Current Partner Workshop Presentation 2012

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  • NYO-AAA123-20110829-
  • Agency 77 video
  • Picture of a magnet attracting people
  • Example of a great project page – arrows to specific things
  • Pull ranking from Washington ranking
  • Picture of people getting involved
  • Give your donors advanced notice. - Develop a communications strategy around your campaign. Usually, asking your donors to give once isn’t enough. Let them know about upcoming campaigns in advance. Be sure to send at least one reminder, if not more! Identify advocates. Advocates can be a huge help during campaigns. Bonus Day winners and successful campaign fundraisers frequently rely on advocates that they identify weeks before the campaign begins! Consider giving them a specific goal—to raise $1,000 or to recruit 10 donors. Offer an incentive—a small gift, website recognition—to your supporters for fundraising on your behalf. Build excitement on your Facebook and Twitter! Ask your fans and followers to donate and spread the word. Update them throughout the day with your progress. Ask donors to comment once they’ve made a donation. Reach out to your large donors personally. GlobalGiving will match up to $1,000 per donor per project on Bonus Day. Reach out to your large donors via email or phone.
  • These campaigns are only available to organizations with projects on globalgiving.org. If you only have projects on GlobalGiving UK or one of GlobalGiving’s corporate partner sites, unfortunately, you are not eligible for these campaigns. Please feel free to email me to learn how to join GlobalGiving.org.
  • Bonus Days are our most popular fundraising campaigns. In 2011, we gave away $220,000 in matching funds and raised $820,000. These are particularly popular campaigns because donors get an extra return on their donation and the limited time frame – Bonus Days last 24 hours starting at midnight EST –creates a sense of urgency to give NOW. Be prepared, in some cases, donations have run out before the end of the day (midnight EST). This year we have 3 Bonus Days…. Explain the Partner Rewards Level Campaign
  • Close to $400/month in recurring donations
  • Show thank you feature on the donation manager Talk about – building relationships through thank you emails
  • Engage donors using project reports
  • Current Partner Workshop Presentation 2012

    1. 1. GlobalGiving Partner Workshop
    2. 2. Welcome(and some logistics)
    3. 3. Introductions• Elevator pitch about your organization – 30 seconds or less• What is your organization’s fundraising like? Individual giving, foundations, corporates?• Name 1 thing you LOVE and 1 think you would CHANGE about GlobalGiving• What are you most interested in learning today?10/14/12 3
    4. 4. How much is being donated?• $93.7 million (overall), $65.3 million (gg.org)• 2012 Median Donation: $28.75• Annual volume: $20.5 million (2011)10/14/12 4
    5. 5. Who are GlobalGiving’s non-profit partners?• 1,200 organizations on GlobalGiving.org• 59% US-based; 41% International based• Countries receiving donations: 120• $5,500 average (2011)• More than 6,300organizations havereceived funding throughGlobalGiving10/14/12 5
    6. 6. Project Locations• Projects receiving donations last week (excluding GG): 667•Projects with estimated locations: 6510/14/12 6
    7. 7. Who is donating?• 280,000 donors to date – 103K in 2011 alone• GlobalGiving has already received a million unique visitors in 2012• Donors including add-on: 50% – Last year that was an extra $502K10/14/12 7
    8. 8. Project Team Updates• Increased donation opportunities – Campaigns: Recurring donation, tribute card, gifts for good, video, and photo – Bonus Days: Over $600K already raised – Special matching: Japan, Animal Planet, Safer World, Youth Opportunity• Improved impact/quality measures10/14/12 8
    9. 9. Project Team Updates• Improved feedback from partners – Leadership Council – GlobalGiving Ambassadors• Learning – Peer Mentoring – Scaling and delivering community feedback – Expert webinars10/14/12 9
