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Online fundraising workshop  Nablus, West Bank|| July 6, 2012 Manmeet Mehta & Sonja Lehner, GlobalGiving
Agenda• Welcome and Introductions• About GlobalGiving  –   How does it work?  –   Why GlobalGiving?  –   Due Diligence  – ...
So, social media huh?
this isn’t the story
this is
technology doesn’t make us social
mostly true
human nature doesn’t change human behavior does
it influences our behaviors
we build a personal brand                        Source: David Armano
our social circles expand                            Source: David Armano
relying on traditional institutions                                 Source: David Armano
relying on each otherYou       Your networks                          Source: David Armano
GlobalGiving Last Week
•   International donations               •   Corporate partnerships               •   Matching grants               •   M...
Joining GlobalGiving                   Due How to join                  Open                Diligence GlobalGiving        ...
Due Diligence – Key documents• Certificate of Registration• Organizational Documents  • How is your organization run?  • D...
Global Open Challenges• To secure a long term spot on GlobalGiving, all  organizations submit one project and raise at lea...
Identify. Communicate. Grow Caravan to Class • Founded 2010 in Sausalito, CA • Participated in the December 2011 Global   ...
•   International donations               •   Corporate partnerships               •   Matching grants               •   M...
What are your    Who do you   goals?       want to talk to?                  How do youWhat do you                    want...
Spend time with your closest friends, and trustthem to connect with their friends for you.                    5-10 people
Mom                         Dad           Mom                         Best Friend                         Cousin          ...
5 core staffAbout 1600 people involved to get >50 donations in 1 month
Practical tool: LinkedIn Inmaps
[potential]growth
This answers the ‘who’ question, but.. • What are we saying to these networks? • What is the best way to communicate   the...
Working for engagement   Awareness   Engagement   Donation
tell a true story          That your audience           can identify with
using powerful images
Things to talk about?• News• Pictures, Videos• Beneficiary Stories• Articles about Your Organization and/or Staff• Article...
donoremail             fundraisers         websitesocial             offlinemedia              events
What are your    Who do you   goals?       want to talk to?                  How do youWhat do you                    want...
Other Key Tactics• Start slow• Choose one or two networks• Make someone responsible• Be a good partner• Start conversation...
Calendar activity
Resources•   Social Media Revolution•   NameChk – find out if your org name is registered•   Social Media ROI – how to jus...
Thank You!      Manmeet Mehta              Sonja Lehner   Sr. Program Manager         Program Associate GlobalGiving Found...
GlobalGiving's Online Fundraising Workshop Presentation in Nablus
GlobalGiving's Online Fundraising Workshop Presentation in Nablus
GlobalGiving's Online Fundraising Workshop Presentation in Nablus
GlobalGiving's Online Fundraising Workshop Presentation in Nablus
GlobalGiving's Online Fundraising Workshop Presentation in Nablus
GlobalGiving's Online Fundraising Workshop Presentation in Nablus
GlobalGiving's Online Fundraising Workshop Presentation in Nablus
GlobalGiving's Online Fundraising Workshop Presentation in Nablus
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GlobalGiving's Online Fundraising Workshop Presentation in Nablus

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  • What is GlobalGiving?A website that helps organizations raise money to help their communities.We offer organizations a unique set of online tools, strategic support, and the opportunity to connect with our vast network of individual donors and corporate sponsors.
  • Get your cell phones ready and handy if you’re in the US and you want to try it yourself!
  • Get your cell phones ready and handy if you’re in the US and you want to try it yourself!
  • Get your cell phones ready and handy if you’re in the US and you want to try it yourself!
  • Transcript of "GlobalGiving's Online Fundraising Workshop Presentation in Nablus"

    1. 1. Online fundraising workshop Nablus, West Bank|| July 6, 2012 Manmeet Mehta & Sonja Lehner, GlobalGiving
    2. 2. Agenda• Welcome and Introductions• About GlobalGiving – How does it work? – Why GlobalGiving? – Due Diligence – Global Open Challenge• Break [10 mins]• Online fundraising for non-profit organizations – Trends in giving – Expanding networks and deepening donor relationships – Communications: Some best practices – Building an online fundraising strategy 2
    3. 3. So, social media huh?
