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Donation options describe what a specific donation amount will provide. .The KEY here is to show the impact each donation has, linking that donation to something tangible and meaningful.
Include donation options of all levels so everyone feels they can contribute:
Donation options must be at least $10,
Projects without one small donation option will not be approved.
Which of these two projects would you support?
$35 can provide 3 nutritious meals to 126 orphans and poor Tibetan refugee students
$60 buys a cow to begin a dairy business
$90 will provide clean water for 50 villages
$200 will provide livestock for 50 families
$500 will buy 6500 acres of land
$10 can provide nutrition
$100 can provide books for the unemployed
$1000 will buy dinner for a village for a month
Critique: There is a good spread of donation options, with a good amount of options under $100. Each option is very specific so the donor knows exactly what the money represents. Critique: There is a huge gap between the donation options- you want to appeal to ALL kinds of donors. The average donation is often $25, try to keep a variety of options below $100. Be specific in your donation options--not vague like “provide nutrition.”
Visit the Project Leader toolkit for a complete guide www.globalgiving.com/toolkit