labour, e.g.      ...
Profit and Loss                                     41Business and Financial Consultancy
Cash FlowBusiness and Financial Consultancy
Next Steps - Contact FPS              Success comes to those who Plan for It!              Business Development Planning...
Financial Professional Solutions LLC          •   enquiries@financialprofessionalsolutions.com          •   www.financialp...
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FPS Business Development Planning

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This is an example of our full Business Planning output which is designed to help in raising finance and keeping businesses on track.

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  • Transcript of "FPS Business Development Planning"

    1. 1. Business Development Plan Business & Financial Consultancy
    2. 2. Presentation of Business Plan • The Business Development Plan is a 40 paged full document filled with a rigorous amount of financial data • This is an example of an accounting firm known as John Smith Accountants • Business Plan 2010 2Business and Financial Consultancy
    3. 3. Table of Contents • Executive summary • Business background • Business model • Market analysis • Marketing plan • Business analysis • Business financials 3Business and Financial Consultancy
    4. 4. Executive Summary • Business statement • Strategic objective • Ownership and target funds • Customer forecast • Capacity forecast • Financial forecast 4Business and Financial Consultancy
    5. 5. Business Statement • John Smith Accountants is an accountancy practice founded in 2006 by partner John Smith • John Smith Accountants Supplies general accountancy services to sole traders and small and medium sized businesses 5Business and Financial Consultancy
    6. 6. Strategic Objective • The Strategic Objective of John Smith Accountants is to grow from its current turnover of $250k to $1m and exceed a net profit of 25%, within 5 years. 6Business and Financial Consultancy
    7. 7. Ownership and Target Funds • Current ownership resides with the sole Partner John Smith. • John Smith Accountants has calculated that it requires an injection of $30k to fund: The addition of a Practice Manager and an Administrator Effective marketing and promotions The business cash flow requirement 7Business and Financial Consultancy
    8. 8. Customer Summary • This table forecasts the number of clients resulting from our client acquisition and retention strategies: 8Business and Financial Consultancy
    9. 9. Capacity Summary • The table below forecasts the number of employees required to service our growing customer numbers. It also forecasts sales and profit per employee. 9Business and Financial Consultancy
    10. 10. Financial Summary • This table forecasts the growth in turnover, profits and business value: 10Business and Financial Consultancy
    11. 11. Business Background • John Smith Accountants was founded by John Smith in May 2006. • John Smith Accountants will complete its 2nd year of business at the end of March 2008 with a projected turnover of $250k. • The Senior Partner John Smith and 3 supporting Accountants have over 35 years of experience in the field. 11Business and Financial Consultancy
    12. 12. Personal History • John Smith graduated from the University of Texas in 1989 and worked for one of the major accounting practices before setting up John Smith Accountants in 2006. 12Business and Financial Consultancy
    13. 13. Business Model • The business model links Customers, Capacity and Cash: Customers to Capacity Customers to cash ‘in’ Customers to cash ‘out’ Capacity to cash ‘out’ • These links are shown in the following tables and form the basis for the forecasts in this plan. 13Business and Financial Consultancy
    14. 14. Customers to Capacity Time required by each resource type to deliver each service: 14Business and Financial Consultancy
    15. 15. Capacity The number of customer-facing hours available each month is modeled as shown below: The figures exclude holidays and time for administration, training, coffee breaks and sick days. We’ve used a conservative level of 65% of normal monthly hours after 4 weeks vacation. 15Business and Financial Consultancy
    16. 16. Customers to Cash-In Mix of services by client type - what they buy and how frequently they buy: 16Business and Financial Consultancy
    17. 17. Quantity Buying Profile Sole Proprietors and Small Business 17Business and Financial Consultancy
    18. 18. Quantity Buying Profiles Medium size companies 18Business and Financial Consultancy
    19. 19. Services Summary Summary of average quantities, prices, discounts, commissions and gross margin: 19Business and Financial Consultancy
