TI townhall


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The dynamic role of open, Linux-based architectures in today’s mobile world

Ari Rauch
Texas Instruments Incorporated (TI)

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  • What’s ahead for us? Infinite possibilities! Linux-based designs continue to usher in a new world of experiences. These experiences are coming to life on smartphones today, and will continue to expand to new markets in the future.
  • Our TI team believes – as I’m sure all of you do here today – that there are great opportunities ahead on the Linux road. We are no longer approaching with a “one-size-fits-all” mentality, and we understand that one code does not fit all. We are dedicating teams to specific distributions; tailoring our efforts accordingly to broaden our Linux scope.
  • We look for team members around the world to grow and engage our Linux strategies. We are no longer tied to just one or two development centers, but now have infrastructure to engage with experts anytime, anywhere.We have learned to go beyond our internal teams: collaboration with developers, experts, partners, customers and more is what will continue to grow the industry. It’s what will help Linux achieve its potential. We work with them to bring products to market and new concepts to life. Our ecosystem partners gain visibility by participating in the OMAP open source community:300+ software vendors, 50+ service partnersExtensive solution portfolioProvides all expertise to develop mobile solutionsIntegrated into TI’s product development processComplimentary solutions and services optimized for TI wireless portfolio
  • We engage with the community and enable learning and development whenever possible. Outside of TI, we are bigger than our platforms or solutions. We advance open innovation across the globe.For example [walk through squares from top to bottom]:We support higher learning, and assist universities with design projects by providing hands-on guidance and development tool/board donationsWe’ve sat on the Linux Foundation board. We are now on the board of Linaro, driving the creation of new tools that will remove complexity in theWe support the community by sponsoring low-cost development boards: HawkBoard, LeaopardBoard, BeagleBoardWe open much of our technology to these communities in an effort to let the tools evolve as necessary and as dictated by community members. Linux kernel, ease development and speed project designs. We are one of the leading contributors to Linux Kernel, and we understand the struggle of the tool chain.And, today we are supporting the introduction of yet another low-cost tool…
  • TI townhall

