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CLEEN Foundation - GlobalGiving Workshop - Lagos
1. GlobalGiving Workshop
Hosted by CLEEN Foundation
Lagos, August 3, 2011
Introductions
Intro to GlobalGiving
Network Game
Online Fundraising Basics
Fundraising Simulation
How to Join GlobalGiving
Office Hours
2. Introductions
- What is your name?
- What is the name of your organization?
Group Discussion
- Do you have a web site?
- Do you use Facebook? Twitter? LinkedIn? Other sites?
- Do you do online fundraising?
- Do you receive donations from individuals?
- Do you receive donations from individuals outside of Nigeria?
3.
4. GlobalGiving Mission
$40M+ / Year
To More and More Effective Orgs Worldwide
Amplifies Impact on Billions
5. • Online Donations
• Donor Management
GlobalGiving • New Donors
Value • Effectiveness Training
Proposition • Credibility/Recognition
• UK and US Charitable
Status
6. GlobalGiving Today
• 2,600 projects
• 1,400+ nonprofits
• 110 countries
• 200,000+ donors
• $48 million
• Corporate Partners headquarters
countries with projects
7. Networking Group Game
Something has happened, and you need to
get a message to as many people as you
can, as quickly as you can. How many
people can you reach?
How you would reach as many people as
you possibly can in three days.
NO RADIO! NO TV! NO BULK SMS!
8.
9. Mom
Mom Dad
Best Friend
Cousin
Dad Co-worker
Classmate
Pastor
Best Friend Neighbor
Volunteer
Donor
Cousin Mom
Dad
Best Friend
Co-worker Cousin
Your Co-worker
Classmate
network: Pastor
Classmate Neighbor
10 Volunteer
Donor
Pastor
Mom
Dad
Neighbor Best Friend
Cousin
Co-worker
Classmate
Volunteer
Pastor
Neighbor
Volunteer
Donor Donor
10. Yes! You can use the Internet to:
• access your network
• communicate messages quickly and freely
• raise money for your organization
12. What does this mean for NGOs?
• Direct donor relationships
• Bottom-Up Revolution
• Nata Village Blog
13. Where do I start?
•What are your objectives?
•Where is your audience?
•What are other organizations
doing?
•What social networks are
popular in Nigeria?
14. First Steps
• Start slow
• Choose one or two networks
• Make someone responsible
• Be a good partner
• Identify your audience
• Start conversations, make friends
• Don’t ask for money too soon
15. What should I talk about?
• News
• Pictures, Videos
• Beneficiary Stories
• Articles about Your Organization and/or Staff
• Articles about Your Cause
• Feedback (good and bad)
• Questions for Your Network
• Partner News
• Volunteer Opportunities
• Job openings
16. Facebook
• More than 500 million active users
• 50% of these users log on daily, 70%
monthly
• #1 site in the US
• It is estimated that someone who has
“liked” a Facebook brand will spend an
average of $71.84 more per year.
17. Facebook Do’s and Don’t’s
• DON’T: Set up a user profile for your org. Profiles
are for people; Pages are for organizations
• DO: Keep your page name short and relevant
• DO: Use your logo as your picture
• DO: Fill out your information tab thoroughly and
completely
• DON’T: Auto-feed an RSS onto the page
• DO: Be authentic, engaging and honest
18. Facebook Details
• Regular interaction, but mind the 80/20 rule
• Post articles, pictures, questions and commentary
• Enable feedback on your wall and posts
• You might get negative feedback, but that’s ok! Let your fans
defend you. They will, unless it’s a true problem.
• You can have a rule about civility or offensive language
• Facebook and Twitter are not the same platform. Post separately.
• Add comments or questions to articles you post.
• Think about ways to engage your fans where they already are – on
Facebook.
19. Twitter
• Micro-blogging platform
• You send updates or “tweets” in 140 characters or less
• Tweets are seen by your followers – people who opt in
• You see tweets from people you are following
• Unlike Facebook, following doesn’t have to be reciprocal
• Twitter.com is the 3rd most popular social network site
• In June 2010, Twitter had 190 million users tweeting 65
million times/day (techcrunch)
21. Fundraising Game
You have been given a challenge. Can you raise
$4,000 from at least 50 different people in one
month?
Directions
- Form groups of four or five
- Together, brainstorm how you would accomplish
this challenge.
- Elect a spokesperson to share your results.
22. Joining GlobalGiving
Due
How to join Open
Diligence
GlobalGiving Challenge
process
23. How to Join GlobalGiving
• Choose US or UK
• Nominate your organization using the online
nomination form
• Complete GlobalGiving’s Due Diligence
requirements
• Post a project and participate in an Open Challenge
• Raise $4,000 from 50 donors
24. Basic Eligibility Requirements
• Registered organization – no individuals,
businesses, etc.
• Advanced English
• (At least occasional) access to the internet
• Non-evangelizing
• Non-discriminating
• Eligible to receive international donations
• Charitable purpose
25. Due Diligence Details
• Certificate of Registration
• Organizational Documents
• How is your organization run?
• Dissolution Clause
• Financial Statements
• Be detailed!
• List of Board and Staff members
• Text document only
• Program documents
• What are your programs? How do they work?
26.
27. How to Succeed in an Open
• Use the Fundraising Survival Guide!
• Attend Online Trainings
• Develop an online fundraising strategy
• Make a plan and schedule
• Identify networks
• Family, friends, neighbors, church congregation
• International networks: volunteers, donors
• Internet access
• Credit cards
28. Then What?
• Become an active GlobalGiving partner
• Post frequent Project Reports
• Send Thank You’s to your donors
• Join GlobalGiving UK
• Post another project
• Participate in GlobalGiving campaign
30. Online Giver Profile
• Women and Men
• Average 40 Years Old Margaret Coughlin
• Progressive Chief Marketing Officer
• Affluent
• Disaster Givers
• Event Supporters
• Last Minute Gift Givers
- Source: Network for Good
Robert DuBois
Marketing Associate
31.
32.
33.
34. Why will someone give to your organization?
Because you do something they believe in.
Because you asked them to.
Because someone else asked them to.
Because you make them feel good.
Because they trust you.
35. Thank You!
John Hecklinger
Chief Program Officer
GlobalGiving Foundation
001-202-232-5784
jhecklinger@globalgiving.org
jhecklinger (skype)
@jhecklinger (twitter)
Seth Reynolds
Project Manager
GlobalGiving UK
sreynolds@globalgiving.org
36. Resources
• Social Media Revolution
• NameChk – find out if your org name is registered
• Social Media ROI – how to justify what you’re doing
• Facebook Page Best Practices – by Zoetica
• So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter
• How Charities are Finding the Good with Facebook Fanpages (case
studies)
• Facebook Bestpractices for Nonprofits (beyond the basics)
• 26 Slideshares on Social Media for Nonprofits
• 10 Facebook resources for nonprofits
• Social Media Starter Kit – by AARP
• Mashable’s Social Media Page
