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Cace GlobalGiving strategy

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    Cace GlobalGiving strategy Cace GlobalGiving strategy Presentation Transcript

    • Outreach and FundraisingStrategy for Open Challenge on Global Giving By Campbell Plowden Executive Director C C A enter for mazon Ommunity E cology
    • Stages of campaign1. Choosing online platform2. Mapping potential donors3. Preparing materials4. Outreach during campaign5. Thank yous6. Analysis and lessons learned
    • Choosing the right crowdfunding platform• Emphasis and size of platform• Cost and structure of platform fees• Support and resources for non-profit groups• Platform policies on setting & meeting goals• Format and content of project page• Platform support for listing projects• Incentives to projects for channeling donations• Incentives to donors for making donations• Forms of payment accepted
    • ProjectNameProjectImage
    • Detailed Project Summary for Additional DocumentationSummary OutlineProject titleGroup missionProject descriptionProject teamProject budgetMajor fundersGroup managementGroup partners
    • Donor mappingPersonal OutreachFamilyFriendsColleaguesOrganizational supportersBoard of directorsAdvisory boardDonors and Merchandise buyersNewsletter subscribersInternet supporters
    • Outreach and donation toolsGlobal Giving Project PageOrganization websiteFacebook (Personal, Organization & Group Pages, Other group pages)Blogs (Organization blog, Other blogs)TwitterEmailsPartiesPresentationsFlyersCraft fairsE-Newsletter
    • Family
    • Greenpeace anti-whaling action team in Japan 1981Action team reunion in Tacoma, WA 2010
    • Men’s group camping retreat - 2003 Men’s groupgathering - 2008
    • Friends at Quaker Meeting
    • High School Class of 1971Informal reunion 2010
    • Made donation andbought craft duringOpen ChallengeDonated after OpenChallengeGG Superstar –offered advice on GGstrategyHosted fundraisingparty at home duringOpen Challenge
    • Integrate pitch for donations with other events –craft fairs, presentations, and parties
    • CACE home page
    • Facebook postings with linkto GG site
    • Personalized Project Logo for Facebook
    • CACE Blog
    • Guest blog Through Linked-InConnection
    • Updates and GGlinks on Twitter
    • E-Newsletter sent to Supporters through Vertical Response
    • Half-page flyer with basic information for donating to GG campaign
    • Progress Reports & Thank yous
    • Analyzing patterns of donors anddonations with Donation Manager Data
    • Types of donors who gave to CACE ProjectNumber of during Global Giving Open ChallengeDonations Type Number Amount% by Type Previous 21 $ 6022 donor Known 20 $ 1270 1st Time Friend 10 $ 351 of Known Unknown 13 $ 235 named Amount of Donations Anonymous 6 $150 % by Type Total 70 $ 8028
    • Range of Donation Size by Percentage of Donors% Results of CACE Open Challenge36302520 86% 14%151050 5 – 10 11-29 30-49 50-100 101-300 301-500 501-1000 >1000 Range of amount given per donor
    • Range of Donation Size by Percentage of Donations% Results of CACE Open Challenge262218 22% 78%1410620 5 – 10 11-29 30-49 50-100 101-300 301-500 501-1000 >1000 Range of amount given per donor
    • Forms of payment for donations to CACE during Open ChallengePayment Number Percent Amount PercentForm Donations Donations Donations Donations________________________________________________________PayPal 5 7 580 7Gift cards 8 11 735 9Checks 17 24 798 10Credit card 40 57 5,915 74_____________________________________Total 70 100 8,028 100
    • Payment source for donations to CACE during Open ChallengeSource Donations AmountRecurring 1 10Website 2 50Blog 2 150Email 2 60Facebook 7 645Gift card 8 735Google/GG site 10 4280Checks/other 38 2098Total 70 8028
    • Examine data from the Leaderboard to understand donation patterns and bonus opportunities Bonuses Donors Facebook Donations Shares
    • $$$$ Facebook shares versus Amount Raised17,000 Global Giving Open Challenge15,000 December 2012 (290 groups)13,000 Raised $11,000+11,000 44 Shares/group 9,000 7,000 1741 Shares/group Raised $6400/group 5,000 3,000 200 to 655 Shares/group 1,000 Raised $978/group 0 0 200 400 600 800 1000 1200 1400 1600 1800 Facebook Shares per Project
    • Average contribution per donor vs. Number of donations Combinations to reach $ 5,000 and qualify in Open ChallengeNumber of donations Donors Ave 40 125 50 100 60 83 70 71 100 50 125 40 250 20 500 10 Average contribution per donor
    • $$$$ Donor number versus Amount Raised17,000 Global Giving Open Challenge Dec. 2012 (290 groups) $ 6615,000 $ 18513,000 Average donation11,000 $ 111 9,000 7,000 $ 25 5,000 3,000 $ 3030 1,000 0 30 60 90 120 150 180 210 240 Number of Unique Donors
    • Results of Bonus Days during Global Giving Open Challenge December 2012 15% matches available up to $3,000 per dayBonus Total Donations Donations Percent TopDay Raised Matched Unmatched Matched Bonus_________________________________________________Day 1 78,410 20,033 58,377 26 531Day 2 48,997 20,020 28,977 41 527Day 3 32,650 20,060 12,590 61 668__________________________________________Total 160,057 60,113 99,944 38
    • Top four groups on Bonus Day #1of Open Challenge (December, 2012) 42 $4,350 + $219 13 $4,260 + $531 53 $3,330 + $260 21 $3,310 + $12
    • Weekend Bonus Results Open Challenge – December 2012 Winning Potential# Total Fees Bonus Net1 $ 3,945 $ 592 $ 500 - $ 922 $ 2,750 $ 413 $ 500 + $ 873 $ 2,155 $ 323 $ 500 + $ 1774 $ 2,500 $ 375 $ 500 + $ 1255 $ 5,000 $ 750 $ 500 - $ 250
    • Outcome of Global Giving Open Challenge in December 2012 (290 groups) Near success 6 groups: 2%Raised ≥ $5,000 or Met goal had ≥ 40 donors 92 groups: 32% Raised at least $5,000 from at least 40 donors Some support Failed: didn’t try? 130 groups: 45% 62 groups: 21% Raised less than $5,000 Raised $0 from from less than 40 donors 0 donors
    • Campbell Plowden cplowden@amazonecology.org CACE website: www.amazonecology.org CACE on Global Giving: http://goto.gg/12229 Facebook: Center for Amazon Community Ecology Wordpress blog:Best wishes in Campbell’s Amazon Journal the Open YouTube Channel: Challenge Amazon Community Ecology Twitter: AmazonEcology