Twitter powerpoint - intermediate

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Starting conversations with Twitter - a guid

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Twitter powerpoint - intermediate

  1. 1. Starting Conversations with Twitter
  2. 2. What is Twitter?Twitter is an information network made up of140-character messages called Tweets.
  3. 3. What is Twitter?Millions of people, organizations, andbusinesses use it to discover and share newinformation.
  4. 4. What is Twitter?Millions of people, organizations, andbusinesses use it to discover and share newinformation.It has approximately 100 million users whosend around 250,000,000 tweets per day.
  5. 5. Why should I use Twitter?• Immediate connections
  6. 6. Why should I use Twitter?• Immediate connections• No apps or groups, just conversation
  7. 7. Why should I use Twitter?• Immediate connections• No apps or groups, just conversation• No barriers to engage in relationships
  8. 8. Why should I use Twitter?• Immediate connections• No apps or groups, just conversation• No barriers to engage in relationships• It’s a great way to get to know people!
  9. 9. What can Twitter do for my organization?• Provide a way to receive feedback
  10. 10. What can Twitter do for my organization?• Provide a way to receive feedback• Direct traffic to your project
  11. 11. What can Twitter do for my organization?• Provide a way to receive feedback• Direct traffic to your project• Provide information about your work
  12. 12. What can Twitter do for my organization?• Provide a way to receive feedback• Direct traffic to your project• Provide information about your work
  13. 13. What can Twitter do for my organization?• Provide a way to receive feedback• Direct traffic to your project• Provide information about your work• Connect you to your target audiences
  14. 14. What can Twitter do for my organization?• Provide a way to receive feedback• Direct traffic to your project• Provide information about your work• Connect you to your target audiences• Raise awareness about your campaigns
  15. 15. Twitter Speak and SymbolsTweet:The name of the message you send out,140 characters or less
  16. 16. Twitter Speak and SymbolsFollower:A person who had chosen to read yourtweets on an ongoing basis
  17. 17. Twitter Speak and SymbolsReply or @:The @ symbol means you’re talking to or aboutsomeone. If you start a tweet with someone’sTwitter handle, it only appears to your mutualfollowers.
  18. 18. Twitter Speak and SymbolsDirect Message or DM:A private message between two users. You canonly send DMs to users who are following you.
  19. 19. Twitter Speak and SymbolsRetweet or RT:The act of repeating what someone else hastweeted so that your followers can see it
  20. 20. Twitter Speak and SymbolsHashtag or #:Start with the symbol “#”. It is a theme forthe tweet that allows all similar tweets to besearched.
  21. 21. Twitter Speak and Symbols
  22. 22. Twitter Speak and SymbolsLinks:Tweets are tight on space, so Twitter auto-shortens links. Plan accordingly!
  23. 23. Twitter Etiquette• Try to keep your tweets at 120 characters or fewer
  24. 24. Twitter Etiquette• Try to keep your tweets at 120 characters or fewer• Don’t only tweet about yourself
  25. 25. Twitter Etiquette• Try to keep your tweets at 120 characters or fewer• Don’t only tweet about yourself• Don’t just be in it for the numbers
  26. 26. Twitter Etiquette• Try to keep your tweets at 120 characters or fewer• Don’t only tweet about yourself• Don’t just be in it for the numbers• Be consistent and be part of the conversation
  27. 27. Twitter Etiquette• Try to keep your tweets at 120 characters or fewer• Don’t only tweet about yourself• Don’t just be in it for the numbers• Be consistent and be part of the conversation• Be proud of yourself, but be proud of other people too
  28. 28. Twitter Etiquette• Try to keep your tweets at 120 characters or fewer• Don’t only tweet about yourself• Don’t just be in it for the numbers• Be consistent and be part of the conversation• Be proud of yourself, but be proud of other people too• Don’t spam your followers or other users
  29. 29. Twitter Etiquette• Try to keep your tweets at 120 characters or fewer• Don’t only tweet about yourself• Don’t just be in it for the numbers• Be consistent and be part of the conversation• Be proud of yourself, but be proud of other people too• Don’t spam your followers or other users• Be authentic!