    20. 20. Profiles The Sales Lag models the time from promotion to invoice: The Customer Payment Profile models the lag between invoice and payment and any bad debt: 20Business and Financial Consultancy
    21. 21. Client Retention The top row of the table below shows the impact of the retention profile after each year up to 5 years: The retention works in conjunction with the repeat buying profile shown against each product or service in the Client Product Matrix. 21Business and Financial Consultancy
    22. 22. Customers to Cash-Out Here’s an estimate of the cost of acquiring new customers and the budget required: 22Business and Financial Consultancy
    23. 23. Capacity to Cash-Out Scaled resources and support numbers: 23Business and Financial Consultancy
    24. 24. Salaries Support and scaled resource types 24Business and Financial Consultancy
    25. 25. Resource Costs When each new resource type is added, the following costs have also been included: 25Business and Financial Consultancy
    26. 26. Volumes by Product 26Business and Financial Consultancy
    27. 27. Sales by Product 27Business and Financial Consultancy
    28. 28. Market Analysis 28Business and Financial Consultancy
    29. 29. Marketing Plan The table below shows each promotional option, launch dates, targets and costs: 29Business and Financial Consultancy
    30. 30. Cost Per Response The following table shows the expected response rates from each promotion: 30Business and Financial Consultancy
    31. 31. Annual Responses The table below shows the number of responses expected from each promotion in each of the 5 years of the plan: 31Business and Financial Consultancy
    32. 32. Cost of Acquisition Summary of total responses, the total costs and the average cost of acquisition: 32Business and Financial Consultancy
    33. 33. Customer Summary Year 1 This table shows customer acquisition and retention and the impact on revenues: 33Business and Financial Consultancy
    34. 34. Customer Summary This table shows customer acquisition and retention and the impact on revenues over the 5 years of this plan: 34Business and Financial Consultancy
    35. 35. Sensitivity Analysis • John Smith Accountants aims to grow to a turnover of $1m in 5 years. A cash injection of $30k is required. • The risk to the funds requested by this plan is considered to be low because: – The funds are only required in the early stages for the development of the infrastructure – The business plan indicates steady growth using various promotions to spread the risk – The gross profit margin is high 35Business and Financial Consultancy
    36. 36. Areas of Sensitivity • The conversion rate prospect-to-client is lower than expected. We’ve used the rate currently being achieved of 33%. • The conversion rate promotional target- to-prospect is lower than expected. The cashflow would be sufficient to service the debt even on the lowest predictions. • The company’s promotional efforts attract a higher proportion of low-value clients. Our promotions will be well- targeted. 36Business and Financial Consultancy
    37. 37. SWOT - Internal Strengths • The owner and supporting accountants have been running a profitable business for 2 years with a proven track record • The experience of the employees in this industry is strong 37Business and Financial Consultancy
    38. 38. SWOT - Internal Weaknesses • Insufficient capitalization to ensure John Smith Accountants takes advantage of its potential • Unknown brand name. John Smith Accountants is not as well established as its main competitors 38Business and Financial Consultancy
    39. 39. SWOT - External Opportunities • Actively Marketing the company and its services in accordance with strategic objectives • An opportunity to provide a superior service without an increase in fees through improved efficiency 39Business and Financial Consultancy
    40. 40. SWOT - External Threats • Competition from countries with qualified but cheaper labour, e.g. India 40Business and Financial Consultancy
    41. 41. Profit and Loss 41Business and Financial Consultancy
    42. 42. Cash FlowBusiness and Financial Consultancy
    43. 43. Next Steps - Contact FPS  Success comes to those who Plan for It!  Business Development Planning is dynamic and energizing and that’s exactly what we do with our highly calibrated system.  Let us help you Develop a Business Plan to:  Show where you’re business is going, how it intends to get there, the finance required and what it could be worth.  Secure a Bank Loan  Secure Investors  Maximize your Business Valuation according to your ambition and timeline 43Business and Financial Consultancy
    44. 44. Financial Professional Solutions LLC • enquiries@financialprofessionalsolutions.com • www.financialprofessionalsolutions.com • t: (888) - 283 - 5055 44Business and Financial Consultancy

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