GlobalGiving - Crowdfunding - Global Open Challenge


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Some tips and tricks for fundraising and crowdfunding, especially for organizations getting ready to participate in GlobalGiving's Open Challenge

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GlobalGiving - Crowdfunding - Global Open Challenge

  1. 1. I have my project page. Now what?
  2. 2. Welcome to the Global Open Challenge <ul><li>You have 30 days to raise $4,000 from 50 donors. Ready? Go. </li></ul>
  3. 3. We want to run the race with you
  4. 4. Identify Your Network <ul><li>Donors </li></ul><ul><li>Friends </li></ul><ul><li>Family </li></ul><ul><li>Board Members </li></ul><ul><li>Personal network </li></ul><ul><li>Coworkers </li></ul><ul><li>Staff </li></ul><ul><li>Fans </li></ul><ul><li>Community organizations </li></ul>
  5. 5. But don’t just have them donate <ul><li>Old Fundraising </li></ul><ul><li>Development Director </li></ul><ul><li>Email to 100 donors asking for $10 each </li></ul><ul><li>Organization receives $1,000 </li></ul>
  6. 6. Get your network to spread the word <ul><li>Crowdfunding </li></ul><ul><li>Development Director </li></ul><ul><li>Emails 100 donors asking for $10 each and to tell 100 of their friends. </li></ul><ul><li>100x100x$10 = $100,000 </li></ul><ul><li>Same effort, but better result. </li></ul>
  7. 7. Everyone has different strengths <ul><li>Tell your supporters all the ways they can help </li></ul><ul><li>Donate </li></ul><ul><li>Spread the word </li></ul><ul><li>Host a fundraiser </li></ul><ul><li>Offer matching funds </li></ul><ul><li>Feature your project on their blog or social network </li></ul><ul><li>Provide creative ideas to get donors energized </li></ul>
  8. 8. Pre-Challenge Warm Up <ul><li>Getting Ready for the Challenge </li></ul><ul><li>Send emails, host an event, make phone calls </li></ul><ul><li>Feature the Challenge on your organization’s homepage </li></ul><ul><li>Prepare an “elevator pitch” </li></ul><ul><li>Spread the word on social networks like Facebook and Twitter </li></ul><ul><li>Connect with GlobalGiving </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Twitter: @ GlobalGiving </li></ul></ul>
  9. 9. Communicate <ul><li>Suggested Communications Plan </li></ul><ul><li>1 day before Challenge: kick-off reminder </li></ul><ul><li>2 weeks: Tell supporters how you’re doing and how they can still help </li></ul><ul><li>3 days before the end of the Challenge: Last push for outreach, stress the urgency to act now </li></ul><ul><li>After the Challenge : Thank everyone who helped you and let them know the results of their efforts. </li></ul>
  10. 10. Dennis Gaboury - Zimkids <ul><li> </li></ul><ul><li>Traditional Outreach </li></ul><ul><ul><li>Email, calls, pleading with friends and family </li></ul></ul><ul><li>Leverage partnerships </li></ul><ul><li>Emphasize the partnership with GlobalGiving </li></ul><ul><ul><li>Use our reputation and vetting process to boost credibility. </li></ul></ul><ul><ul><li>US donors get tax deductions when they donate to your project through GlobalGiving </li></ul></ul><ul><li>Don’t forget the power of a personal ask </li></ul><ul><li>Be passionate </li></ul>
  11. 11. Erika Keaveney – Lotus Outreach <ul><li> </li></ul><ul><li>Consider the scope and cost of your project </li></ul><ul><li>Rally your Board Members </li></ul><ul><li>Ask a donor to designate their donation as “matching funds” </li></ul><ul><li>Tell donors about your progress in the Challenge: post an update every time you reach a new milestone </li></ul><ul><li>Use social networks </li></ul><ul><li>Use creative media: pictures, slide shows, videos, etc. </li></ul><ul><li>Ask your supporters to tell their networks </li></ul>
  12. 12. Jared Schwartz-Critical Exposure <ul><li>Critical Exposure’s supporters are dedicated and tech savvy. </li></ul><ul><ul><li>Keep the ask simple and clear. </li></ul></ul><ul><ul><ul><li>Ask supporters leverage their own personal social media networks. </li></ul></ul></ul><ul><ul><ul><li>Keep asking... and asking. ..and asking... and asking... </li></ul></ul></ul><ul><ul><li>Make it easy for our supporters to participate. </li></ul></ul><ul><ul><ul><li>Sample twitter, facebook, e-mail, fliers, etc. </li></ul></ul></ul><ul><ul><ul><li>Set the suggested donation low. </li></ul></ul></ul><ul><ul><li>Make them feel part of something special; get them emotionally involved. </li></ul></ul><ul><ul><ul><li>Keep our supporters updated. </li></ul></ul></ul><ul><ul><ul><li>Take advantage of the GG framework. </li></ul></ul></ul><ul><ul><ul><li>Leverage their competitive nature. </li></ul></ul></ul><ul><ul><ul><li>Set goals and rewards. </li></ul></ul></ul> Our Plan of Attack Use crowd-sourcing and an array of social media channels to turn our small group of tech savvy supporters into a powerful fundraising force.
  13. 13. Jared Schwartz-Critical Exposure <ul><li>Why we were successful </li></ul><ul><li>Ran a goal oriented campaign. </li></ul><ul><li>Developed a Strategic Communications Plan. </li></ul><ul><li>Made the tough decisions ahead of time. </li></ul><ul><li>Created an echo chamber; there was no magic bullet. </li></ul><ul><li>Were willing to experiment and abandon what didn’t work. </li></ul><ul><li>Kept the message consistent. </li></ul><ul><li>Kept the ask simple and reasonable. </li></ul><ul><li>Treated our supporters as partners, not as ATMs. </li></ul><ul><li>Tapped into our supporters competitive nature. </li></ul><ul><li>Provided regular updates and access to the standings. </li></ul><ul><li>Got our supporters emotionally involved! </li></ul>Facebook, Twitter, crowd-sourcing -- these wonderful tools were what enabled us to tap into our supporters’ personal networks, but ultimately, it was about getting our supporters emotionally invested in being part of something big that carried us well past our wildest expectations.