Video

Video is the new
internet star

2-3 min

What stops you?

don’t like the way don’t know what
I look to say
my accent

Get your product on video
(today!)

Ideas:
Video tour
Preview
Interviews
Things to do

YouTube Insight

Apple

If you’re serious about content creation,
get a Mac

Download travel content
on iTunes

iPods
Yes No
Podcasts
Yes No
20%
41%
59%
80%

Find your product
using an iPhone

Facebook

SEO

Facebook: 38%
Email: 20%
Own website: 10%

Flickr

33m users
3b images
3,087 uploads per minute

Twitter

search.twitter.com

@sydney_holidays
@australiazoo
@noosa
@Queensland
@jessedee

Add social
bookmarking
to your site

AddThis.com

Get help

Outsourcing online

Get your staff involved

No: 68%
Yes: 32%

Offer your product for review

Crowdsource-it

99designs.com

colourlovers.com

Use professional photos

Your Online Marketing

Your Online Marketing

local

overseas

What you need
Bid Bid Bid Bid Bid
Bid
Trust / Work
Completed Project

10 projects you
can outsource today
1. Google Adwords
2. Turn business cards into Outlook Entries
3. Graphic Design
4. Translation
5. Web design
6. Writing
7. Video editing
8. Search engine optimization
9. Research
10. Speech writing

Elance.com
Guru.com
oDesk.com

Is it going to be worth it?

Create a product
worth talking about

Remarkable stuff
gets talked about online

“With the casino and the beds, our passengers will have
at least two ways to get lucky on one of our flights.”
Richard Branson

CoolCapitals.com

9,000 applications
from 162 countries

Where to
get ideas

BoingBoing.net

Digg.com

springwise.com

Google Reader

GlobalGossip.com

GetMoreTravellers.com