If you know satellite operators, it’s probably because of TV. Being a massive pipe in the sky, satellite is ideal for offering TV broadcasting across large areas, one of my members offers 5200 TV channels of which 1200 are in high definition. Not just direct transmission to 80m households but also up to 96% of cable feed is via satellite. Satellite has led transmission in the latest digital formats of HDTV & 3DTV & in a few years we’ll see UltraHD transmission as well.
Less well-known but still critical: emergency communications & disaster relief. When disaster strikes, one of the first needs is communications, with terrestrial networks usually either destroyed or overloaded, satellites provide an immediate solution within hours of a disaster
Whether for maritime & land border monitoring & control, surveillance or for direct use by troops in operational service, up to 80% of all government and military communications are carried over commercial satellites, with high standards of encryption being used to protect these transmissions.
Then you’ve also got maritime safety, broadband communications at sea, real time weather and chart updates, reporting & selling fishing catch online, depth maps & telemedicine & even fighting piracy
A policy objective which is vital to policymakers all over the world and where satcoms makes a fundamental contribution is in the field of development & contributing to the MDGs One example I would like to share is that of Niger where extreme drought & locusts caused a famine crisis. An early-warning system using satcoms connected 12 vulnerable & isolated regions & relayed information on key indicators like: variations in stocks of crop/ changes in people’s diets/ variations in natural resources. Of course earth observation played a crucial role too, watching locust movements & weather developments. Other examples include using satcoms to connect banks in remote areas which can then provide services like microfinance. They need reliable, robust & cost-effective access to the Internet & the ability to remotely execute database backups to remote servers - this was implemented with the Bank of Malawi There is no reason why such small-scale projects cannot be duplicated quickly & efficiently within the context of European Development Policy & would be an cost-effective use of development funds.
Satellite has a unique advantage in being able to connect underserved (explain) & un-served areas directly to the Internet backbone. Given that 80% of the EU population live in such areas, this is clearly an important opportunity Today, people are leaving the quality of life of the countryside to move to congested towns and cities, while satellite technology presents a solution with which to preserve the vitality & occupation of these places, without having the environment impact that would be seen by installing masts or digging the ground. In the last years satop private investment into satBB has been in excess of 500m€. This new capacity will connect around 2million users, which is only a fraction of the European problem. Political recognition could help accelerate the commercial process as in reality at least 10 million unserved reflects a need for a minimum of 10 next generation sats, which you will appreciate would be a huge boost for European industrial competitiveness
Global Forum 2012: Christine Leurquin, ESOA
“Platforms to Grow Innovation” Innovation in Satellites &The Future European Communications Eco-System Stockholm, 12th November 2012 Christine Leurquin Space Policy Working Group firstname.lastname@example.org www.esoa.net 1
ESOA’s Satellite Operators Services 11 satellite operators in 8 countries 161 satellitesGlobal coverage with communications services 2
A look at some of today’smain satellite applications 3
TV Broadcasting1958: BLACK & WHITE Sweden football world cup Satellite TV 1962 1974: COLOUR TV Germany football world cup 2006: HDTV Germany football world cup 2010: 3DTVSouth Africa football world cup 4
Emergency CommunicationsE.g. Haiti Earthquake/ Sudan 5
Broadband via SatelliteFor lower density areas/ remote/ rural users - E.g. farmsFor ships/ planes/ vehicles - E.g. search & rescueFor remote industrial uses - E.g. oil rigs E.g. Rural Farmers 9
What about the Future Role of Satellite? Does innovation in satelliterespond to tomorrow’s needs? 10
ESOA Initiative in 2012 Booz report commissioned/ publicly launched - Sept 2012 Why Satellites Matter?They are & must be an integral part ofthe future communications eco-systembecause: They provide unique & differentiating key capabilities for communications systems & Satellite services significantly contribute to European policies & their implementation 11
Look Forward to 2020 DAE Objectives 30Mbps/ 100MbpsToday: Users already watching AV content on tablets/ IPhones; equipmentsuppliers & content producers are ultra-HD ready2012: New open standard to allow satellite content to be viewed in IP onmultiple devices (SatIP)2015: Commercial launch of Ultra-HD TV2016: Cisco says: 86% of all IP traffic will be video-based 12
The Future Communications Eco- System demands Innovation! Hybrid/ interactive solutions that take the strengths of each technology to deliver a comprehensive solution enabling the ultimate user experience 13
Innovation for Multi-play Growth TV, Video Streaming, Internet & push content Trunking Backhauling & Off-loading & Hybrid & 2-way Tower Feed De-clustering MultiplayInternational or National Backhauling cellular Base “1 dish per village” : Homes : deliveringtrunking on C-band and Stations or DSLAMs with backhauling a sustainable multi-play to with O3b data or (mobile) video femto/picocell or a WiFi multi-screens; repeater + possibly a complementing DSL & Feeding a DVB-T/H emitter DVB-T/H gap filler cellular broadband (1-way) Feeding edge CDNs or stand-alone (2-way) 14
Innovation in New Standards Need for SEAMLESS INTEGRATED Solutions SatIP ensures high quality TV on any IP enabled device: Tablets/ mobile phones/ laptops/ traditional TV sets Converts DVB signals to IP, so allowing connection to home network infrastructures (e.g. WLAN) Available everywhere: even rural/ isolated areas No physical connection to Internet required 15
Innovation in New Standards Need for HYBRID Solutions Leading Satellite Operators are part of a new standard that brings the best of terrestrial & satellite broadband/ broadcasting abilities together A pan-European specification for interactive TV applications for television Designed for hybrid broadcast / broadband receivers Targeted application types: “Red Button” applications Enhanced TV, interactive ads, voting, betting, etc. Broadcast-independent applications Accessed from broadcaster’s application or manufacturer’s portal: Catch- up (on-demand) TV, games, photo sharing, etc. Create a new ecosystem which is a win-win situation for TVmanufacturers, broadcasters (& software vendors) 16
Innovation in Digital Formats Next Generation Digital FormattingSatellite Operators will carry ULTRA HD TV channels on future satellites Consumers are spoiledfor choice with how towatch video contentThey constantly demandbetter quality Broadband will co-existalongside linear TVviewing Satellite operators leadtransmission in thelatest digital formats &will continue to do so 30Mbps (EC 2020 objective) will allow for only 1 UHDTV channel Satellite strengths must be exploited to ensure best user experience for maximum number of citizens 17
Innovation in Next Generation Infrastructure Need for More BandwidthSatellite operators have anticipated this & now invest in Next Generation Systems for various applications MEO Constellations allowing fibre- like bandwidth Multi-spot beam satellites to allow frequency re-use 18
Innovation in Next Generation Terminals Need for Greater Efficiency & Flexibility More users online Different traffic profiles More TV Channels Multiple Environments IncreaseD Image Quality Mutiple applications on Single Add more services to portfolio Terminal Efficiency VersatilityMore efficiency (getting more bits through the Hertz) to increase profitability/ grow satellitemarketEfficiency technologies based on (new) DVB-standardsDo more with existing bandwidth, reduce costs or increase service availabilityBarrier-Breaking Throughput over satellite (e.g. 506 Mbps over a 72 MHz Kutransponder) 19
ConclusionsSatellite Operators: Are at the heart of Europe’s Digital Future Continue to invest in & drive new technologies & solutions Are & will remain essential to making the EU 2020 objectives a reality They depend on: An appropriate push in Europe’s Space Industrial Policy Clear recognition in Europe 2020 policy Continued access to key satellite spectrum Specific support in Horizon 2020 20