Planning Your Holiday Fundraising Campaign

Create a Winning Holiday Giving Campaign with GlobalGiving!

You + GlobalGiving = Holiday Win!
Holiday Giving 101
Tools for donors and supporters
Resources and tips for your organization
Key dates to mark on your calendar

Holiday Giving 101
Opportunity for new donors and to bring back previous donors
Donors can make a donation, get the tax deduction AND use that donation as a gift through a Tribute Card
Encourage Recurring Donations for long-term investments

Holiday Giving 101
Charity gifts or gift cards are perfect for family, friends, coworkers, secret santas, stocking stuffers or that person who “has everything”
Appeal to your donors’ desire to “do good”

Holiday Giving 101 - Preparation
Update your project with new information, goals, achievements, giving options
Add new, compelling pictures
Send project updates
Create a communications plan around key dates (see later slide)
Use/Grow your social networks and encourage others to use them too

Tools for Donors
Tribute Cards
Gift Cards
Recurring Donations
Gifts for Good

Tribute Cards
Donations made to your project as a gift or in memory or someone.
Personalized cards in electronic, print at home or physical form.
Delayed send for holiday gift giving

Tribute Cards

Tribute Cards message Print at home Change your mind? Recipient info

Tribute Cards

Gift Cards
Perfect gifts for family, friends, coworkers, thank-yous, stocking-stuffers, etc.
Electronic, print-at-home and physical versions available
Great gift options for “alternative gifts” or “the person who has everything”
Free standard shipping & handling in the US until December 31
Gift card purchases are tax-deductible

Gift Cards

Recurring Donations
It’s like “free” money every month
A long-term investment can make a big impact
Most donors can’t give a large amount at once, but can break it up into monthly payments
Another alternative to a charity gift – it gives all year

Recurring Donations

Gifts for Good
Beneficiary-made good, such as jewelry, scarves, art, etc. Or a book, artwork or publication by someone in the org
Gifts can be given away “free” with a donation of a certain amount
You are responsible for fulfillment
Contact Britt ( [email_address] ) for more information

Key Dates for Holiday Marketing
11/26 Black Friday (biggest in-store shopping day of the year)
11/29 Cyber Monday (One of the biggest online shopping days of the year)
12/1 World AIDS Day
12/1-12/9 Hanukkah
12/12 Last day for standard (free) shipping of GG gift and tribute cards to arrive by Christmas

Key Dates for Holiday Marketing
12/19 Last day for rush (not free) shipping for GG gift and tribute cards to arrive by Christmas
12/25 Christmas
12/31 New Years Eve – consider a year-end push for donations and a last chance for tax deductions

Resources for PLs
GlobalGiving Project Leaders Facebook Group – this is for PLs only, updated with fundraising tips, key dates, webinars, fundraising opportunities, news and current events
GlobalGiving Tools and Trainings Blog – additional info, tools and opportunities for PLs but with further explanation. Find old trainings here too.

Planning Your Holiday Fundraising Campaign

by GlobalGiving on Nov 19, 2010

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Planning Your Holiday Fundraising Campaign Presentation Transcript