2013 kampala current partner presenation

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  • NYO-AAA123-20110829-
  • Agency 77 video
  • Picture of a magnet attracting people
  • Example of a great project page – arrows to specific things
  • Pull ranking from Washington ranking
  • Picture of people getting involved
  • Give your donors advanced notice. - Develop a communications strategy around your campaign. Usually, asking your donors to give once isn’t enough. Let them know about upcoming campaigns in advance. Be sure to send at least one reminder, if not more! Identify advocates. Advocates can be a huge help during campaigns. Bonus Day winners and successful campaign fundraisers frequently rely on advocates that they identify weeks before the campaign begins! Consider giving them a specific goal—to raise $1,000 or to recruit 10 donors. Offer an incentive—a small gift, website recognition—to your supporters for fundraising on your behalf. Build excitement on your Facebook and Twitter! Ask your fans and followers to donate and spread the word. Update them throughout the day with your progress. Ask donors to comment once they’ve made a donation. Reach out to your large donors personally. GlobalGiving will match up to $1,000 per donor per project on Bonus Day. Reach out to your large donors via email or phone.
  • These campaigns are only available to organizations with projects on globalgiving.org. If you only have projects on GlobalGiving UK or one of GlobalGiving’s corporate partner sites, unfortunately, you are not eligible for these campaigns. Please feel free to email me to learn how to join GlobalGiving.org.
  • Close to $400/month in recurring donations
  • Show thank you feature on the donation manager Talk about – building relationships through thank you emails
  • Engage donors using project reports
  • 2013 kampala current partner presenation

    1. 1. GlobalGiving Partner Workshop
    2. 2. Welcome(and some logistics)
    3. 3. Introductions• Name and organization• What are you most interested in learning today?02/26/13 3
    4. 4. How much is being donated?• $100 million (overall), $72 million (gg.org)• 2012 Median Donation: $28.75• Annual volume: $20.5 million (2011)02/26/13 4
    5. 5. Who are GlobalGiving’s non-profit partners?• 1,200 + organizations on GlobalGiving.org• 59% US-based; 41% International based• Countries receiving donations: 120• More than 6,300projects havereceived funding throughGlobalGiving02/26/13 5
    6. 6. Project Locations• Projects receiving donations last week (excluding GG): 667•Projects with estimated locations: 6502/26/13 6
    7. 7. Who is donating?• 280,000 donors to date• GlobalGiving received more than a million unique visitors in 2012• Donors including add-on: 50%02/26/13 7
    8. 8. Project Team Updates• Increased donation opportunities – Campaigns: Recurring donation, tribute card, gifts for good, video, and photo – Bonus Days: Over $600K already raised – Special matching: Japan, Animal Planet, Safer World, Youth Opportunity• Improved impact/quality measures02/26/13 8
    9. 9. Project Team Updates• Improved feedback from partners – Leadership Council – GlobalGiving Ambassadors• Learning – Peer Mentoring – Scaling and delivering community feedback – Expert webinars02/26/13 9
    10. 10. Volunteer Listings• 266 Volunteer Listings• 570 Volunteer Referrals02/26/13 10
    11. 11. Product Updates• Increasing donor conversion – Recurring donations – Search feature redesign – Improvements to make page loading quicker• Back end improvements – Due Diligence Renewal System• New features – Microprojects• Marketing – Bricks for Good02/26/13 11
    12. 12. Fundraising Success on GlobalGiving02/26/13 12
    13. 13. Agenda• GlobalGiving Success Stories• Donor attraction• Donor engagement – Matching and fundraising campaigns – New features and fundraising tools• 2013 Campaign Calendar02/26/13 13
    14. 14. Leadership Initiatives (joined in 2010)Project: Create 120 Jobs and 10 new businesses inNigeriaRaised to date:> $230,000 (including more than $100K in matching!)GlobalGiving Style:•Strategic annual planning with GG in mind•Sincere relationship building with donors and GG•GlobalGiving Ambassador Program•Superstar! Corporate partnerships 02/26/13 14
