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Preparing an Online     Fundraising StrategySister Cities International Conference            Jacksonville, FL            ...
Agenda• Welcome!• Online fundraising for non-profit organizations  – Trends in giving  – Why online fundraising?  – Buildi...
Giving TrendsHow much was given through charitable donations in the U.S. last year?            $298 BillionWhat percent of...
Giving in Number• Overall giving has increased 4% over 2010• Giving to international institutions has  increased 7.6% to $...
Why Online Fundraising?• Easy to Use• Fast• Accessible…• http://www.youtube.com/watch?v=0eUeL3  n7fDs&feature=related
technology doesn’t make us social
it influences our behaviors
our social circles expand                            Source: David Armano
Why do people give?#1 Reason – Someone they know asked them to!#2 Reason – They feel a personal connection with the progra...
Developing a Strategy for Online          Fundraising
What are your    Who do you   goals?       want to talk to?                  How do youWhat do you                    want...
Spend time with your closest friends, and trustthem to connect with their friends for you.                    5-10 people
Mom                         Dad           Mom                         Best Friend                         Cousin          ...
Expanding your Network                             Board            Mom              MemberCo-worker                      ...
[potential]growth
This answers the ‘who’ question, but.. • What are we saying to these networks? • What is the best way to communicate   the...
Working for engagement   Awareness   Engagement   Donation
tell a true story          That your audience           can identify with
using powerful images
donoremail             fundraisers         websitesocial             offlinemedia              events
What are your    Who do you   goals?       want to talk to?                  How do youWhat do you                    want...
GlobalGiving Last Week
• Corporate partnerships               • Matching grants               • Mobile giving campaignsGlobalGiving   • Personali...
Joining GlobalGiving                 Due  Nominate                  Open              Diligence   Yourself               C...
DueNominate                  Open            Diligence Yourself               Challenge             process
Due Diligence – Key documents• Certificate of Registration• Organizational Documents  • How is your organization run?  • D...
DueNominate                  Open            Diligence Yourself               Challenge             process
Global Open Challenges• To secure a long term spot on GlobalGiving, all  organizations submit one project and raise at lea...
DueNominate                  Open            Diligence Yourself               Challenge             process
• Corporate partnerships               • Matching grants               • Mobile giving campaignsGlobalGiving   • Personali...
Identify. Communicate. Grow Caravan to Class • Founded 2010 in Sausalito, CA • Participated in the December 2011 Global   ...
Resources•   Social Media Revolution•   NameChk – find out if your org name is registered•   Social Media ROI – how to jus...
Thank You!      Sonja Lehner    Program AssociateGlobalGiving Foundation   001-202-232-5784slehner@globalgiving.org @globa...
Sister Cities Conference Powerpoint_Sonja Lehner
Sister Cities Conference Powerpoint_Sonja Lehner
Sister Cities Conference Powerpoint_Sonja Lehner
Sister Cities Conference Powerpoint_Sonja Lehner
Sister Cities Conference Powerpoint_Sonja Lehner
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Sister Cities Conference Powerpoint_Sonja Lehner

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  • Get your cell phones ready and handy if you’re in the US and you want to try it yourself!
  • Having your supporters reach out on your behalf to people they know that you don’t – expanding your donor base#1 signifies someone they didn’t know before that the Pastor knows and can connect them to. Most important thing to get from this is that 76% of donors give to a program because someone they trust asked them to. This proves that the people in your networks (your fundraising captains specifically) can leverage their connections to get donations for your project
  • What is GlobalGiving?A website that helps organizations raise money to help their communities.We offer organizations a unique set of online tools, strategic support, and the opportunity to connect with our vast network of individual donors and corporate sponsors.
