AGENDA April Global Open Challenge 5 successful fundraising strategies onGlobalGiving Questions
APRIL GLOBAL OPEN CHALLENGE To secure a long term spot onGlobalGiving, all organizations submit oneproject and raise at least $4000 from at least50 people. Bonus grants : $18,000+ GG community members can accessbenefits: http://www.globalgiving.org/non-profits/features-and-benefits/ In December 2011, 276 organizations raised$792,000
IMPORTANT DATES Due diligence Deadline : March 1, 2012 Project submission deadline: March 28,2012 Challenge: April 1- April 30, 2012Additional info:www.globalgiving.org/open-challenge-nomination
1. IDENTIFY. COMMUNICATE. GROWIMIFAP, Mexico Network mapping Make it fun Say thank you Every channel engaged
BARRY, CARAVAN TO CLASS….“ Part of our strategy with the Global Giving campaign is 1) to be able to list our projects on a major charitable giving site, 2) to broaden our outreach beyond friends and family donors.We are happy to say that so far, the strategy is
2. PEOPLE CARE ABOUT OTHER PEOPLE. TELL YOUR STORY. Be authentic
KEY PRINCIPLES1. Personalize.2. Amplify.3. Socialize.4. Chop it down.5. Let it flow.6. Allow for emotion.7. Add depth.
A STORY FROM ETM-LAFor 10-year old, Megan, she cherishes the music classes she receives every week as a 5thgrader. We asked her to share why she loves learning music, and this is what she had tosay: Music helps me express my feelings, and I look forward to music class every week! Ilove learning the violin, and find that music helps me in other areas, like math. Forinstance, we’re learning musical intervals, and I have to add notes together. Having toread music and see what key we’re in helps with reading. I don’t often get a lot ofchances to play in front of people, so I feel proud getting to perform. I’d love to be aprofessional singer some day. My favorite singers are Kesha and Katy Perry, and I lovetrying to figure out the notes on my violin. Megan’s mother, Sophia shared: Megan ismore positive, and it has brought her out of her shell. She used to be extremely shy, andnow she’s more comfortable speaking in front of people and has helped with social skills.Music is a place for her that she can always turn to.Our students are not only achieving in music, but also showing stronger development in“all areas” and in their “focus and concentration” (ETM-LA partner classroomteacher). Come join us at our end-of-the year concerts if you’re in Los Angeles! We aregrateful for your ongoing support and partnership to give at-risk youth quality in-schoolmusic education!
3. SET GOALS.Raising a reader Set overall goal and broke it down intoweekly goals.Developed a plan, and identified a team– volunteers and staffWeekly meetings Flexible strategy
4. JUST DO IT. REALLY.Asociacion de Grupo Trabajo Redes (AGTR)• No previous fundraising experience.• Attended GlobalGiving trainings and usedthe tools.• It’s all about building relationships.
WERE THEY SUCCESSFUL?In the first two monthson GlobalGiving AGTR successfully raised $16,071, securing a 1,507.1 % increase, and averaging at $8035.5 per month.
5. DEVELOP A MULTI FACETED STRATEGYSt. Vincent de Paul CommunityDevelopment Organization Identified multiple networks Personal outreach to key players Combined offline and online fundraising Created urgency by emphasizing thedeadline
WHAT WAS YOUR EXPERIENCE WITH ONLINE FUNDRAISING?
TO SUM UP…1. Identify. Communicate. Grow.2. People care about people. Tell a powerful story.3. Set Goals.4. Just do it.5. Develop a multi-faceted strategy.