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TI townhall

TI townhall



The dynamic role of open, Linux-based architectures in today’s mobile world

The dynamic role of open, Linux-based architectures in today’s mobile world

Ari Rauch
Texas Instruments Incorporated (TI)



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  • What’s ahead for us? Infinite possibilities! Linux-based designs continue to usher in a new world of experiences. These experiences are coming to life on smartphones today, and will continue to expand to new markets in the future.
  • Our TI team believes – as I’m sure all of you do here today – that there are great opportunities ahead on the Linux road. We are no longer approaching with a “one-size-fits-all” mentality, and we understand that one code does not fit all. We are dedicating teams to specific distributions; tailoring our efforts accordingly to broaden our Linux scope.
  • We look for team members around the world to grow and engage our Linux strategies. We are no longer tied to just one or two development centers, but now have infrastructure to engage with experts anytime, anywhere.We have learned to go beyond our internal teams: collaboration with developers, experts, partners, customers and more is what will continue to grow the industry. It’s what will help Linux achieve its potential. We work with them to bring products to market and new concepts to life. Our ecosystem partners gain visibility by participating in the OMAP open source community:300+ software vendors, 50+ service partnersExtensive solution portfolioProvides all expertise to develop mobile solutionsIntegrated into TI’s product development processComplimentary solutions and services optimized for TI wireless portfolio
  • We engage with the community and enable learning and development whenever possible. Outside of TI, we are bigger than our platforms or solutions. We advance open innovation across the globe.For example [walk through squares from top to bottom]:We support higher learning, and assist universities with design projects by providing hands-on guidance and development tool/board donationsWe’ve sat on the Linux Foundation board. We are now on the board of Linaro, driving the creation of new tools that will remove complexity in theWe support the community by sponsoring low-cost development boards: HawkBoard, LeaopardBoard, BeagleBoardWe open much of our technology to these communities in an effort to let the tools evolve as necessary and as dictated by community members. Linux kernel, ease development and speed project designs. We are one of the leading contributors to Linux Kernel, and we understand the struggle of the tool chain.And, today we are supporting the introduction of yet another low-cost tool…

TI townhall TI townhall Presentation Transcript

  • The dynamic role of open, Linux-based architectures in today’s mobile world
    October 27, 2010
    Cambridge, UK
    Ari Rauch
    Senior director, software and system engineering
    OMAP™ products
    Wireless business unit
    Texas Instruments Incorporated (TI)
  • What we’ll cover today
    • Infinite possibilities on the Linux road ahead
    • Why "open" is important in today's competitive landscape
    • TI’s unwavering support of the Linux community
    • Technologies that will help fully deliver the Linux promise
    • OMAP™ processors’ role in fast, cold, cool Linux designs
    • Wildly exciting innovation, thanks to a new animal in the TI family
    • Wrap up, call to action, questions
    “Innovation is the whim of an elite before it becomes a need of the public.”
    Ludwig von Mises
  • Infinite possibilities with Linux!
    Connected navigation
    Smart TV
    Virtualized terminals
    Home automation
    Expanding to new universes, beyond smartphones
    Portable medical
    DSC, camcorder
    PMP, tablet
  • How do we get there?
    pen” is key to…

    • Increased innovation
    • Faster time to market
    • Higher-quality products
    • Differentiated solutions that span all markets
    • More brain power behind the industry’s hottest advancements
    • New community collaboration, enabled by current-generation hardware
  • Committing and acting
    • Restructured organization to focus on “openness”
    • Dedicated team, committed to and focused on Linux kernel work
    • Building open platforms and foundations
    • Enabling access to technical documentation
    • Contributing to Linux-OMAP to develop an exciting technology leveraging TI platforms
  • Supporting the full Linux promise
    Ultra processing performance
    Frugal power requirements
    Complete flexibility
  • With TI’sOMAP 4 processors, Linux is:
    COLD !
  • With TI OMAP 4 processors, Linux is…
    Laptop MPU performance, with 1.5GHz Cortex-A9 SMP dual-core capabilities:
    • Set-top-box quality video playback, up to 1080p60 fps
    • DSC/Camcorder multimedia performance
    • 20+ Mpix
    • Full HD H264 w/ SloMo
    • Handled 3D gaming console UXP
  • With TI OMAP 4 processors, Linux is…
    • All capabilities driven in a very tiny power budget
    • Large panel of power reduction / power savings software and hardware techniques
    • Global power optimization approach from real user profiles
    Source: INSERT
  • With TI OMAP 4 processors, Linux is…
    Passport for innovation !
    • NUI (Natural User Interface) with advanced gesture recognition
    • S3D video and gaming applications
    • Cool connected cloud applications
    Innovation everywhere!
    • In your pocket with Smartphones
    • In your car renewing driving experience
    • In your living-room with SmartTVs
  • Developing specific codes
    …and others…
    One code does not fit all. We are dedicating teams to market-leading distributions, and tailoring efforts to broaden our Linux scope.
  • Collaborating
    • Infrastructure supports incorporation of worldwidetalent
    • Ecosystem developed to engage with and support experts in various fields
    • Extended solutions portfolio through technical partnerships
  • Engaging and enabling
    Higher learning support
    • France, India, U.S.
    • Basic, advanced Linux training
    • Hands-on projects assistance
    • Introduction to expertise during local facility tours
    Board member
    • Easing Linux development challenges
    • Creating tools to remove complexity
    • Speeding project development
    Sponsoring open source community development boards and supporting related community projects
    Video App Development(DM355 & DM355 processors)
    General Application Development(OMAP3530 processor)
    Media & Storage App Development(OMAP-L138 processor)
  • Announcing…PandaBoard!
    Introducing the world’s first open, OMAP™ 4 processor-based mobile software development platform
    • Dual-core performance, SMP support, open source foundation, community-driven support
    • Ideal for development and enhancement of mobile platforms and products
    • First-time access to ARM® Cortex™-A9 processors on an open development board
    • Low-cost access to OMAP 4 processor’s low-power, rich multimedia capabilities
    • Out-of-the-box 1080p, WLAN, Bluetooth® technology features and more!
    It’s all about community!
  • What makes PandaBoard unique
  • TI: Enabling the Linux future, today
    Touchless gesturing
    Linux-based designs are starting to usher in natural user interfaces!
    Multi-display support
    Interactive projection
  • Wrap up, call to action: Remain pragmatic
    • There are infinite possibilities on the open Linux road ahead
    • TI can help you achieve success with Linux-based designs
    • PandaBoard is available today as another example of our support
    Together, we bridge the worlds of innovation and openness!
    All the pieces are in place for you to bring Linux-based innovations to market faster!
  • Thank you for joining me!