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Create a Winning Holiday Giving Campaign

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Alison McQuade, GlobalGiving's Online Marketing Manager, discusses how to manage a holiday giving campaign using tools available on GlobalGiving's site.

Alison McQuade, GlobalGiving's Online Marketing Manager, discusses how to manage a holiday giving campaign using tools available on GlobalGiving's site.

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  • 1. Create a Winning Holiday Giving Campaign with GlobalGiving!
  • 2. You + GlobalGiving = Holiday Win! Holiday Giving 101 Tools for donors and supporters Resources and tips for your organization Key dates to mark on your calendar
  • 3. Holiday Giving 101 Opportunity for new donors and to bring back previous donors Donors can make a donation, get the tax deduction AND use that donation as a gift through a Tribute Card Encourage Recurring Donations for long- term investments
  • 4. Holiday Giving 101 Charity gifts or gift cards are perfect for family, friends, coworkers, secret santas, stocking stuffers or that person who “has everything” Appeal to your donors’ desire to “do good”
  • 5. Holiday Giving 101 - Preparation Update your project with new information, goals, achievements, giving options Add new, compelling pictures Send project updates Create a communications plan around key dates (see later slide) Use/Grow your social networks and encourage others to use them too
  • 6. Tools for Donors Tribute Cards Gift Cards Recurring Donations Gifts for Good
  • 7. Tribute Cards Donations made to your project as a gift or in memory or someone. Personalized cards in electronic, print at home or physical form. Delayed send for holiday gift giving
  • 8. Tribute Cards
  • 9. Tribute Cards
  • 10. Tribute Cards
  • 11. message Tribute Cards Print at home Change your mind? Recipient info
  • 12. Tribute Cards
  • 13. Gift Cards Perfect gifts for family, friends, coworkers, thank-yous, stocking-stuffers, etc. Electronic, print-at-home and physical versions available Great gift options for “alternative gifts” or “the person who has everything” Free standard shipping & handling in the US until December 31 Gift card purchases are tax-deductible
  • 14. Gift Cards
  • 15. Gift Cards
  • 16. Gift Cards
  • 17. Gift Cards
  • 18. Gift Cards
  • 19. Recurring Donations It’s like “free” money every month A long-term investment can make a big impact Most donors can’t give a large amount at once, but can break it up into monthly payments Another alternative to a charity gift – it gives all year
  • 20. Recurring Donations
  • 21. Recurring Donations
  • 22. Gifts for Good Beneficiary-made good, such as jewelry, scarves, art, etc. Or a book, artwork or publication by someone in the org Gifts can be given away “free” with a donation of a certain amount You are responsible for fulfillment Contact Britt (blake@globalgiving.org) for more information
  • 23. Key Dates for Holiday Marketing 11/26 Black Friday (biggest in-store shopping day of the year) 11/29 Cyber Monday (One of the biggest online shopping days of the year) 12/1 World AIDS Day 12/1-12/9 Hanukkah 12/12 Last day for standard (free) shipping of GG gift and tribute cards to arrive by Christmas
  • 24. Key Dates for Holiday Marketing 12/19 Last day for rush (not free) shipping for GG gift and tribute cards to arrive by Christmas 12/25 Christmas 12/31 New Years Eve – consider a year- end push for donations and a last chance for tax deductions
  • 25. Resources for PLs GlobalGiving Project Leaders Facebook Group – this is for PLs only, updated with fundraising tips, key dates, webinars, fundraising opportunities, news and current events GlobalGiving Tools and Trainings Blog – additional info, tools and opportunities for PLs but with further explanation. Find old trainings here too.

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