FACEBOOK FUNDRAISINGFor Non-Profits1
2OVERVIEW:
3INTRODUCTION
4It’s Not About “Facebook”
5
6Why is Storytelling Important on Facebook?
7The Tools
8PAUSE FOR REVIEW
9
Facebook is NOT an Island
11
121. Examine Your Audience
13Build Everything Around:
142. Look Professional & Trustworthy
152. Look Professional & Trustworthy
16Cover Photos & Profile Pictures
183. Plan Your Story
19Find the Stories
20Internal Stories
21Community Stories
22PAUSE FOR REVIEW
Facebook Funnel
21Edge Rank
Insights
Data
28
•••••22
24Content Best Practices, 1 of 3
25Content Best Practices, 1 of 3
26Content Best Practices, 2 of 3
33
34High Resolution, 403x403 Pixels
28Content Best Practices, 3 of 3
36PAUSE FOR REVIEW
37
24Empower, Ask, Thank
28Get Creative
40PAUSE FOR REVIEW
22
Building a Donor Community on Facebook
Building a Donor Community on Facebook
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Building a Donor Community on Facebook

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Mandi Frishman, Product & Marketing Intelligence Manager, Make Me Social

Mandi has managed social media promotion for companies in the finance, manufacturing, hospitality, education, and retail industries. She uses research, persona analysis and data to create strategies that drive measurable results. In this session, she discussed how to build a community of supporters on Facebook and us Facebook analytics to improve communications and audience engagement.

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Building a Donor Community on Facebook

  1. 1. FACEBOOK FUNDRAISINGFor Non-Profits1
  2. 2. 2OVERVIEW:
  3. 3. 3INTRODUCTION
  4. 4. 4It’s Not About “Facebook”
  5. 5. 5
  6. 6. 6Why is Storytelling Important on Facebook?
  7. 7. 7The Tools
  8. 8. 8PAUSE FOR REVIEW
  9. 9. 9
  10. 10. Facebook is NOT an Island
  11. 11. 11
  12. 12. 121. Examine Your Audience
  13. 13. 13Build Everything Around:
  14. 14. 142. Look Professional & Trustworthy
  15. 15. 152. Look Professional & Trustworthy
  16. 16. 16Cover Photos & Profile Pictures
  17. 17. 183. Plan Your Story
  18. 18. 19Find the Stories
  19. 19. 20Internal Stories
  20. 20. 21Community Stories
  21. 21. 22PAUSE FOR REVIEW
  22. 22. Facebook Funnel
  23. 23. 21Edge Rank
  24. 24. Insights
  25. 25. Data
  26. 26. 28
  27. 27. •••••22
  28. 28. 24Content Best Practices, 1 of 3
  29. 29. 25Content Best Practices, 1 of 3
  30. 30. 26Content Best Practices, 2 of 3
  31. 31. 33
  32. 32. 34High Resolution, 403x403 Pixels
  33. 33. 28Content Best Practices, 3 of 3
  34. 34. 36PAUSE FOR REVIEW
  35. 35. 37
  36. 36. 24Empower, Ask, Thank
  37. 37. 28Get Creative
  38. 38. 40PAUSE FOR REVIEW
  39. 39. 22
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