1. “Rethink your homepage in
the context of user-engagement”
Sybren Kooistra [Datajournalist annex ‘hacker’]
Thijs Balder [Designer annex ‘hacker’]
Hay Kranen [Programmer annex ‘hacker’]
AMSTERDAM – THE NETHERLANDS

2. How people consume the news
Three Major trends
Personalized
Social
Mobile
The way YOU want the news
(but) Via third parties

3. How people consume the news
Three Major trends
Personalized
Social
Mobile
News through the interests of others
(but again) Via third parties

4. How people consume the news
Three Major trends
Personalized
Social
Mobile
Mobile first
Pc second

5. It does not give you only
that what you want to see
Instead the website gives
you a little bit of
everything, for everyone...
The all too
familiar website
It is NOT personalized

6. It does not give you any
insight into what your
friends think about the
news
All it tells you, is what has
been read the most and
we think you should read…
The all too
familiar website
It has NO social elements

7. Even though more and
more traffic comes via
mobile phone and tablet,
the website has not been
designed with phone and
tablet first in mind…
The all too
familiar website
It is NOT mobile first

16. Volkskrant Feed
Personalized
Social
Mobile

17. Thank you @GEN 2013
Thank you Hackerzz