INTRO - Van , here from EMW and will be assisting with pressentation and translating if I am speaking too fast. Van say hi
ADD THAT TODAY IS ABOUT ONLILNE FUNDRAISING NOT GLOBALGIVING About Global Giving Slide: Who am I and why am I here? What is GlobalGiving? A website that helps organizations raise money to help their communities. We offer organizations a unique set of online tools, strategic support, and the opportunity to connect with our vast network of individual donors and corporate sponsors. We make it easy for you to receive donations from your donors, family, and friends by providing you with project pages where you post your organization ’s needs, plans, photos, and fundraising goals.
Tell story of founders Our Vision: Unleash the potential of people around the world to make positive change happen.
Go through quick overview of GG
So, why is GlobalGiving here? Why are we interested in working with you? We don’t restric on type of projects, all over the world Well, over the years, GlobalGiving has developed a unique set of skills in online fundraising and donor management and we believe that we have a platform that can help organizations like yours all over the world. We believe in the work that our project partners do. The organizations that we work with are providing clean water to communities that lack basic water and sanitation, they are educating orphans, providing microloans and job training to unemployed men and women, and they ’re changing the face of their communities. Our mission is to support the work of our partners by helping them raise the financial support to keep serving their communities.
Today we are going to work in groups. The goal of today is to be able to understand, utilize, and create an online fundraiising strategy -Building up to this we will be going through the steps to cerating this strategy and activities after each step
Count to 10 then 1’s together 2 3 4 5 etc…
In groups discuss 5 minutes --- part 3 clarify foundations, online, individ donors Ask for what brought everyone to workshop/what hope to get out of workshop
Source:http://tools.blog.globalgiving.org/page/2 EXPLAIN GRANT At times with grants…Power to giving not appreciated oracknowledged.. Not as accessible for International orgs
http://www.nonprofitmarketingblog.com/site/giving_up_for_2011_nonprofit_personality_still_pays_off_online/ Online fundraising is not magic! It is just another option for fundraising, we see value in diversifying sources of fundraising, this should not replace other fundraising activities. Focusing on the top number – giving via onlne fundraising has increased 17%
Why is online giving important?
from Brian Solis in his new book, The End of Business as Usual. He shows this wonderful photo from a Missouri School of Journalism class a few years back: It’s a great visualization of our changing marketing universe. With social media, we’re not in an ecosystem, we’re in an ecosystem with multiple layers of interaction and influence. Source: Katy Andresen – nonprofitmarketingblog.com
Expanding Donor Networks So here is you and your networks SHARE RED CAMPAIGN STORY
Ask each group how many people they could reach.. Choose largest and ask how Ideas: Draw a tree/circles Use this to create a mailing list
Use this to create a mailing list
Still part of identifying networks Basics – gather networks, create contact lists on every platform ONLY GET VOLUNTEERS IF FITS YOUR ORGANIZATION – YOU NEED TO BE CAREFUL TO DESIGNATE ROLES, PROTOCOLS, INTERACITON WITH BENEFICIARIES, BACKGROUND CHECKS, THEN DEVELOP
5 minutes in group, then share
Why would anyone want to give to your organization? Why do people donate to your organization? Best Practices of Communication Why do people give? Because people they know and trust ask them to give. Millenial Donor Report , research conducted by the folks at Johnson Grossnickle & Assoc. This online study of nearly 3,000 20-35 year-olds revealed that Millenial donors thrive in online and mobile environments, but they are still driven by personal relationships and human connections.
EXPLAIN ADVOCATES! AND WHY IMPORTANT - ASK VAN WORDFOR ADVOCATE IN VIETNAMESE STORRY ABOUT ALEXIS – PERSONAL EMAILS LIKE BIRTHDAYS ! MAINTAIN RELATIONSHIIP Ask your advocates to do their own fundraiser Host house parties Spread the word on your behalf GIVE EXAMPLE/CASE OF ADVOCATE – WHY THEY DID THIS Why create advocates….? BECAUSE THEY SPREAD THE WORD! Next slide… Source: http://www.bethkanter.org/category/research-studies/
Beth Kanter - http://www.bethkanter.org/network-giving/ -Each person does a little, the community does a lot -“Does” is any action – post, like, share, mobile photo,create – expressed via a social voice -Enabling expression of the social voice will raise more$$$ than a direct donation
So we’ve identified your networks, people who know and trust you. This network can help you accomplish your goal.
PULL OUT VALUE OF OTHER TYPES OF MEDIUMS Email - remains #1 driver compared to Sm for donations
http://www.bethkanter.org/multichannelresearch/ dual channel donors give the most. On average, dual channel donors give $123.29 annually; this is 46 percent more value to a nonprofit than direct mail only donors. Online engagement improves the retention of traditional offline direct response donors. Multi-channel donors gave almost as much through traditional sources as offline only donors. Maximizing email collection for that audience and giving the option to give and engage through both channels is important.