    15. 15. Gwalior Children’s Hospital Charity (joined in 2010)Project: Snehalaya meaning the Home with Love inHindiRaised to Date: $80,000GlobalGiving style:•Working to become a Superstar•Active engagement throughout the year•Reporting through narrative and photo02/26/13 15
    16. 16. Take 2 (joined in 2009)Project: Teaching Children w/ Autism Washington, DCRaised to date: $50,000GlobalGiving Style:•Immediate, customized thank you notes•Regular reports•Engaging local supporters around events 02/26/13 16
    17. 17. More than Me Foundation (2010)Project: 500 Girls off the Street & Into School inLiberiaRaised to Date: > $80,000GlobalGiving Style:•Experimentation•Taking advantage of variety of opportunities:Ford Test Drive, Gifts for Good, Girl Effect•Relies on large base of smaller donors: photocontest, Bonus Day•Enthusiastic engagement with GlobalGiving 02/26/13 17
    18. 18. Shining Hope for Communities (joined in 2011)Project: Clean Water for the Kibera School for Girls!Raised to Date: >$100,000GlobalGiving Style:•Campaigns!•Girl Effect Challenge•Recurring Donation Campaign•Mother’s Day Tribute Card Campaign•Self-created promotions 02/26/13 18
    19. 19. What do these organizations have in common?• Intentionally planned GlobalGiving into their organizational fundraising• Selected and experimented with different campaigns• Active engagement with GlobalGiving activities and staff02/26/13 19
    20. 20. Attracting Donors02/26/13 20
    21. 21. What does your organization do to attract donors?02/26/13 21
    22. 22. Lessons from GG’s top fundraisers1. Look for venues to share your story. • Rotary Clubs, religious institutions, universities, house parties1. Give prospective donors a reason to fall in love with your organization. • Zimkids International through pen pal programs, video conferencing, and emails1. Be intentional about expanding your network of advocates. • MHOP mobilized close to 400 donors in one campaign using a network of advocates02/26/13 22
    23. 23. Lessons from GG’s top fundraisers4. Give your advocates a reason to do outreach. • Lotus Outreach uses GlobalGiving tools to create their own promotions and campaigns4. Don’t be afraid to tap into your own networks! • “Many of our donors are literally our staff’s third grade teachers or dentists.” – MHOP4. Increase your visibility on GlobalGiving’s site.02/26/13 23
    24. 24. Who are GlobalGiving donors?• More than 280,000 donors all time• 80% American• 40,000 visitors to the site weekly• Employees: 37,000 Eli Lilly & Co; 34,000 Nike; Half a million YourCause users• Media viewers: 20/20, Oprah, Nick Kristof• Average GG donor: Middle-age professional woman02/26/13 24
    25. 25. Compelling Description + Visibility New donors02/26/13 25
    26. 26. Compelling Project PageSpecific,action-orientedClose-up,high Tangible,-resolution realistic,photo varied Easy to understand, 02/26/13 jargon-free, project 26
    27. 27. Your project here!02/26/13 27
    28. 28. 02/26/13 28
    29. 29. Search Ranking Criteria• 40% the amount of time since your previous project report• 20% the number of donors that your project has attracted• 20% the amount of money your project has raised, relative to other projects• 20% how close is the project to being fully funded02/26/13 29
    30. 30. 02/26/13 30
    31. 31. Lunch Time!02/26/13 31
    32. 32. Engaging Existing Donors02/26/13 32
    33. 33. Campaigns! Campaigns are designed to help you keep your donors engaged. What GlobalGiving campaigns have you participated in?02/26/13 33
    34. 34. 02/26/13 34
    35. 35. 02/26/13 35
    36. 36. Donor Tools! Build donor tools into your regular interaction with donors What GlobalGiving tools does your organization use? How have you included them in your interaction with donors?02/26/13 36
    37. 37. Tool02/26/13 37
    38. 38. 02/26/13 38
    39. 39. 02/26/13 39
    40. 40. 02/26/13 40
    41. 41. Fundraiser Pages02/26/13 41
    42. 42. Donor Communication!• 46% of donors stop giving because they feel like their donations are not recognized or appreciated!• Send thank you notes multiple times per month• Share photos, anecdotes, and stats in project reports02/26/13 42
    43. 43. 02/26/13 43
