7 tips for social media-Online Fundraising Workshop
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7 tips for social media-Online Fundraising Workshop
- 1. 7 Tips for Social Media
- 2. Join the conversation around the cause
- 3. Join the conversation around the cause
- 7. Use calls-to-action to direct behavior (but remember to balance sharing videos, photos, and links with regular asks)
- 8. Use calls-to-action to direct behavior (different types of mediums)
- 9. Start your own traditions Ex: (“photo of the week”)
- 10. Measure the levels of engagement
- 11. Different types of tools to measure impact
Editor's Notes
- Forums/ Blogs also are Social Media channelsForums reach 53,3% internet usersForums seeding is focused and can influence faster with low cost.Forums seeding left long engagement than SNForums seeding can be more interactiveForums seeding campaign can reach more impressions Forums not for Building User Loyalty like SN
- IN ANY MEDIUM
- ADDIN ANY MEDIUM ADD TWEET/BLOG POST – especially social media ; add examples from other orgs/ blogs
- FOR ANY SM PLATFORMITS ABOUT TRIAL AND ERROR… SO EXPERIMENT FOR WHAT WORKS BEST You can even MIX mediums – drive people to your site to your blog tto join your newsletter etc.Conversations are different on Twitter (where you are limited to 140 characters) and FacebookThe two mediums use different methods of ranking content – it is harder to get your information seen on Facebook than on Twitter BUT, for GlobalGiving, Facebook is a larger drive of donations
- DRIVE PEOPLE TO BLOGS AND WEBSITES Too many messages can cause less engagement
- An example of an ask – driving donors to website link in 2 different types of mediums.. Explains quickly WHY should donate, HOW to donate.. Personal connect… Say Thank you!
- ON ANY MEDIUM
- JUST AN EXAMPLE : APPLICABLE TO EMAIL, ZING ME, EVERYTINGhttp://tools.blog.globalgiving.org/2011/09/30/facebook-measurement-part-3-of-3/Facebook Metrics VocabularyImpressions: The number of times your post is seen. This includes views on users’ Recent Stories, Top Stories, and visits to Pages.Feedback: The total number of comments and likes on your story divided by the total number of impressions. This is the percentage of people who, after seeing your post, engage in some way with the post.
- Source: http://socialmediatoday.com/patricianeuray/239600/top-tools-measure-your-social-media-success