Network Mapping Training Eli Lilly TB Challenge

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Manmeet Mehta presents on mapping your organizations network and creating an online fundraising strategy for the Eli Lilly TB Challenge on GlobalGiving.

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  • online fundraising
    acquisition
    larger one-time gifts ($120)
    higher incomes than direct mail
  • During the 2009 American Open Challenge, Critical Exposure won two prizes, one for the most donations received, 615, and the second for the second largest amount raised, $15, 669.
    The staff of Critical Exposure took a critical look at their network and decided to go after the prize for the most donations. Adam explained that their supporters didn’t have a lot to give, but they were passionate about the organization and mobilize a large number of supporters.
    With the goal set, Critical Exposure developed a core group of “recruiters,” who were given the task of finding 5 more recruiters, who would then find 5 more recruiters, and so on. To built momentum, the organization established an internal raffle. Anyone who was responsible for bringing 5 donations to the project was eligible for the raffle, the prize for which was a digital camera.
  • Blind People’s Association (India) came in second place in the March 2010 Open Challenge, raising $17, 292 from 122 donors! Blind People’s Association (India) decided to reach out to Americans, realizing the value of GlobalGiving’s tax deductibility. As a result, the organization decided to target Indian Diaspora in the United States by encouraging their staff to reach out to friends, family, and networks in America.
    Blind People’s Association (India) also put a large emphasis on customer support. Specific staff members were designated for 24/7 support—answering any queries from donors or potential donors and following up with each and every contribution within 24 hours. Bhushan stressed the importance of these follow ups, which acknowledge the donation and provide updated reports on how their money was being spent.
  • Network Mapping Training Eli Lilly TB Challenge

    1. 1. Network Mapping & Building your fundraising strategy Eli Lilly MDR-TB Challenge November 2- November 30,2010
    2. 2. Getting ready for the Challenge online fundraising map your networks identify your strengths build a strategy and tactics …..and you’re on!
    3. 3. this isn’t the story
    4. 4. this is
    5. 5. mostly true
    6. 6. human nature doesn’t change human behavior does
    7. 7. technology doesn’t make us social
    8. 8. it influences our behaviors
    9. 9. how has our behavior been influenced?
    10. 10. we build a personal brand
    11. 11. our social circles expand
    12. 12. relying on traditional institutions
    13. 13. relying on each other You Your networks
    14. 14. online fundraising map your networks identify your strengths build a strategy and tactics …..and you’re on!
    15. 15. what are your goals? where are the clusters? … in your organization …in your community … in your peer network … in the media … amongst your donors
    16. 16. how do they interact?
    17. 17. who are the influencers?
    18. 18. tell a powerful story specific simple
    19. 19. critical exposure: expand your network set a goal recruit passionate supporters reward them
    20. 20. online fundraising map your networks identify your strengths build a strategy and tactics …..and you’re on!
    21. 21. bpa, india : identify & engage the diaspora frequent follow up sharing update & news
    22. 22. [potential] growth
    23. 23. online fundraising map your networks identify your strengths build a strategy and tactics …..and you’re on!
    24. 24. network ✔ fundraising captains ✔ goals ✔ what now? strategy tools
    25. 25. websitewebsite
    26. 26. donor engagement + urgency = donations
    27. 27. [persistent] [personal] [evaluate]
    28. 28. [patience]
    29. 29. resources social media challenge calendar fundraising checklist template emails template press releases http://www.globalgiving.org/getting-started-tb-challenge/

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