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Create a Winning Holiday Giving Campaign

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Alison McQuade, GlobalGiving's Online Marketing Manager, discusses how to manage a holiday giving campaign using tools available on GlobalGiving's site.

Alison McQuade, GlobalGiving's Online Marketing Manager, discusses how to manage a holiday giving campaign using tools available on GlobalGiving's site.

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Create a Winning Holiday Giving Campaign Create a Winning Holiday Giving Campaign Presentation Transcript

  • Create a Winning Holiday Giving Campaign with GlobalGiving!
  • You + GlobalGiving = Holiday Win!
    • Holiday Giving 101
    • Tools for donors and supporters
    • Resources and tips for your organization
    • Key dates to mark on your calendar
  • Holiday Giving 101
    • Opportunity for new donors and to bring back previous donors
    • Donors can make a donation, get the tax deduction AND use that donation as a gift through a Tribute Card
    • Encourage Recurring Donations for long-term investments
  • Holiday Giving 101
    • Charity gifts or gift cards are perfect for family, friends, coworkers, secret santas, stocking stuffers or that person who “has everything”
    • Appeal to your donors’ desire to “do good”
  • Holiday Giving 101 - Preparation
    • Update your project with new information, goals, achievements, giving options
    • Add new, compelling pictures
    • Send project updates
    • Create a communications plan around key dates (see later slide)
    • Use/Grow your social networks and encourage others to use them too
  • Tools for Donors
    • Tribute Cards
    • Gift Cards
    • Recurring Donations
    • Gifts for Good
  • Tribute Cards
    • Donations made to your project as a gift or in memory or someone.
    • Personalized cards in electronic, print at home or physical form.
    • Delayed send for holiday gift giving
  • Tribute Cards
  • Tribute Cards
  • Tribute Cards
  • Tribute Cards message Print at home Change your mind? Recipient info
  • Tribute Cards
  • Gift Cards
    • Perfect gifts for family, friends, coworkers, thank-yous, stocking-stuffers, etc.
    • Electronic, print-at-home and physical versions available
    • Great gift options for “alternative gifts” or “the person who has everything”
    • Free standard shipping & handling in the US until December 31
    • Gift card purchases are tax-deductible
  • Gift Cards
  • Gift Cards
  • Gift Cards
  • Gift Cards
  • Gift Cards
  • Recurring Donations
    • It’s like “free” money every month
    • A long-term investment can make a big impact
    • Most donors can’t give a large amount at once, but can break it up into monthly payments
    • Another alternative to a charity gift – it gives all year
  • Recurring Donations
  • Recurring Donations
  • Gifts for Good
    • Beneficiary-made good, such as jewelry, scarves, art, etc. Or a book, artwork or publication by someone in the org
    • Gifts can be given away “free” with a donation of a certain amount
    • You are responsible for fulfillment
    • Contact Britt ( [email_address] ) for more information
  • Key Dates for Holiday Marketing
    • 11/26 Black Friday (biggest in-store shopping day of the year)
    • 11/29 Cyber Monday (One of the biggest online shopping days of the year)
    • 12/1 World AIDS Day
    • 12/1-12/9 Hanukkah
    • 12/12 Last day for standard (free) shipping of GG gift and tribute cards to arrive by Christmas
  • Key Dates for Holiday Marketing
    • 12/19 Last day for rush (not free) shipping for GG gift and tribute cards to arrive by Christmas
    • 12/25 Christmas
    • 12/31 New Years Eve – consider a year-end push for donations and a last chance for tax deductions
  • Resources for PLs
    • GlobalGiving Project Leaders Facebook Group – this is for PLs only, updated with fundraising tips, key dates, webinars, fundraising opportunities, news and current events
    • GlobalGiving Tools and Trainings Blog – additional info, tools and opportunities for PLs but with further explanation. Find old trainings here too.