Take an in-depth tour and training of our core tools, learn to harness GlobalGiving’s GG Rewards program to help your organization reach Superstar status, and how to improve your visibility and fundraising on GlobalGiving

1. welcome

2. GlobalGiving Workshop

3. Agenda
Introductions 15 min
2015 Year In Review 15 min
What’s New at GlobalGiving? 15 min
GG Rewards +activity 45 min
Break 15 min
Building a Fundraising Army +activity 30 min
Telling Your Story +activity 30 min
Wrap-Up & Feedback 15 min

4. O B J E C T I V E
Understand GG Rewards and the
GlobalGiving platform
Improve online fundraising strategy

5. Daillen

6. A C T I V I T Y
1. Name
2. Organization
3. What you do
4. What you hope to accomplish in 2016
5. Fun fact about yourself
Introductions

7. 2015 Year In Review

8. 145,000
donations
2,584
organizations funded

9. $35M
donated

10. 65%
of nonprofit partners said that
GlobalGiving helps them
become more effective, not
just in fundraising, but overall
as an organization

11. 275
site visits
37
countries

12. Customer
Service
Workshops
(like this one!)
Online
Academies
New
Website
New
GG Rewards
Fundraising
Campaigns

13. The GlobalGiving 15% Fee

14. In 2015, 50% of donors chose to
cover the GlobalGiving fee at
checkout.

15. C O R P O R A T E P A R T N E R S

16. Cause Marketing
Gift Cards
Employee Giving
Grantmaking

17. Just a reminder…
We do not pitch organizations to our corporate partners

18. What’s new at
GlobalGiving?

19. Coming Up In 2016

20. March 16th (Pro-Rated)
June 15th (GG Rewards)
September 21st (Time-Release)
Engage your donors and get involved!
Bonus Days

21. P H O T O C O N T E S T
D e a d l i n e J u n e 2 9
V o t i n g J u l y 1 8 – 2 2
S O C I A L I M P A C T A C A D E M Y
A p p l y b y A u g u s t 8
B e g i n s S e p t e m b e r 6
G L O B A L G I V I N G
S K I L L E D S U P P O R T
A p p l y b y J u n e 3 o r
S e p t e m b e r 2
Y E A R E N D C A M P A I G N
O p t - I n D e a d l i n e
N o v e m b e r 1 8
R u n s t h r o u g h
D e c e m b e r

22. Subscribe to the Tools + Training Blog

24. The New Onboarding Process

25. Complete the
online
application
1
GlobalGiving
will review the
application
within 30 days
2
After approval,
create a
project page
3
Fundraise for
your program!
4

26. The New GlobalGiving Website

29. Introducing
GG Rewards

30. Partner
0-17 Points
Leader
18–35 Points
Superstar
36+ Points
You can find your status in your Dashboard!

31. GG Rewards

33. Effectiveness
Commitment to learning
Engagement
Community and fundraising

35. Earn Effectiveness Points
Listen, Act, Learn. Repeat.
We firmly believe that organizations who are
committed to learning are more effective in their
communities.

36. DIY Toolkit
Storytelling
Charting Impact
Create-Your-Own
Feedback Toolkit
GG Webinars

40. A C T I V I T Y
Identify strengths, weaknesses, opportunities, and threats for your
organization.
Complete a SWOT Analysis

41. Want to do it your way? Awesome!

44. Earn Engagement Points
Get credit for your fundraising successes and your
commitment to engaging with donors.

45. Donations
Project Reports
Thank Donors
Site Visits
Contests
Bonus Days

47. Why strive to be a Leader or
Superstar?

48. • More likely to be
recommended to corporate
partners
• More likely to be featured
on the homepage or in
GlobalGiving’s social media
• Eligible to be featured in
Project of the Month Club
• Access to more fundraising
tools like microprojects
• Opportunities to earn more
during Bonus Day
campaigns

49. Break 15 min

50. Building a
fundraising army

51. Create Fundraising Advocates

52. Who are your Fundraising Advocates?
For your supporters that are passionate about your cause, make them part
of your fundraising team! Create tools to help them reach out to their
networks, thus growing your network.

53. 1
Do they care
about your
organization and
cause?
2
Can they serve
as brand
ambassadors?
3
Are they able to
communicate your
story well?
4
Do they have a
large network?
5
Are you
comfortable
reaching out to
them?

54. A C T I V I T Y
Volunteers?
Family members?
Board members?
Community leaders?
Passionate donors?
Who are your fundraising advocates?
Discuss.

55. Once you have
identified your
fundraising advocates,
help them with tools,
content, templates,
calendars and
support.

56. ü Templates
ü Elevator Speeches
ü Calendars
Give them the tools to succeed!