    4. 4. this isn’t the story
    5. 5. this is
    6. 6. technology doesn’t make us social
    7. 7. mostly true
    8. 8. human nature doesn’t change human behavior does
    9. 9. it influences our behaviors
    10. 10. we build a personal brand Source: David Armano
    11. 11. our social circles expand Source: David Armano
    12. 12. relying on traditional institutions Source: David Armano
    13. 13. relying on each otherYou Your networks Source: David Armano
    14. 14. GlobalGiving Last Week
    15. 15. • International donations • Corporate partnerships • Matching grants • Mobile giving campaignsGlobalGiving • Marketing campaignscommunity • Personalized Donor members Management can access • New Donors • Fundraising and capacity building training • Credibility/Recognition • UK and US Charitable Status
    16. 16. Joining GlobalGiving Due How to join Open Diligence GlobalGiving Challenge process
    17. 17. Due Diligence – Key documents• Certificate of Registration• Organizational Documents • How is your organization run? • Dissolution Clause• Financial Statements • Be detailed!• List of Board and Staff members • Text document only• Program documents • What are your programs? How do they work?
    18. 18. Global Open Challenges• To secure a long term spot on GlobalGiving, all organizations submit one project and raise at least $4000 from at least 50 people.• Bonus grants: $18,000+• GG community members can access benefits: www.globalgiving.org/non-profits/features-and- benefits/• In the April 2012 Open Challenge, 330 organizations raised $739,000
    19. 19. Identify. Communicate. Grow Caravan to Class • Founded 2010 in Sausalito, CA • Participated in the December 2011 Global Open Challenge to secure a permanent spot on GlobalGiving What they did • Every channel engaged • Made it fun. • Said “thank you” very frequently.
    20. 20. • International donations • Corporate partnerships • Matching grants • Mobile giving campaignsGlobalGiving • Marketing campaigns community • Personalized Donor members Managementcan access…. • New Donors • Fundraising and capacity building training • Credibility/Recognition • UK and US Charitable Status
    21. 21. What are your Who do you goals? want to talk to? How do youWhat do you want towant to say? communicate? How do you know that you have succeeded?
    22. 22. Spend time with your closest friends, and trustthem to connect with their friends for you. 5-10 people
    23. 23. Mom Dad Mom Best Friend Cousin Dad Co-worker Classmate Pastor Best Friend Neighbor Volunteer Donor Cousin Mom Dad Best Friend Co-worker Your Cousin Co-workernetwork: Classmate Classmate 10 Pastor Neighbor Pastor Volunteer Donor Mom Neighbor Dad Best Friend Cousin Volunteer Co-worker Classmate Pastor Donor Neighbor Volunteer Donor
    24. 24. 5 core staffAbout 1600 people involved to get >50 donations in 1 month
    25. 25. Practical tool: LinkedIn Inmaps
    26. 26. [potential]growth
    27. 27. This answers the ‘who’ question, but.. • What are we saying to these networks? • What is the best way to communicate these stories? • What is the best way to engage and inspire to action?
    28. 28. Working for engagement Awareness Engagement Donation
    29. 29. tell a true story That your audience can identify with
    30. 30. using powerful images
    31. 31. Things to talk about?• News• Pictures, Videos• Beneficiary Stories• Articles about Your Organization and/or Staff• Articles about Your Cause• Feedback (good and bad)• Questions for Your Network• Partner News• Volunteer Opportunities• Job openings
    32. 32. donoremail fundraisers websitesocial offlinemedia events
    33. 33. What are your Who do you goals? want to talk to? How do youWhat do you want towant to say? communicate? How do you know that you have succeeded?
    34. 34. Other Key Tactics• Start slow• Choose one or two networks• Make someone responsible• Be a good partner• Start conversations, make friends• Don’t ask for money too soon• Have a timeline for your campaign• Create a sense of urgency
    35. 35. Calendar activity
    36. 36. Resources• Social Media Revolution• NameChk – find out if your org name is registered• Social Media ROI – how to justify what you’re doing• Facebook Page Best Practices – by Zoetica• So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter• How Charities are Finding the Good with Facebook Fanpages (case studies)• Facebook Bestpractices for Nonprofits (beyond the basics)• 26 Slideshares on Social Media for Nonprofits• 10 Facebook resources for nonprofits• Social Media Starter Kit – by AARP• Mashable’s Social Media Page
    37. 37. Thank You! Manmeet Mehta Sonja Lehner Sr. Program Manager Program Associate GlobalGiving Foundation GlobalGiving Foundation 001-202-232-5784 001-202-232-5784mmehta@globalgiving.org slehner@globalgiving.org@manmeetmehta (twitter) @globalgiving (twitter) @globalgiving
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