Online fundraising workshop Ho Chi Minh City|| April 4, 2012
Our Mission: Build an efficient, open, thrivingmarketplace that connects people who havecommunity- and world-changing ideas withpeople who can support them. 4
• International donations • Corporate partnerships • Matching grants • Marketing campaignsGlobalGiving • Donor Management Value • New DonorsProposition • Fundraising and capacity building training • Credibility/Recognition • UK and US Charitable Status
GlobalGiving TodayOverall donations made through GG to date: $80.6 mnOverall donations made through GG in 2011: $30.1 mnNumber of donors to date: 237,246Projects receiving funding: 5,014Number of visitors who visit GG.org each week: 30-40KAverage donation amount per org: ~$9,000/year(Median: $2,400)Countries disbursed to: 120 countriesTop Donor Countries: USA, Canada, UK, Australia,India, SingaporeAverage donation size: $78 (Median: $25)
Working with YOU
Itinerary• Online Fundraising: Breakdown• Networking• Building an Online Fundraising Strategy• Joining the Global Giving Community – Why Global Giving – Our Application Process• Is GG for you?
Separate into groups!
What brought you here today?What do you hope to get out of the workshop? How familiar are you with online fundraising? What are your organization’s largest sources of income?
Trends in Online Giving 2011
technology doesn’t make us social
it influences our behaviors
Step 1: Identify Your Network Your direct contacts The contacts of your contacts People you have nevermet/contacts of contacts’ contacts/only via onilne Source: David Armano
ActivityLet’s create a network tree… who is your direct network and who do you want to reach?Come up with a number of how many people can you reach!
Your Existing Network•Donors•Volunteers and co-workers•Beneficiaries•Community members•Local business leaders•Local media•Friends and family!
Step 2: Building your Organization’s Network• Host volunteers• Join local non-profit associations• Take advantage of networking opportunities• Organize awareness/fundraiser parties• Social Media• Get creative!
Why do people give?
• Desire to share the difficulties of others• Positive feeling it provides• Following the example of neighbors Source Vietnam Asia Pacific Economic Center – The Asia Foundation “Philanthropy in Vietnam”
Source Vietnam Asia Pacific Economic Center – The Asia Foundation “Philanthropy in Vietnam”
Building network: Create Advocates• Make your network work for you!• Get people excited• Engage your audience• Facilitate a personal connection to your cause!
Maintain and Nurture…Like any good relationship!You Your networks Source: David Armano
Step 3: Identifying your method
What is social media?What do you use social media for? What types of social media does your organization use?
Your supporters will author their own messages some success greater potential
>500 million Facebook users 50% of users login daily Most users have 130 friendsThe average user is connected to 60 groups, events, or causes
26 million Twitter users
About 11 millionPinterest users
Social Media in Vietnam• 70.3% American companies using FACEBOOK, 58% using LinkedIn, 40% using Twitter, 26.8% using Youtube for business (Source: MCI - Circle Merchant Confidence index April 2011)• Only 0.4% Vietnam companies using FACEBOOK, 0.07% using Youtube, Only 0.2% using LinkedIn, Twitter, and Other Vietnam SN for business Source:www.vietseo.vn
Step 4: Driving Engagement with networks (new and old) Working for Engagement Awareness Engagement Donation
Engagement = Conversation Conversation is about give and take in all social platforms.
Social media…1. Why would anyone want to listen to us on any social network?2. How can we deliver value, experience or content worth sharing?3. Why should people want to stay connected to us over time? Why should they come back?4. Why should they choose to ask others to share our content?5. Why would they invest their time and express loyalty in their networks?
Try it Out… Creating a compelling messageYour boss has asked you to post about today’sGlobalGiving workshop on your nonprofit’s onlineplatform. Decide:•who is your audience?•what is your key message?•what is your organization’s personality?•what do you want them to do as a result of the message(tell them!)