    10. 10. Volunteer Listings• 266 Volunteer Listings• 570 Volunteer Referrals10/14/12 10
    11. 11. Product Updates• Increasing donor conversion – Recurring donations – Search feature redesign – Improvements to make page loading quicker• Back end improvements – Due Diligence Renewal System• New features – Microprojects• Marketing – Bricks for Good10/14/12 11
    12. 12. Fundraising Success on GlobalGiving10/14/12 12
    13. 13. Agenda• GlobalGiving Success Stories• Donor attraction• Donor engagement – Matching and fundraising campaigns – New features and fundraising tools• Holiday fundraising10/14/12 13
    14. 14. Leadership Initiatives (joined in 2010)Project: Create 120 Jobs and 10 new businesses inNigeriaRaised to date:> $230,000 (including more than $100K in matching!)GlobalGiving Style:•Strategic annual planning with GG in mind•Sincere relationship building with donors and GG•GlobalGiving Ambassador Program•Superstar! Corporate partnerships 10/14/12 14
    15. 15. Gwalior Children’s Hospital Charity (joined in 2010)Project: Snehalaya meaning the Home with Love inHindiRaised to Date: $80,000GlobalGiving style:•Working to become a Superstar•Active engagement throughout the year•Reporting through narrative and photo10/14/12 15
    16. 16. Take 2 (joined in 2009)Project: Teaching Children w/ Autism Washington, DCRaised to date: ~ $50,000GlobalGiving Style:•Immediate, customized thank you notes•Regular reports•Engaging local supporters around events 10/14/12 16
    17. 17. More than Me Foundation (2010)Project: 500 Girls off the Street & Into School inLiberiaRaised to Date: > $80,000GlobalGiving Style:•Experimentation•Taking advantage of variety of opportunities:Ford Test Drive, Gifts for Good, Girl Effect•Relies on large base of smaller donors: photocontest, Bonus Day•Enthusiastic engagement with GlobalGiving 10/14/12 17
    18. 18. Shining Hope for Communities (joined in 2011)Project: Clean Water for the Kibera School for Girls!Raised to Date: >$100,000GlobalGiving Style:•Campaigns!•Girl Effect Challenge•Recurring Donation Campaign•Mother’s Day Tribute Card Campaign•Self-created promotions 10/14/12 18
    19. 19. What do these organizations have in common?• Intentionally planned GlobalGiving into their organizational fundraising• Selected and experimented with different campaigns• Active engagement with GlobalGiving activities and staff10/14/12 19
    20. 20. Attracting Donors10/14/12 20
    21. 21. What does your organization do to attract donors?10/14/12 21
    22. 22. Lessons from GG’s top fundraisers1. Look for venues to share your story. • Rotary Clubs, religious institutions, universities, house parties1. Give prospective donors a reason to fall in love with your organization. • Zimkids International through pen pal programs, video conferencing, and emails1. Be intentional about expanding your network of advocates. • MHOP mobilized close to 400 donors in one campaign using a network of advocates10/14/12 22
    23. 23. Lessons from GG’s top fundraisers4. Give your advocates a reason to do outreach. • Lotus Outreach uses GlobalGiving tools to create their own promotions and campaigns4. Don’t be afraid to tap into your own networks! • “Many of our donors are literally our staff’s third grade teachers or dentists.” – MHOP4. Increase your visibility on GlobalGiving’s site.10/14/12 23
    24. 24. Who are GlobalGiving donors?• 280,000 donors all time• 103,000 this year to date• 80% American• 30,000 – 40,000 visitors to the site weekly• 37,000 Eli Lilly Employees• 34,000 Nike employees• Half a million YourCause users• 20/20-viewers10/14/12 24
    25. 25. Compelling Description + Visibility New donors10/14/12 25
    26. 26. Compelling Project PageSpecific,action-orientedClose-up,high Tangible,-resolution realistic,photo varied Easy to understand, 10/14/12 jargon-free, project 26
    27. 27. Your project here!10/14/12 27
    28. 28. 10/14/12 28
    29. 29. Search Ranking Criteria• 40% the amount of time since your previous project report• 20% the number of donors that your project has attracted• 20% the amount of money your project has raised, relative to other projects• 20% how close is the project to being fully funded10/14/12 29
