India Workshops GlobalGiving September Series
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India Workshops GlobalGiving September Series

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This is the Workshop presentation that Manmeet Mehta, Sr. Program Manager, GlobalGiving Foundation

This is the Workshop presentation that Manmeet Mehta, Sr. Program Manager, GlobalGiving Foundation

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  • What is GlobalGiving?A website that helps organizations raise money to help their communities.We offer organizations a unique set of online tools, strategic support, and the opportunity to connect with our vast network of individual donors and corporate sponsors.
  • PJ Staff Report. "Online Giving Grows." Philanthropy Journal. 21 Feb. 2011. .Steve MacLaughlin. "Blackbaud Index for November 2010." Philanthropy Journal. 18 Jan. 2011. http://www.nptrends.com/nonprofit-trends/blackbaud-index-for-november-2010.htm>.
  • Millenial Donor Report, research conducted by the folks at Johnson Grossnickle & Assoc. This online study of nearly 3,000 20-35 year-olds revealed that Millenial donors thrive in online and mobile environments, but they are still driven by personal relationships and human connections.

India Workshops GlobalGiving September Series India Workshops GlobalGiving September Series Presentation Transcript

  • Online fundraising workshop
    India || September 2011
    Manmeet Mehta, GlobalGiving
  • 2
    Agenda
    Welcome and Introductions
    About GlobalGiving
    Online fundraising for non-profit organizations
    Trends in giving, online fundraising
    Expanding networks
    Building and deepening donor relationships
    Building an online fundraising strategy
    Lunch
    Joining the GlobalGiving community
    Why GlobalGiving?
    Due Diligence
    $4000 dollars, 50 people and your project
  • Online fundraising trends
    Overall giving remained flat for the end of 2010 (it only grew at 0.3%), online giving rose by 8.7%.
    34.5% Growth in Online Fundraising in 2010
    Large Non-profits: +8.3%
    Medium Non-profits: +4.8%
    Small Non-profits: +20.2%
    1/3 of online giving occurs during October, November, and December
  • this isn’t the story
  • this is
  • mostly true
  • human nature doesn’t change
    human behaviordoes
  • technology doesn’t make us social
  • it influences our behaviors
  • we build a personal brand
    Source: David Armano
  • our social circles expand
    Source: David Armano
  • relying on traditional institutions
    Source: David Armano
  • relying on each other
    Your networks
    You
    Source: David Armano
  • Mom
    Dad
    Best Friend
    Cousin
    Co-worker
    Classmate
    Pastor
    Neighbor
    Volunteer
    Donor
    Mom
    Dad
    Best Friend
    Cousin
    Co-worker
    Classmate
    Pastor
    Neighbor
    Volunteer
    Donor
    Mom
    Dad
    Best Friend
    Cousin
    Co-worker
    Classmate
    Pastor
    Neighbor
    Volunteer
    Donor
    Your network:
    10
    Mom
    Dad
    Best Friend
    Cousin
    Co-worker
    Classmate
    Pastor
    Neighbor
    Volunteer
    Donor
  • tell a powerful story
    specific
    simple
  • Online Giver Profile
    • Women and Men
    • Average 40 Years Old
    • Progressive
    • Affluent
    • Disaster Givers
    • Event Supporters
    • Last Minute Gift Givers
    - Source: Network for Good
    Margaret Coughlin
    Chief Marketing Officer
    Robert DuBois
    Marketing Associate
  • Why will someone give to your organization?
    Because you do something they believe in.
    Because you asked them to.
    Because someone else asked them to.
    Because they trust you.
  • [potential]
    growth
  • website
  • Calendar activity
  • Joining GlobalGiving
  • headquarters
    countries with projects
  • Our Corporate Partners
  • Thank You!
    Manmeet Mehta
    Sr. Program Manager
    GlobalGiving Foundation
    001-202-232-5784
    mmehta@globalgiving.org
    Manmeet.mehta (skype)
    @manmeetmehta (twitter)
  • Resources
    Social Media Revolution
    NameChk – find out if your org name is registered
    Social Media ROI – how to justify what you’re doing
    Facebook Page Best Practices – by Zoetica
    So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter
    How Charities are Finding the Good with Facebook Fanpages(case studies)
    Facebook Bestpractices for Nonprofits (beyond the basics)
    26 Slideshareson Social Media for Nonprofits
    10 Facebook resources for nonprofits
    Social Media Starter Kit – by AARP
    Mashable’s Social Media Page