    1. 1. The dynamic role of open, Linux-based architectures in today’s mobile world<br />October 27, 2010<br />Cambridge, UK<br />Ari Rauch<br />Senior director, software and system engineering<br />OMAP™ products <br />Wireless business unit <br />Texas Instruments Incorporated (TI) <br />
    2. 2. What we’ll cover today<br /><ul><li>Infinite possibilities on the Linux road ahead
    3. 3. Why "open" is important in today's competitive landscape
    4. 4. TI’s unwavering support of the Linux community
    5. 5. Technologies that will help fully deliver the Linux promise
    6. 6. OMAP™ processors’ role in fast, cold, cool Linux designs
    7. 7. Wildly exciting innovation, thanks to a new animal in the TI family
    8. 8. Wrap up, call to action, questions</li></ul>“Innovation is the whim of an elite before it becomes a need of the public.” <br />Ludwig von Mises<br />
    9. 9. Infinite possibilities with Linux!<br />Connected navigation<br />Computing<br />eBooks<br />Smart TV<br />Virtualized terminals<br />Home automation<br />Expanding to new universes, beyond smartphones<br />Portable medical<br />DSC, camcorder<br />PMP, tablet<br />
    10. 10. How do we get there?<br />pen” is key to…<br />“<br /><ul><li>Increased innovation
    11. 11. Faster time to market
    12. 12. Higher-quality products
    13. 13. Differentiated solutions that span all markets
    14. 14. More brain power behind the industry’s hottest advancements
    15. 15. New community collaboration, enabled by current-generation hardware</li></li></ul><li>Committing and acting<br /><ul><li>Restructured organization to focus on “openness”
    16. 16. Dedicated team, committed to and focused on Linux kernel work
    17. 17. Building open platforms and foundations
    18. 18. Enabling access to technical documentation
    19. 19. Contributing to Linux-OMAP to develop an exciting technology leveraging TI platforms</li></li></ul><li>Supporting the full Linux promise<br />Ultra processing performance<br />Frugal power requirements<br />Complete flexibility<br />
    20. 20. With TI’sOMAP 4 processors, Linux is:<br />FAST!<br />COLD !<br />COOL!<br />
    21. 21. With TI OMAP 4 processors, Linux is… <br />…fast!<br />Laptop MPU performance, with 1.5GHz Cortex-A9 SMP dual-core capabilities: <br /><ul><li>Set-top-box quality video playback, up to 1080p60 fps
    22. 22. DSC/Camcorder multimedia performance
    23. 23. 20+ Mpix
    24. 24. Full HD H264 w/ SloMo
    25. 25. Handled 3D gaming console UXP</li></li></ul><li>With TI OMAP 4 processors, Linux is… <br />…cold!<br /><ul><li>All capabilities driven in a very tiny power budget
    26. 26. Large panel of power reduction / power savings software and hardware techniques
    27. 27. Global power optimization approach from real user profiles </li></ul>Source: INSERT<br />
    28. 28. With TI OMAP 4 processors, Linux is… <br />…cool!<br />Passport for innovation !<br /><ul><li>NUI (Natural User Interface) with advanced gesture recognition
    29. 29. S3D video and gaming applications
    30. 30. Cool connected cloud applications</li></ul>Innovation everywhere!<br /><ul><li>In your pocket with Smartphones
    31. 31. In your car renewing driving experience
    32. 32. In your living-room with SmartTVs</li></li></ul><li>Developing specific codes<br />…and others…<br />Opportunities <br />ahead!<br />One code does not fit all. We are dedicating teams to market-leading distributions, and tailoring efforts to broaden our Linux scope. <br />
    33. 33. Collaborating<br /><ul><li>Infrastructure supports incorporation of worldwidetalent
    34. 34. Ecosystem developed to engage with and support experts in various fields
    35. 35. Extended solutions portfolio through technical partnerships </li></li></ul><li>Engaging and enabling<br />Higher learning support<br /><ul><li>France, India, U.S.
    36. 36. Basic, advanced Linux training
    37. 37. Hands-on projects assistance
    38. 38. Introduction to expertise during local facility tours</li></ul>Board member<br /><ul><li>Easing Linux development challenges
    39. 39. Creating tools to remove complexity
    40. 40. Speeding project development</li></ul>Sponsoring open source community development boards and supporting related community projects<br />Video App Development(DM355 & DM355 processors)<br />General Application Development(OMAP3530 processor)<br />Media & Storage App Development(OMAP-L138 processor)<br />
    41. 41. Announcing…PandaBoard!<br />$174<br />Introducing the world’s first open, OMAP™ 4 processor-based mobile software development platform<br /><ul><li>Dual-core performance, SMP support, open source foundation, community-driven support
    42. 42. Ideal for development and enhancement of mobile platforms and products
    43. 43. First-time access to ARM® Cortex™-A9 processors on an open development board
    44. 44. Low-cost access to OMAP 4 processor’s low-power, rich multimedia capabilities
    45. 45. Out-of-the-box 1080p, WLAN, Bluetooth® technology features and more!</li></ul>It’s all about community!<br />
    46. 46. What makes PandaBoard unique<br />
    47. 47. TI: Enabling the Linux future, today<br />Touchless gesturing<br />Linux-based designs are starting to usher in natural user interfaces!<br />Multi-display support<br />3D<br />Stereoscopic<br />Interactive projection<br />
    48. 48. Wrap up, call to action: Remain pragmatic<br /><ul><li>There are infinite possibilities on the open Linux road ahead
    49. 49. TI can help you achieve success with Linux-based designs
    50. 50. PandaBoard is available today as another example of our support</li></ul>Together, we bridge the worlds of innovation and openness!<br />All the pieces are in place for you to bring Linux-based innovations to market faster! <br />
    51. 51. Thank you for joining me!<br />