Your SlideShare is downloading. ×
0
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
GlobalGivin
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
203
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to Run a Fundraising Campaign
  • 2. How to Run a Fundraising Campaign
    • Setting Goals
    • Planning for Deadlines
    • Communications
      • Email
      • Offline
      • Social Media
    • During a Campaign
    • Changing Strategy
    • Homework
  • 3. Setting Goals
    • What are the rules and purpose of the campaign?
    • What is the top prize?
    • What is realistic for my organization?
    • How could we push ourselves to grow?
    • What is the cost/benefit analysis of this campaign?
    • Who is the point person in the organization for this campaign?
    • Does everyone involved understand the ultimate goal?
  • 4. Planning for Deadlines
    • What are the deadlines?
    • What does our organization’s calendar look like in that time period?
    • What internal support will be available?
    • What external support will be available?
    • How can we break this down into smaller increments?
    • Is there a difference between deadlines for personal milestones and campaigns goals?
  • 5. Communications
    • 76% of online givers are motivated by family and friends
    You Your family and friends
  • 6. Word of Mouth
    • 76% of online givers are motivated by family and friends
    Hey guys, did I tell you about this awesome opportunity for my organization? All I need you to do is _______
  • 7. Word of Mouth
    • 76% of online givers are motivated by family and friends
    Ready? Go! Ok! Done! Of course! Um… Motivated by something else…
  • 8. Imagine if…. Hey guys… I have a friend… Do you have a minute? Can I ask a favor?
  • 9. Identify Your Network
    • Donors
    • Friends
    • Family
    • Board Members
    • Personal network
    • Coworkers
    • Staff
    • Fans
  • 10. How do you reach them?
    • Find out where they are already
    • Email
    • In person
    • Social Media
  • 11. Email
    • Tell them what you want them to do.
    • Give them the link to so they know where to do it.
    • Remind them about the deadline so they know when to do it.
    • Explain why this is important to your organization.
      • Impact
      • Beneficiary story
    • Ask them to spread the word to their friends so they know who can help you.
    • Include the link more than once – make it really obvious.
    • Length should correspond to relevant information.
  • 12. In Person
    • Announce your event appropriately before the day.
    • Use a public invitation service (Facebook, evite, pingg) so others can see who is attending.
    • Have enough staff/volunteers to mingle with the guests and talk about the campaign.
    • Be clear about how attendees can help.
    • Have resources available so they can act immediately.
    • Make sure each guest goes home knowing your who you are, what you want them to do and when the deadline is.
  • 13. Social Media
    • Share links – make it easy for people to help.
    • Show love – thank people who spread the word.
    • Provide context – include a personal note or comment with links and asks.
    • Ask nicely – it’s ok to ask people to help you.
    • Involve others – after people act, ask them to ask their friends.
    • Prepare content – have prewritten emails, note cards or soundbites ready for people to use.
    • Go viral – ask other people share your link on their social networks, blogs or websites.
  • 14. Suggested Communications Plan
    • -24 hours: Remind/tell your network about the campaign. Tell them what they need to do.
    • Day 1: Create momentum, make sure you’re talking about it on social networks and energizing your personal networks.
    • End of week 1: Let your supporters know about your progress and accomplishments and how they can still help you. Continue with social and personal networks. Encourage the natural competition. Repeat for longer campaigns.
    • 1-3 days before the end : Create a sense of urgency. Remind supporters about the deadline and how close you are to your goals. Tell them how they can still help.
    • Last Day: Go strong on social networks to get that last boost. Emphasize the sense of urgency and sense of competition. People rally behind an opportunity to be part of a winning effort.
    • +24 hours Thank everyone who helped you and let them know the results of their efforts.
  • 15. Give people the resources to help
    • Prewritten email: Include a short paragraph of information for your supporters to forward to their networks. This should include your organization name, the link to vote, the deadline and what’s at stake.
    • Prewritten Facebook status: Your organization might not be on Facebook, but individuals are! Give them 1-2 sentences to include when they post the voting link on Facebook. Make sure to include your organization name.
    • Email signatures: Ask your colleagues and supporters to include a link to the voting site in their email signature. This is a low-impact way to promote your organization, but with high-volume results.
  • 16. Changing Your Plan
    • Give your organization enough time to succeed.
    • If it seems unrealisitc, change your plans internally.
    • Decide what is realistic in the time left.
    • Know what you need to accomplish this.
    • Identify how you need to change your current efforts.
    • Don’t have regrets!
    • After the campaign, debrief on what went wrong and how things can be improved.
  • 17. Bonus Day: June 16
    • Bonus Day is 12:00 a.m. EDT (GMT-4) – 11:59 p.m. EDT (GMT-4) on June 16. (24 hours) What time is this where I live?
    • Only donations made on GlobalGiving.org are eligible. Not checks. Not donations on GlobalGiving.co.uk
    • Donations are matched at 50% up to $1,000 per person, per project.
    • Project reports are sent the day after they are approved. To have a Project Report sent in time for June 16, please submit your report by June 14 .
  • 18. Homework
    • 3 Reasons the Future of Your Nonprofit Depends on Social Media: http://blog.thekbuzz.com/2010/02/3-reasons-the-future-of-your-nonprofit-depends-on-social-media.html
    • Twitter for Nonprofits and Fundraising: http://fundraisingcoach.com/free-articles/twitter-for-nonprofits-and-fundraising/
    • Is the future of philanthropy all online? (mentions GlobalGiving!): http://gallowaygroup.wordpress.com/2010/04/14/is-the-future-of-philanthropy-all-online/
    • 8 Tips for a Successful Social Media Cause Campaign: http://mashable.com/2010/05/10/social-cause-campaign/
    • Will You Marry Me? What Not-For-Profits get Wrong on the Web: http://www.huffingtonpost.com/george-weiner/will-you-marry-me-what-no_b_383216.html
    • The happy saga of Mr. Splashy Pants: http://www.futurefundraisingnow.com/future-fundraising/2010/02/the-happy-saga-of-mr-splashy-pants.html

×