    30. 30. 10/14/12 30
    31. 31. 10/14/12 31
    32. 32. 10/14/12 32
    33. 33. Engaging Existing Donors10/14/12 33
    34. 34. Campaigns! Campaigns are designed to help you keep your donors engaged. What GlobalGiving campaigns have you participated in?10/14/12 34
    35. 35. 10/14/12 35
    36. 36. Bonus Day: October 17th• 30% Match• Up to $1,000 per donor per project• $50,000 available in matching funds• $1,000 bonuses for most donors and most money raised• Money will go fast! Get donations in early!10/14/12 36
    37. 37. 10/14/12 37
    38. 38. Donor Tools! Build donor tools into your regular interaction with donors What GlobalGiving tools does your organization use? How have you included them in your interaction with donors?10/14/12 38
    39. 39. Tool10/14/12 39
    40. 40. 10/14/12 40
    41. 41. 10/14/12 41
    42. 42. 10/14/12 42
    43. 43. Mobile Giving- Screen shot of yellow box on project page- Screen shot of These Numbers promotion10/14/12 43
    44. 44. 10/14/12 44
    45. 45. Fundraiser Pages10/14/12 45
    46. 46. Donor Communication!• 46% of donors stop giving because they feel like their donations are not recognized or appreciated!• Send thank you notes multiple times per month• Share photos, anecdotes, and stats in project reports10/14/12 46
    47. 47. 10/14/12 47
    48. 48. 10/14/12 48
    49. 49. Looking for more help with donor communications? Effective Messaging for Your Target Audience Guest Host: Raurai McKenna, a Strategic Communication Consultant with Kosovo-Addis Recording on the Tools & Training Blog!10/14/12 49
    50. 50. Holi daywith Fundr Glob aisin alGi g ving
    51. 51. 2 popular American holidays + Year-end tax deductions Golden fundraising opportunity10/14/12 51
    52. 52. What’s all the excitement about?• 33% of online fundraising happens in Nov and Dec!• $32.6 billion in US retail e-commerce Nov – Dec• GlobalGiving raised $4.5 million in Nov & Dec 201110/14/12 52
    53. 53. Holiday Donation Activity on GG• 19,000 gift cards redeemed for a total of >$1 million• >6,000 donations made as a gift >$400,000• About $500,000 came through employee giving portals• Average donation was $129.61; median was $26.25• 400 recurring donations initiated for a total of $10,000 monthly10/14/12 53
    54. 54. 10/14/12 54
    55. 55. Planning for the HolidaysDate: Tuesday, October 30Times: 9 am and 3 pm EDTGuest host Erica Tavares, Director of ResourceDevelopment for International Medical Corps, will shareher tips for getting ready for holiday fundraising.10/14/12 55
    56. 56. Recurring Donation Campaign We’re matching recurring donations 100%!•We’ll match the initial donation up to $100/donor•Donors must give for at least 3 more months to qualifyfor the match•December 1 – 31•10 or more recurring donors•$500 bonus prizes to top 5 projects10/14/12 56
    57. 57. Getting Ready for the Recurring Donation CampaignDate: November 6Times: 9 am and 3 pm EDTJoin GlobalGiving’s social media and communicationsguru, Alison Carlman, to create a communications planfor the Recurring Donation Campaign taking place thisDecember.10/14/12 57
    58. 58. 10/14/12 58
    59. 59. Gifts for Good• GlobalGiving provides promotion via donor newsletter and social media – 100,000 newsletter subscribers – 30,000 Twitter followers – 28,000 Facebook fans• Attract new, higher value donors• Submit requests by November 9th10/14/12 59
    60. 60. 10/14/12 60
    61. 61. We’re here to help!10/14/12 61
    62. 62. Training & Support• One-on-one calls & planning• Monthly webinars – Facebook, Corporate Giving, Twitter, Proposal Writing, etc.• Tools & Training Blog• Project Leader Facebook page10/14/12 62
    63. 63. 10/14/12 63
    64. 64. 10/14/12 64
    65. 65. Holiday Fundraising Strategy:Pick an organization to • Group 1: Recurring Donationrepresent. Work as a group Campaignto create a fundraising • Group 2: Gifts for Goodstrategy for November & • Group 3: Tribute CardsDecember 2012. • Group 4: Mobile Giving•Set a fundraising goal • Group 5: Recurring Donation•Create a communications Campaignplan • Group 6: Tribute Cards•Incorporate GlobalGivingtool or campaign10/14/12 65