  30. 30. Best PracticesShare.Share photos and behind the scenes infoabout your business. Even better, give aglimpse of developing projects and events.Users come to Twitter to get and share thelatest, so give it to them!
  31. 31. Best PracticesShare.
  32. 32. Best PracticesListen.Regularly monitor the comments about yourorganization, brand, and products.
  33. 33. Best PracticesListen.
  34. 34. Best PracticesAsk.Ask questions of your followers to gleanvaluable insights and show that you arelistening.
  35. 35. Best PracticesAsk.
  36. 36. Best PracticesRespond.Respond to compliments and feedback inreal time.
  37. 37. Best PracticesRespond.
  38. 38. Best PracticesDemonstrate wider leadership and know-how.Reference articles and links about the biggerpicture as it relates to your organization.
  39. 39. Best PracticesDemonstrate wider leadership and know-how.
  40. 40. Best PracticesChampion your stakeholders.Retweet and reply publicly to great tweetsposted by your followers and customers.
  41. 41. Best PracticesChampion your stakeholders.
  42. 42. Best PracticesEstablish the right voice.Twitter users prefer a direct, genuine, and ofcourse, a likable tone from yourorganization, but think about your voice asyou Tweet.How do you want to appear to the Twittercommunity?
  43. 43. Best PracticesEstablish the right voice.
  44. 44. Encouraging Engagement• Create a conversation
  45. 45. Encouraging Engagement• Create a conversation• Tweet things other users can retweet
  46. 46. Encouraging Engagement• Create a conversation• Tweet things other users can retweet• Be supportive of other users
  47. 47. Encouraging Engagement• Create a conversation• Tweet things other users can retweet• Be supportive of other users• Reply to people when they mention you
  48. 48. Encouraging Engagement• Create a conversation• Tweet things other users can retweet• Be supportive of other users• Reply to people when they mention you• Remember to say “please” and “thank you”
  49. 49. Maximizing your Twitter accountTweet frequently and stick to a routine.• Engage daily to stay part of the conversation• Share between 5-10 Tweets a day
  50. 50. Maximizing your Twitter accountTweet quality information• Share project updates• Offer timely news about your organization• Include links to relevant articles• Post photos and videos• Be supportive of other users
  51. 51. Maximizing your Twitter accountTweet with purpose• Use calls to action strategically• Ask questions of your audience• Be authentic and transparent• Follow key players in your field
  52. 52. Develop a StrategyWhat do you want to accomplish?• Set goals and keep them in mind.
  53. 53. Develop a StrategyWhat do you want to accomplish?• Set goals and keep them in mind.Who is your audience?• Determine who you want to reach.
  54. 54. Develop a StrategyWhat do you want to accomplish?• Set goals and keep them in mind.Who is your audience?• Determine who you want to reach.What is your plan?• Who will be Tweeting?• Who monitors your online presence?• How will you respond to feedback?
  55. 55. But what about fundraising?Being on Twitter doesn’t necessarily meanpeople will donate to your project.
  56. 56. But what about fundraising?Being on Twitter doesn’t necessarily meanpeople will donate to your project.But it does mean that you have a new tool tostart a relationship with potential donors.
  57. 57. But what about fundraising?Twitter is as simple as having aconversation.First, you’ll want to listen. You can learn alot!
  58. 58. But what about fundraising?Twitter is as simple as having aconversation.First, you’ll want to listen. You can learn alot!Then, you can jump in and respond.
  59. 59. But what about fundraising?The more you authentically connect, themore people will listen to you.Not only will you be a part of theconversation, you’ll be helping drive it. Andthis is the part that matters.
  60. 60. Now it’s your turn.Let’s practice.Write a Tweet about this webinar.
  61. 61. Now it’s your turn.Let’s practice.Write a Tweet about this webinar.Think about what you’d like to say, and post!
  62. 62. Questions?Let us know! We’d be happy to hear fromyou.KC Ellis, Champion for Customer BlissTwitter: @GlobalGivingEmail: kellis@globalgiving.orgPhone: 202-330-4042

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