Benefitting from GlobalGiving's Corporate Relationships

GlobalGiving Corporate Partnerships

Who Are GlobalGiving’s Corporate Partners?

GG Partnership Options
Strategic Philanthropy
Employee Engagement
Gift Cards
Online Challenges
Cause-Related Marketing
API Integration

Strategic Philanthropy: Dell

Strategic Philanthropy: Dell
GG connected Dell to NGOs focused on technology, education and youth that would help carry out YouthConnect initiative
GG helped Dell facilitate and implement grants
Dell gave total of $2.7M in grants to 11 NGOs in India, Brazil and Mexico; over $1M through GG
GG works with and advises Dell as they continue to expand and refocus their programs

Employee Engagement: Nike

Employee Engagement: Nike
Nike uses the WE Portal to engage it’s 30,000 employees worldwide
Employees have access to all projects on GG
Instead of traditional matching, receive a GG gift card for amount donated
Over $1M given since program started one year ago

Gift Cards: Discovery Communications

Discovery gave specially branded, electronic GG gift cards to employees for the holidays
GG sent customary reminder in February to employees who hadn’t redeemed with particular emphasis on giving to Haiti disaster
70% of employees redeemed their cards for $13,755
Gave additional $34,790, matched at 100% by Discovery
Total = $83,340
Gift Cards: Discovery Communications

Online Challenges: Bonterra

Online Challenges: Bonterra
Bonterra Vineyards teamed up with Growing Power to support urban farms throughout the US by sponsoring a national giving challenge on GG
Offered cash incentives to drive donation volume and project outreach efforts
7 projects raised almost $40,000 from 604 donors
5 secured a permanent spot on GG

Cause-Related Marketing: The Girl Effect

Cause-Related Marketing: The Girl Effect
The Girl Effect was launched in 2008 by the Nike and NoVo Foundations to raise awareness about the unique issues affecting girls globally
GG powers the Take Action portion allowing supporters to either give to the general fund or support a specific organization in the fund
To date has raised $407,500 from 7252 donors

Cause-Related Marketing: Neutrogena

Cause-Related Marketing: Neutrogena
Neutrogena launched a social media campaign called “Wave for Change”
Gave $200K divided among three areas – education, environmental issues, and disaster relief – as decided by their Facebook fans
GG was asked to refer organizations on the site that were active, responsive and highly ranked
Promoted charitable giving alongside Neutrogena products

API Integration: National Geographic

API Integration: National Geographic
Launched the Global Action Atlas in beta early 2010
Currently 100 projects on Global Action Atlas and continuing to expand
Will serve as call-to-action for National Geographic issue-related stories
Major launch in development; across all NG-related media outlets (magazine, television, online, etc.) will reach approximately 60M viewers

2011 and Beyond
What’s NEXT for GG?

Benefitting from GlobalGiving's Corporate Relationships

by GlobalGiving

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Benefitting from GlobalGiving’s Corporate Relationships Presentation Transcript