    66. 66. Strengths Weaknesses Feedback Opportunities Challenges10/14/12 66
    67. 67. GlobalGiving Corporate Partners
    68. 68. ProgramsPartner Example gift cards disaster relief employee giving international vetting grantee sourcing cause marketing
    69. 69. Gift Cards 69
    70. 70. Disaster Relief
    71. 71. Employee giving: Nike 71
    72. 72. Cause-Related Marketing: Neutrogena 201010/14/12 72
    73. 73. API Integration: YourCause10/14/12 73
    74. 74. Partner Rewards ProgramThe Why?•Gives you concrete ways to help yourorganization stand out•Rewards organizations that are reportingregularly, participating in campaigns, etc.•Helps GG better manage a growing network10/14/12 74
    75. 75. The Levels• Suspect• Delinquent• Emerging• Partner• Leader• Superstar 10/14/12 75
    76. 76. Partner - Benefits• Permanent access to GlobalGiving’s online fundraising and donor management tools (as long as organization remains in good standing);• Free monthly trainings covering topics such as financial management for non-profits, social media for non-profits, reporting on your progress, and more;• Inclusion on GlobalGiving’s employee giving programs with corporate partners;• Access to GlobalGiving’s site-wide matching campaigns;• Eligibility to receive gift card redemptions from donors.• Ability to post volunteer opportunities on the GlobalGiving site and its volunteer partner sites 10/14/12 76
    77. 77. Leader - BenefitsBenefits are the same as Partner (above), plus:• Eligible to be recommended to a corporate partner, featured in GlobalGiving social media, and highlighted in donor communications;• Eligible for special trainings, matching campaigns, and other opportunities just for Leaders.10/14/12 77
    78. 78. Superstar - BenefitsBenefits are the same as leader, plus:• Most likely to be recommended to a corporate partner, featured in GlobalGiving social media, and in donor communications;• Eligibility for donor interaction and events;• Eligible for future trainings, matching campaigns, and other opportunities special for Superstars.• Eligible for Project of the Month club10/14/12 78
    79. 79. Overall Donations10/14/12 79
    80. 80. Regular Donations10/14/12 80
    81. 81. Number of Donors10/14/12 81
    82. 82. Time on GlobalGiving10/14/12 82
    83. 83. Projects in Good Standing10/14/12 83
    84. 84. Project Reporting10/14/12 84
    85. 85. Microprojects
    86. 86. What is a Microproject?• A microproject is a one-time fundraising effort to help achieve a specific activity or outcome.• Microprojects can either benefit specific people or an activity with a reasonably small amount of funding.• All microprojects are connected to a “parent project”• An average budget of $500, but can be between $250-10,000• 90 days to be fully funded
    87. 87. Project Vs MicroprojectParent Project Microproject•General •Specific•Any budget amount •$250 - $10,000•No timeline •90 days to fund•Reports due every 3 •Only one required report after fundingmonths •Up to 25 projects at a•Unlimited projects with timereporting •No donation options•Donation options
    88. 88. Microproject Examples"$500 will send Grace to school for a year.” • Parent: Scholarships for 100 girls in Liberia"$200 will buy Deepti a new goat.” • Parent: Improving the Livelihoods of women in India“$400 will provide Oscar with job training.“ • Parent: Vocational training for Youth in Argentina
    89. 89. Entering Microprojects10/14/12 89
    90. 90. How to enter a microproject10/14/12 90
    91. 91. How to edit a microproject10/14/12 91
    92. 92. Microsoft YouthSpark10/14/12 92
    93. 93. GiveforYouth.org• Target youth 13-25• Be about a specific individual or small group• Focus on continuing education, job training, skills development, entrepreneurship• Have a funding goal of $250-$1,000• Interested in joining? https://surveyglobalgiving.wufoo.com/forms/give-10/14/12 93

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