With the proliferation of apps, social media platforms and all of the cool tools that are coming on the market daily, it is easy for marketers, content managers or any one managing social media, to become overwhelmed.
We have found that the best way to go about navigating this thick forest is by setting up a well thought out integrated control system.
Here's a very simple example that can be employed by a small company or team of digital marketers.
It is by no means exhaustive. It is designed to get you thinking more strategically. Our methodology is simple: plan, integrate, evaluate then disseminate.