Recurring Donation Campaign

Ready, set, fundraise! GlobalGiving’s Recurring Donation Campaign: May 2 - 20 Homeless World Cup Foundation

Recurring donations on GlobalGiving
Fundraising peace of mind
Recurring Donation Campaign
Terms and Conditions
Messaging to attract donors
Methods of mobilizing donors
Your questions
Agenda

What is a recurring donation?
A recurring donation is a donation that is given to your project by the same donor each month for the same amount .
GlobalGiving makes it easy for donors to sign up for recurring monthly donations through your project page.

Consistent and reliable source of income
Long-term financial planning
Hassle free for you and the donor!
http://tools.blog.globalgiving.org/2010/12/06/fundraising-peace-of-mind-with-recurring-donations/
Fundraising Peace of Mind

Recurring Donation Campaign
May 2,12:01 am EDT – May 20, 11:59 pm EDT
Bonus Prizes
The top 20 projects with most donors $500 bonus .
Top with most donors gets an additional $1000 ( $1500 total! )
Top with highest donation amount gets an additional $1,000 .
Projects must have at least 10 new unique recurring donors to be eligible for bonus awards.

Only new recurring donations made during the campaign are counted .
Projects participating in the campaign must be live on GlobalGiving.org by Friday, April 29 th .
Online donations only will be included in this campaign - we can’t predict what checks your project will receive each month 
Recurring donations must be made through www.GlobalGiving.org (sorry - no corporate sites or UK sites)

Who gets the bonus prizes ?
A unique recurring donation is a recurring donation made by one specific individual
Final awards sent to organizations with the August disbursement .
Recurring donations must still be active when the award disbursements are made in August (don’t worry – the average recurring donor continues to give for at least 7 months!)
Full terms and conditions: http://tools.blog.globalgiving.org/2011/04/13/globalgiving%E2%80%99s-recurring-donation-campaign/

How is this campaign different?
Target audience? (Mainly existing donors!)
Requires a bit more work on behalf of donors. (Make it as easy as possible!)
Stress the added value of recurring donations made during this campaign. ($12,000 in bonuses!)
Bigger commitment – bigger thank you? (Special recognition for recurring donors?)

I understand, but how do I get recurring donors?
Communicate!
Make sure donors know the value of recurring donations , including the importance of a predictable stream of income ($20/month vs. $240/year).
What can your organization do with these funds each month ? Connect the donation with your work on the ground (e.g. $40/month covers a teacher’s salary in Liberia)
Communicate your goals with your donors (e.g. pay 10 teachers’ salaries through this campaign)

Make it Easy!
Include clear instructions on how to make a recurring donation in all your emails
Share screen steps or screenshot with your donors to make it easy to sign up: http://help.globalgiving.org/buckets/870/lessons/22180
Hold a fundraising event with a laptop where you can help people make their recurring donations

As always…
Include photos and stories
in your messaging
Use the deadline to create a sense
of urgency
Remind donors of your threshold
Send personal notes to close donors
Follow up with reminder emails throughout the campaign
Lotus Outreach

Questions? Colegio Miguel Angel Asturias

Recurring Donation Campaign

by GlobalGiving on Apr 21, 2011

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Recurring Donation Campaign — Presentation Transcript