    44. 44. 02/26/13 44
    45. 45. Thank YOU for your hard work and ded $19.4 million was raised on GlobalGiving.org in 2012!02/26/13 46
    46. 46. 02/26/13 47
    47. 47. 02/26/13 48
    48. 48. 02/26/13 49
    49. 49. 02/26/13 50
    50. 50. 02/26/13 51
    51. 51. 02/26/13 52
    52. 52. 02/26/13 53
    53. 53. 02/26/13 54
    54. 54. 02/26/13 55
    55. 55. Training & Support• One-on-one calls & planning• Monthly webinars – Facebook, Corporate Giving, Twitter, Proposal Writing, etc.• Tools & Training Blog• Project Leader Facebook page02/26/13 56
    56. 56. 02/26/13 57
    57. 57. 02/26/13 58
    58. 58. Partner Rewards ProgramThe Why?•Gives you concrete ways to help yourorganization stand out•Rewards organizations that are reportingregularly, participating in campaigns, etc.•Helps GG better manage a growing network02/26/13 59
    59. 59. The Levels• Suspect• Delinquent• Emerging• Partner• Leader• Superstar 02/26/13 60
    60. 60. Partner - Benefits• Permanent access to GlobalGiving’s online fundraising and donor management tools (as long as organization remains in good standing);• Free monthly trainings covering topics such as financial management for non-profits, social media for non-profits, reporting on your progress, and more;• Inclusion on GlobalGiving’s employee giving programs with corporate partners;• Access to GlobalGiving’s site-wide matching campaigns;• Eligibility to receive gift card redemptions from donors.• Ability to post volunteer opportunities on the GlobalGiving site and its volunteer partner sites 02/26/13 61
    61. 61. Leader - BenefitsBenefits are the same as Partner (above), plus:• Eligible to be recommended to a corporate partner, featured in GlobalGiving social media, and highlighted in donor communications;• Eligible for special trainings, matching campaigns, and other opportunities just for Leaders.02/26/13 62
    62. 62. Superstar - BenefitsBenefits are the same as leader, plus:• Most likely to be recommended to a corporate partner, featured in GlobalGiving social media, and in donor communications;• Eligibility for donor interaction and events;• Eligible for future trainings, matching campaigns, and other opportunities special for Superstars.• Eligible for Project of the Month club02/26/13 63
    63. 63. Regular Donations02/26/13 64
    64. 64. Number of Donors02/26/13 65
    65. 65. Time on GlobalGiving02/26/13 66
    66. 66. Overall Donations02/26/13 67
    67. 67. Projects in Good Standing02/26/13 68
    68. 68. Project Reporting02/26/13 69
    69. 69. Microprojects
    70. 70. Microproject Launch• November 12, 2012• Exclusively for Leaders & Superstars02/26/13 71
    71. 71. What is a Microproject?• A microproject is a one-time fundraising effort to help achieve a specific activity or outcome.• Microprojects can either benefit specific people or an activity with a reasonably small amount of funding.• All microprojects are connected to a “parent project”• An average budget of $500, but can be between $250-10,000• 90 days to be fully funded
    72. 72. Project Vs MicroprojectParent Project Microproject•General •Specific•Any budget amount •$250 - $10,000•No timeline •90 days to fund•Reports due every 3 •Only one required report after fundingmonths •Up to 25 projects at a•Unlimited projects with timereporting •No donation options•Donation options
    73. 73. Microproject Examples"$500 will send Grace to school for a year.” • Parent: Scholarships for 100 girls in Liberia"$250 will buy Deepti a new goat.” • Parent: Improving the Livelihoods of women in India“$400 will provide Oscar with job training.“ • Parent: Vocational training for Youth in Argentina
    74. 74. Entering Microprojects02/26/13 75
    75. 75. How to enter a microproject02/26/13 76
    76. 76. Entering a Microproject02/26/13 77
    77. 77. How to edit a microproject02/26/13 78
    78. 78. Microsoft YouthSpark02/26/13 79
    79. 79. GiveforYouth.org• Target youth 13-25• Be about a specific individual or small group• Focus on continuing education, job training, skills development, entrepreneurship• Have a funding goal of $250-$10,000• Interested in joining? https://surveyglobalgiving.wufoo.com/forms/give-02/26/13 80

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