57. More Fundraising Tools

58. Engage Existing Donors
Fundraiser Pages Microprojects Campaigns
Allows donors to
become partners to
you in your
fundraising efforts.
Utilize microprojects
to fundraise for a
specific person or
activity.
Create a sense of
urgency and
encourage donors to
get involved.

59. CampaignsMicroprojects
Utilize microprojects
to fundraise for a
specific person or
activity.
Engage Existing Donors
Fundraiser Pages
Allows donors to
become partners to
you in your
fundraising efforts.
Create a sense of
urgency and
encourage donors to
get involved.

60. $8,243
Raised for Rural schools
in the Himalayas
CYCLE CHALLENGE
Each year cyclists ride
150km for 2 days
through the Himalayas

61. $2,474
Raised for Maternal
Health in Tanzania
LABOR FOR LOVE
Alison asked
supporters to donate $1
for every hour a
women in their life
was in labor

62. When could a Fundraising Advocate
build a fundraiser page?
Birthday
Marathon or race
Sporting event
Contest
Tribute
Disaster relief
Wedding

63. Fundraiser Pages Campaigns
Allows donors to
become partners to
you in your
fundraising efforts.
Engage Existing Donors
Microprojects
Create a sense of
urgency and
encourage donors to
get involved.
Utilize microprojects
to fundraise for a
specific person or
activity.

65. Fundraiser Pages Microprojects
Engage Existing Donors
Utilize microprojects
to fundraise for a
specific person or
activity.
Campaigns
Allows donors to
become partners to
you in your
fundraising efforts.
Create a sense of
urgency and
encourage donors to
get involved.

66. Bonus Days
Photo Contests
Year-End-Campaign
Video Contest
#GivingTuesday

67. #GivingTuesday November 29th, 2016

68. A C T I V I T Y
You’re planning a campaign for #GivingTuesday (November 29th, 2016).
When will you start sending emails to donors? How often?
When will you post on social media?
Discuss in groups.
Design a Campaign Calendar.

69. Share your impact.
Donors want to know how their gift has impacted your work
and the individuals your organization is helping. Update them
on this impact, and inspire them to give again!

70. Project
Reports
Thank You
Notes

71. 1/3
of nonprofit revenue is generated through email

72. Project Reports
Required by GlobalGiving every three months
Emailed to all project donors and posted on project page
Close-up, high-resolution photos
Constituent stories
Progress & accomplishments
Project-specific impact stats
Call to action

73. Thank You Notes
Send as soon as possible
Acknowledge the donation amount and source
Share photos, anecdotes, and impact statistics
Remind the donor of the impact their gift will have
Be personal and warm in the language you use

75. Telling your
story

76. What are the elements of a successful story?

77. The Issue
What is the problem your project is
trying to solve, and what are the
effects of that problem on one
person’s life? Describe that person’s
life without your project.

78. The Place
How is a problem or solution unique
to an individual from a particular
place or region in the world? Who
are the people who might care about
this person and place?

79. The People
How is a problem or a solution
unique to an individual who lives
within a particular cultural context?
How can you motivate other people
who might share that person’s
identity or values?

80. The Idea
What is your unique perspective on
how to solve the problem? Does your
project revolutionize the way people
usually deal with an issue? How has
your solution impacted one person?

81. The Motivation
What is your backstory that is driving
you to fundraise for this cause? How
can you use your own story to
connect with people in your network
and invite them to join you?

82. Every story needs a hero.
While your personal story is an important way to connect your
network to your cause, you should never be the hero of your
organization’s story.

83. The real heroes are the communities and individuals you help.

84. Telling Your Story Through Your Project Page

85. ü Summary
ü Challenge
ü Solution
ü Impact
ü The Issue
ü The Place
ü The People
ü The Idea
ü The Motivation
Project Pages
Story Elements

89. ü Specific, action-oriented title
ü Close-up, high-resolution photos
ü Easy-to-understand descriptions
ü Tangible, realistic donation options
Other Elements of a Great Project Page

90. A C T I V I T Y
Take a look at the project page handout.
1. What are three things this organization has done well?
2. What are three things they could improve on?
Discuss in groups.
Project Page Critique

91. GlobalGiving
Disaster Relief

92. After a disaster, we
reach out to our
partners and activate
our networks to help
those in need.

93. O B J E C T I V E
Understand GG Rewards and the
GlobalGiving platform
Improve online fundraising strategy

94. A C T I V I T Y
What is one thing you liked about today’s workshop?
What is one thing you wish was different in some way?
I like... I wish...

95. Questions? Feedback?

96. We’re here to help!
www.globalgiving.org
inthefield@globalgiving.org
1-877-605-2314

97. thank you

98. GlobalGiving.org | 877.605.2314 | help@globalgiving.org