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Importance of Content Engineering Solutions
 

Importance of Content Engineering Solutions

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Going by a latest research by Marketing Pofs, it has been observed that the crucial content marketing and engineering challenge is to come up with an engaging content.It is considered to be an age-old ...

Going by a latest research by Marketing Pofs, it has been observed that the crucial content marketing and engineering challenge is to come up with an engaging content.It is considered to be an age-old marketing truism that the key for engaging consumers is relevance that comes from a very deeper understanding of consumer behavior and sentiment.

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    Importance of Content Engineering Solutions Importance of Content Engineering Solutions Document Transcript

    • Importance of Content Engineering SolutionsGoing by a latest research by Marketing Pofs, it has been observed that the crucial content marketing andengineering challenge is to come up with an engaging content. It is considered to be an age-old marketing truismthat the key for engaging consumers is relevance that comes from a very deeper understanding of consumerbehavior and sentiment. However, as the modern day consumers are gradually becoming more social and thebusiness and personal worlds are continuing to mix, the tools and tactics that that are implemented in order to getto know and engage the target consumers are changing dramatically. Not very surprising, the demands of this newtrend of the socially-savvy-consumer are not only compelling the evolution of the marketing practice, but also themarketing professionals. Therefore, one can see that the new age content marketing is gradually evolving ascontent engineering.Content engineering is all about having a marketer who creates and optimizes the various forms of content neededto engage social consumers, depending on the data presented by accessible analysis tools. These marketers listento the consumer, through all the newly accessible media, prior to creating the content and marketing messages forevery medium. For instance:· Social media analysis and monitoring offers them a feel about the buyer sentiments on products, brands andad campaigns.· Web analytics that help them know which content would be engaging for what kind of visitors and from whatkind of sources.· Search engine optimization tools offers them with the apt keywords to comprise their content to enhanceonline visibilityIn order to help companies manage bulk data, companies specializing in enterprise software solutions have comeup with content engineering solutions that leverage numerous automation tools for OCR, pattern detection,machine translation, semantic analysis, business analytics and many more. Services offered by these companiesinclude:· Content digitization and creation· Language translation· Review for correctness, completeness, formatting· Structuring and categorization· Moderation of social/collaborative content· Reporting, metrics and analyticsThe new age content engineering solutions organizes the raw data into formatted information and adds analyticsto offer knowledge, enabling the enterprise end-users and consumers to concentrate on updated decision-making.
    • The solution providers today works with various media, that comprises video, text and manner of imaging layersand develop critical multi-media content for instance video-on-demand libraries and also schedule 3D maps.Furthermore, the solutions also offer real-time moderation on social and collaborative content to make suretechnical consistency and efficient policy enforcement.Related links: product engineering services, financial software services