  • Transcript of "Sister Cities Conference Powerpoint_Sonja Lehner"

    1. 1. Preparing an Online Fundraising StrategySister Cities International Conference Jacksonville, FL 7/12/2012 Sonja Lehner, GlobalGiving
    2. 2. Agenda• Welcome!• Online fundraising for non-profit organizations – Trends in giving – Why online fundraising? – Building an online fundraising strategy• Joining GlobalGiving – What is GlobalGiving? – Why GlobalGiving? – How to Join!• Questions? 2
    3. 3. Giving TrendsHow much was given through charitable donations in the U.S. last year? $298 BillionWhat percent of the $298 Billion was from individual giving? 73% or $218 Billion
    4. 4. Giving in Number• Overall giving has increased 4% over 2010• Giving to international institutions has increased 7.6% to $22 Billion• Foundation grants increased just 1.4%
    5. 5. Why Online Fundraising?• Easy to Use• Fast• Accessible…• http://www.youtube.com/watch?v=0eUeL3 n7fDs&feature=related
    6. 6. technology doesn’t make us social
    7. 7. it influences our behaviors
    8. 8. our social circles expand Source: David Armano
    9. 9. Why do people give?#1 Reason – Someone they know asked them to!#2 Reason – They feel a personal connection with the program#3 Reason – They were compelled by the story
    10. 10. Developing a Strategy for Online Fundraising
    11. 11. What are your Who do you goals? want to talk to? How do youWhat do you want towant to say? communicate? How do you know that you have succeeded?
    12. 12. Spend time with your closest friends, and trustthem to connect with their friends for you. 5-10 people
    13. 13. Mom Dad Mom Best Friend Cousin Dad Co-worker Classmate Pastor Best Friend Neighbor Volunteer Donor Cousin Mom Dad Best Friend Co-worker Your Cousin Co-workernetwork: Classmate Classmate 10 Pastor Neighbor Pastor Volunteer Donor Mom Neighbor Dad Best Friend Cousin Volunteer Co-worker Classmate Pastor Donor Neighbor Volunteer Donor
    14. 14. Expanding your Network Board Mom MemberCo-worker You Friend Brother Pastor 1
    15. 15. [potential]growth
    16. 16. This answers the ‘who’ question, but.. • What are we saying to these networks? • What is the best way to communicate these stories? • What is the best way to engage and inspire to action?
    17. 17. Working for engagement Awareness Engagement Donation
    18. 18. tell a true story That your audience can identify with
    19. 19. using powerful images
    20. 20. donoremail fundraisers websitesocial offlinemedia events
    21. 21. What are your Who do you goals? want to talk to? How do youWhat do you want towant to say? communicate? How do you know that you have succeeded?
    22. 22. GlobalGiving Last Week
    23. 23. • Corporate partnerships • Matching grants • Mobile giving campaignsGlobalGiving • Personalized Donorcommunity Management members • New Donors can access • Fundraising and capacity building training • UK and US Charitable Status
    24. 24. Joining GlobalGiving Due Nominate Open Diligence Yourself Challenge process
    25. 25. DueNominate Open Diligence Yourself Challenge process
    26. 26. Due Diligence – Key documents• Certificate of Registration• Organizational Documents • How is your organization run? • Dissolution Clause• Financial Statements • Be detailed!• List of Board and Staff members • Text document only• Program documents • What are your programs? How do they work?
    27. 27. DueNominate Open Diligence Yourself Challenge process
    28. 28. Global Open Challenges• To secure a long term spot on GlobalGiving, all organizations submit one project and raise at least $4000 from at least 50 people.• Bonus grants: $18,000+• GG community members can access benefits: www.globalgiving.org/non-profits/features-and- benefits/• In the April 2012 Open Challenge, 330 organizations raised $739,000
    29. 29. DueNominate Open Diligence Yourself Challenge process
    30. 30. • Corporate partnerships • Matching grants • Mobile giving campaignsGlobalGiving • Personalized Donor community Management members • New Donorscan access…. • Fundraising and capacity building training • UK and US Charitable Status
    31. 31. Identify. Communicate. Grow Caravan to Class • Founded 2010 in Sausalito, CA • Participated in the December 2011 Global Open Challenge to secure a permanent spot on GlobalGiving What they did • Every channel engaged • Made it fun. • Said “thank you” very frequently.
    32. 32. Resources• Social Media Revolution• NameChk – find out if your org name is registered• Social Media ROI – how to justify what you’re doing• Facebook Page Best Practices – by Zoetica• So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter• How Charities are Finding the Good with Facebook Fanpages (case studies)• Facebook Bestpractices for Nonprofits (beyond the basics)• 26 Slideshares on Social Media for Nonprofits• 10 Facebook resources for nonprofits• Social Media Starter Kit – by AARP• Mashable’s Social Media Page
    33. 33. Thank You! Sonja Lehner Program AssociateGlobalGiving Foundation 001-202-232-5784slehner@globalgiving.org @globalgiving (twitter)
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