Transcript of "Content Creation and Delivery- Creating Better Ecosystem"
Content Creation and Delivery- Creating Better Ecosystem
For centuries now information was always in printed format through newspapers, books and in audio format
over communication lines. As technology advanced, connectivity through communication lines were found
to much faster and the advent of the Internet and the world wide web made customer ask for more. With the
increase in the use of internet by the corporates and small and medium business enterprises they were
challenged to provide content accessible from any location and device. Today smart phones, tablets and
other hand held devices, have further facilitated the availability of information at the touch of one’s fingers
tips. This is also true for accessibility to any corporate network and availability of critical data.
Content today is information in any format -from audio files, to streaming videos, to chat sessions over the
social networking websites, to information put across in corporate websites, to Product Lifecycle Services
reviews as well as software applications and data shared, transferred and stored across corporate networks
and data centers. The changing trends in communication technology enabled the content anywhere concept
and is today used across the business environment. The advent of cloud and mobile technologies has further
had a significant contribution towards this goal. However, to be able to use the content in the most beneficial
manner, enterprises must have a team of experts in content creation and delivery. Effective content helps to
break down the barriers and building an ideal ecosystem.
While there are many who work with content creation and delivery, the leading content engineering
service providers facilitates enterprises to build products that enable them to create, manage, and deliver
diverse media content via multiple communication channels. These experts in the filed are well equipped
with industry standard audio and video production tools as well as asset management and collaboration
systems. These tools help them leverage on communication networks, online portals and mobile
applications and enable them to connect with vast number of customers and consumers across the world.
The changing demands from consumers for increased quality content accessible on more devices,
challenges the industry to find out cost-effective, efficient ways to handle digital distribution.
The leading service providers with their expertise in content creation and delivery make use of
Best of world audio and video production tools,
Offer world class media management systems across brands, library and production for content
reuse, media archiving and digital media
Online publishing platforms and mobile content delivery and sharing applications.
Such efforts ensure that clients will have better and faster delivery of quality content that will enhance their