2012 Matching Day Goals and Timeline

Matching DayTimeline 20122012 Key Objectives Key Measures Target Date(s)Fundraising $16K Total $16K raised 6/13/2012Broaden US Base ofSupport and Track impactIdentify and outreach topotential $1000 donors Potential donor list created 3/30/2011 Increase from 4 to 8 $1000+ donors 4/22/2011Donor from each of 50 Contact Sister Schools Maystates 20th 4/15/2012 50 States contribute 6/13/2012Increase Nigerian Supportand Track Total donations of $700+Broaden FundraisingCommitteeId and recurit "SocialCaptains" Identify 12 captains 3/30/2012 Each captain gets 20 new donors 5/15/2012Enhance fundraisingcommunications processDraft of communications Copies sent to Mediacollateral completed Committee 4/15/2012 or request made for Media to create Thank you emails to emaildonors Updated database 5/5/2012Save the datecards/magnet to 500donors Mailed in time for June 13 5/20/2012Announcement email to2000 donors Updated database 5/25/2012Reminder email Updated database 6/8/2012 Assigned calls andMajor donor followup calls commitment 6/12/2012Calls by social captains to Assigned calls andnetwork commitment 6/12/2012Email reminder to donor Updated database, send inbase AM 6/12/2012 Email 6AM with donationDay of email reminder details 6/13/2012Measure and document mailing response %, email,results large 6/30/2012 donor results, % of donor participating, new donors total

2012 Matching Day Goals and Timeline

by GlobalGiving on May 07, 2012

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2012 Matching Day Goals and Timeline Document Transcript