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Why Should Retailers Pay Attention to Advanced Retail Store Solutions?
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Why Should Retailers Pay Attention to Advanced Retail Store Solutions?

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On one hand as the share of retail sales conducted through the mobile and eCommerce channels is expanding, the brick and mortar retail stores too are the important point of a consumer experience. In …

On one hand as the share of retail sales conducted through the mobile and eCommerce channels is expanding, the brick and mortar retail stores too are the important point of a consumer experience. In case of a multi-channel retail platform,

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  • 1. Why Should Retailers Pay Attention to Advanced Retail Store Solutions? On one hand as the share of retail sales conducted through the mobile and eCommerce channels is expanding, the brick and mortar retail stores too are the important point of a consumer experience. In case of a multi-channel retail platform, the stores act as physical command centers for consumer interaction and fulfillment implementation. As the customer’s shopping preferences continue to fade the retail sales channel boundaries, the retailers need to respond with apt store-level systems adjustments that can accommodate the multi-channel expectations. The growth of the retail store systems should make the most of the applications and allow the trends that is to the store’s relevance. Today the mobility and internet continues to expand as the forces in consumerism, thereby enabling a rise in the commerce volume. In addition to that, the shopping and purchasing without concerning the channel, an expanding legion of “omni-channel” shoppers is putting the conventional operational mediums to oblivion. With the help of Smartphone a consumer can easily check the product price of a certain brand and its competitors and is further influenced by the continuous contact with social mediums. Hence, the retail store point-of-service system should enable conversion from Web shopping to store buying, setting up a simplified experience that offers the consumer with a reason to buy from a certain brand than other market players. Today most retailers are in the lookout for advanced retail store solutions in order to widen the reach of their services and products globally. This is because without the presence of the appropriate solutions, the management of global expansion poses challenges that might compel retailers to lose their focus on other important core objectives. However, in order to help this situations, service providers specializing in eCommerce software solutions have introduced retail store solutions with the following expertise:Digital signage In-store product demo kiosks In-store targeted advertising Payment solutions POS terminal firmware & software Loyalty & rewards systems Mobile payment solutions Mobile wallets & NFC payment apps Invoicing software Supply chain management Barcode printing & scanning solutions RFID asset management solutions LBS apps for fleet vehicles Expert service providers of retail store solutions efficiently collaborates with retailers and other service providers in order to set up advanced products that improves payment processing functions, logistic management as well as the in-store consumer experience. Some of the service providers have also set up loyalty and rewards systems that will help the retailers to retain their consumer base and the barcode scanners that will assist the warehouse attendants to effectively manage their inventories.

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