ADD VIETNAMESE SOCIAL MEDIA By show of hands, who has an organization Facebook personal/ organization Twitter Pintrest Linkedin Youtube
How messages should be different: ASK WHO HAS NEWSlETTER AND EAMIL LISTS Example – personalizing emails Social media – about reaching a broader audience
Different types of social media platforms
BEST PRACTICES OF GLOBALGIVING
What is twitter? Micro-blogging platform You send updates or “tweets” up to 140 characters Your tweets are received by your followers – people who opt-in to receive your updates You receive Tweets from people you are following Unlike Facebook, following is not always reciprocal Twitter is now the 2 nd most popular social network
58 to 97% of those people are women, age 25 to 44
Since the title of this presentation is “Getting the Most out of Facebook for Online Fundraising” I think you’ll want me to go straight to talk about messaging for getting donations. But I’m not going to. First, I want to get you to engagement. What we want to help you do is learn how to engage them (and why it’s important to) in order GROW YOUR FAN BASE and also BRIDGE the gap from engaged fans to donors.
Can’t just focus on “awareness” and bark at the window all the time. Need to listen to what people are saying and join in.
What is your key message? – what aspect of the workshop do you want to share in the limited space/characters that are available to you? Group 1 & 2 : fb 3 & 4 twiitter 5&6 blogs 7&8 Email 9&10 Youtube
Online Fundraising Workshop pt. 1
Online fundraising workshop
Our Mission: Build an efficient, open, thrivingmarketplace that connects people who havecommunity- and world-changing ideas with peoplewho can support them. 4
GlobalGiving TodayOverall donations made through GG to date: $80.6 mnOverall donations made through GG in 2011: $30.1 mnNumber of donors to date: 237,246Projects receiving funding: 5,014Number of visitors who visit GG.org each week: 30-40KAverage donation amount per org: ~$9,000/year (Median:$2,400)Countries disbursed to: 120 countriesTop Donor Countries: USA, Canada, UK, Australia, India,SingaporeAverage donation size: $78 (Median: $25)
Step 1: Identify Your Network Your direct contacts The contacts of your contactsPeople you have never met/contacts of contacts’contacts/only via onilne Source: David Armano
ActivityLet’s create a network tree… who is yourdirect network and who do you want to reach? Come up with a number of how many people can you reach!
Your Existing Network•Donors•Volunteers and co-workers•Beneficiaries•Community members•Local business leaders•Local media•Friends and family!
Step 2: Building your Organization’s Network• Host volunteers• Join local non-profit associations• Take advantage of networking opportunities• Organize awareness/fundraiser parties• Social Media• Get creative!
Building network: Create Advocates• Make your network work for you!• Get people excited• Engage your audience• Facilitate a personal connection to your cause!
Building network-Create Advocates: Case StudyFind the Charlie’s, Justine’s, and Edna’s in yournetwork… Advocates using social networks to share information about their favorite charities and fundraise for them.
Building network-Create Advocates: Case StudyAll different methods to spread work for particular charity…•Charlie: Creates products and posts links to his “tribe” onFacebook,Twitter, and Tumblr- His friends “like”, “retweet”,“repost” by the hundreds…many purchase•Justine: Posts on Pinterest… many find shirt and purchase•Edna the Mobile Granny: via Smartphone shares pic of niecein Charlie’s created product and shares on Facebook – Friends “like” it – A cancer-surviving grandma in Denmark re-posts and says “den bedste!” – A Danish friend sees this and translates the image into three languages (she’s a“Charlie”)
Multichannel Approach to Donor Engagement – Key to Success• Donors Who Give Through Multiple Channels Give the Most• Move away from a one-size-fits-all donor treatment plan toward paths that align with unique donor preferences Source: Dennis McCarthy is Convio’s VP of Strategy and Business Practice
What types of social media does your organization use? What do you use social media for?
Your supporters will author their own messages some success greater potential
>500 million Facebook users 50% of users login daily Most users have 130 friendsThe average user is connected to 60 groups, events, or causes
Step 4: Driving Engagement with networks (new and old) Working for Engagement Awareness Engagement Donation
Engagement = Conversation Conversation is about give and take in all social platforms.
Social media…1. Why would anyone want to listen to us on any social network?2. How can we deliver value, experience or content worth sharing?3. Why should people want to stay connected to us over time? Why should they come back?4. Why should they choose to ask others to share our content?6. Why would they invest their time and express loyalty in their networks?
Try it Out… Creating a compelling messageYour boss has asked you to post about today’s GlobalGivingworkshop on your nonprofit’s online platform. Decide:•who is your audience?•what is your key message?•what is your organization’s personality?•what do you want them to do as a result of the message (tell them!)