Green Challenge - Crowdfunding

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Fundraising tips for organizations getting started with GlobalGiving's Green Challenge in July 2010

Fundraising tips for organizations getting started with GlobalGiving's Green Challenge in July 2010

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Transcript

  • 1. I have my project page. Now what?
  • 2. Welcome to the Green Challenge
    • You have to raise $4,000 from 50 donors. Ready? Go.
  • 3. We want to run the race with you
  • 4. Identify Your Network
    • Donors
    • Friends
    • Family
    • Board Members
    • Personal network
    • Coworkers
    • Staff
    • Fans
    • Community organizations
  • 5. But don’t just have them donate
    • Old Fundraising
    • Development Director
    • Email to 100 donors asking for $10 each
    • Organization receives $1,000
  • 6. Get your network to spread the word
    • Crowdfunding
    • Development Director
    • Emails 100 donors asking for $10 each and to tell 100 of their friends.
    • 100x100x$10 = $100,000
    • Same effort, but better result.
  • 7. Everyone has different strengths
    • Tell your supporters all the ways they can help
    • Donate
    • Spread the word
    • Host a fundraiser
    • Offer matching funds
    • Feature your project on their blog or social network
    • Provide creative ideas to get donors energized
  • 8. Pre-Challenge Warm Up
    • Getting Ready for the Challenge
    • Send emails, host an event, make phone calls
    • Feature the Challenge on your organization’s homepage
    • Prepare an “elevator pitch”
    • Spread the word on social networks like Facebook and Twitter
    • Connect with GlobalGiving
      • www.Facebook.com/GlobalGiving
      • Twitter: @ GlobalGiving
  • 9. Communicate
    • Suggested Communications Plan
    • 1 day before Challenge: kick-off reminder
    • 2 weeks: Tell supporters how you’re doing and how they can still help
    • 3 days before the end of the Challenge: Last push for outreach, stress the urgency to act now
    • After the Challenge : Thank everyone who helped you and let them know the results of their efforts.
  • 10. Homework
    • 3 Reasons the Future of Your Nonprofit Depends on Social Media: http://blog.thekbuzz.com/2010/02/3-reasons-the-future-of-your-nonprofit-depends-on-social-media.html
    • Twitter for Nonprofits and Fundraising: http://fundraisingcoach.com/free-articles/twitter-for-nonprofits-and-fundraising/
    • Is the future of philanthropy all online? (mentions GlobalGiving!): http://gallowaygroup.wordpress.com/2010/04/14/is-the-future-of-philanthropy-all-online/
    • 8 Tips for a Successful Social Media Cause Campaign: http://mashable.com/2010/05/10/social-cause-campaign/
    • Will You Marry Me? What Not-For-Profits get Wrong on the Web: http://www.huffingtonpost.com/george-weiner/will-you-marry-me-what-no_b_383216.html
    • The happy saga of Mr. Splashy Pants: http://www.futurefundraisingnow.com/future-fundraising/2010/02/the-happy-saga-of-mr-splashy-pants.html