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Benefitting from GlobalGiving's Corporate Relationships

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Victoria Gandy from GlobalGiving's Business Development Team presents on GlobalGiving's coporate partnerships and ways that your organization can benefit.

Victoria Gandy from GlobalGiving's Business Development Team presents on GlobalGiving's coporate partnerships and ways that your organization can benefit.

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Benefitting from GlobalGiving's Corporate Relationships Presentation Transcript

  • 1. GlobalGiving Corporate Partnerships
  • 2. Who Are GlobalGiving’s Corporate Partners?
  • 3. GG Partnership Options
    • Strategic Philanthropy
    • Employee Engagement
    • Gift Cards
    • Online Challenges
    • Cause-Related Marketing
    • API Integration
  • 4. Strategic Philanthropy: Dell
  • 5. Strategic Philanthropy: Dell
    • GG connected Dell to NGOs focused on technology, education and youth that would help carry out YouthConnect initiative
    • GG helped Dell facilitate and implement grants
    • Dell gave total of $2.7M in grants to 11 NGOs in India, Brazil and Mexico; over $1M through GG
    • GG works with and advises Dell as they continue to expand and refocus their programs
  • 6. Employee Engagement: Nike
  • 7. Employee Engagement: Nike
    • Nike uses the WE Portal to engage it’s 30,000 employees worldwide
    • Employees have access to all projects on GG
    • Instead of traditional matching, receive a GG gift card for amount donated
    • Over $1M given since program started one year ago
  • 8. Gift Cards: Discovery Communications
  • 9.
    • Discovery gave specially branded, electronic GG gift cards to employees for the holidays
    • GG sent customary reminder in February to employees who hadn’t redeemed with particular emphasis on giving to Haiti disaster
    • 70% of employees redeemed their cards for $13,755
    • Gave additional $34,790, matched at 100% by Discovery
    • Total = $83,340
    Gift Cards: Discovery Communications
  • 10. Online Challenges: Bonterra
  • 11. Online Challenges: Bonterra
    • Bonterra Vineyards teamed up with Growing Power to support urban farms throughout the US by sponsoring a national giving challenge on GG
    • Offered cash incentives to drive donation volume and project outreach efforts
    • 7 projects raised almost $40,000 from 604 donors
    • 5 secured a permanent spot on GG
  • 12. Cause-Related Marketing: The Girl Effect
  • 13. Cause-Related Marketing: The Girl Effect
    • The Girl Effect was launched in 2008 by the Nike and NoVo Foundations to raise awareness about the unique issues affecting girls globally
    • GG powers the Take Action portion allowing supporters to either give to the general fund or support a specific organization in the fund
    • To date has raised $407,500 from 7252 donors
  • 14. Cause-Related Marketing: Neutrogena
  • 15. Cause-Related Marketing: Neutrogena
    • Neutrogena launched a social media campaign called “Wave for Change”
    • Gave $200K divided among three areas – education, environmental issues, and disaster relief – as decided by their Facebook fans
    • GG was asked to refer organizations on the site that were active, responsive and highly ranked
    • Promoted charitable giving alongside Neutrogena products
  • 16. API Integration: National Geographic
  • 17. API Integration: National Geographic
    • Launched the Global Action Atlas in beta early 2010
    • Currently 100 projects on Global Action Atlas and continuing to expand
    • Will serve as call-to-action for National Geographic issue-related stories
    • Major launch in development; across all NG-related media outlets (magazine, television, online, etc.) will reach approximately 60M viewers
  • 18. 2011 and Beyond
    • What’s NEXT for GG?