Global Editors Network News SummitParis • June 19.-21.2013Team: Deutsche WelleXiegong Fischer, EditorCosmin Cabulea, Devel...
BECAUSE:HOMEPAGE RE-DESIGN IS NOT ENOUGH
WHY?WHAT? HOW?This is how we worked....
RIGHT NOW:EACH DAY MILLIONS OF USERS ARETRICKED OUT OF THEIR DATA(TO AVOID TERRORISM & TO SELL MORE SHOES.)JOURNALISM SHOU...
TOPIC: USER ENGAGEMENTWHY SHOULD ANY USER GO TO OUR HOMEPAGE?
(SECRET TRICK)MAKE A SMALL USER GROUPREALLY HAPPY,NOT A BIG AUDIENCEJUST A LITTLE BIT HAPPY
HELP (YOUNG) PEOPLETO CHOOSE A PROFESSION
WHICH JOB WOULD MAKE MERICH AND HAPPY?
YOUNG PEOPLE STRUGGLECHOOSING THE RIGHT JOBFACT: 25% OF ALL GERMAN GRADUATES FLOCK TO JUST 4 (!) POPULAR PROFESSIONS*What ...
THE HOW: WHAT QUALITIES ARE NEEDED?BE DATA-DRIVENBE RELEVANTBE FIERCELY ON THE USERS SIDE
TECHNOLOGY:EXTENSIVE OPEN DATA PLUSNATIONAL JOB STATISTICSALGORITHM:CALCULATING LIFETIME INCOME,WITH ALL FACTORS
WHAT SHOULD BE PART OF THE EQUATION?- YEARS TRAINING- MONEY- JOB AVAILABILITY- TYPICAL RISKS OF JOB („BURN-OUT“)- STABILIT...
PROTOTYPE AFTER TWO DAYS...
EDUCATION EQUATION
slef-employed doctoremployed doctorincomeThe chartshows howthe same jobmight generatevery different pay.(Rough Beta!)Lifeti...
EDUCATION EQUATION
Users canshare their resultson Facebook, fordiscussion with others.
THIS IS LIVE NOW:HTTP://BITLY.COM
THANK YOU, @GEN13!XIEGONG, COSMIN, MIRKO
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10 gen hackathon-paris_deutsche_welle project

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10 gen hackathon-paris_deutsche_welle project

  1. 1. Global Editors Network News SummitParis • June 19.-21.2013Team: Deutsche WelleXiegong Fischer, EditorCosmin Cabulea, Development/VisualizationMirko Lorenz, Editor/Information ArchitectHACK THE NEWSROOM//USER ENGAGEMENTA What-if Tool for YoungPeople to Plan theirCareers Using Data
  2. 2. BECAUSE:HOMEPAGE RE-DESIGN IS NOT ENOUGH
  3. 3. WHY?WHAT? HOW?This is how we worked....
  4. 4. RIGHT NOW:EACH DAY MILLIONS OF USERS ARETRICKED OUT OF THEIR DATA(TO AVOID TERRORISM & TO SELL MORE SHOES.)JOURNALISM SHOULD GIVE DATA, NOT TAKE IT.
  5. 5. TOPIC: USER ENGAGEMENTWHY SHOULD ANY USER GO TO OUR HOMEPAGE?
  6. 6. (SECRET TRICK)MAKE A SMALL USER GROUPREALLY HAPPY,NOT A BIG AUDIENCEJUST A LITTLE BIT HAPPY
  7. 7. HELP (YOUNG) PEOPLETO CHOOSE A PROFESSION
  8. 8. WHICH JOB WOULD MAKE MERICH AND HAPPY?
  9. 9. YOUNG PEOPLE STRUGGLECHOOSING THE RIGHT JOBFACT: 25% OF ALL GERMAN GRADUATES FLOCK TO JUST 4 (!) POPULAR PROFESSIONS*What myparentswantWhat Iwant* SOURCE: DESTATIS
  10. 10. THE HOW: WHAT QUALITIES ARE NEEDED?BE DATA-DRIVENBE RELEVANTBE FIERCELY ON THE USERS SIDE
  11. 11. TECHNOLOGY:EXTENSIVE OPEN DATA PLUSNATIONAL JOB STATISTICSALGORITHM:CALCULATING LIFETIME INCOME,WITH ALL FACTORS
  12. 12. WHAT SHOULD BE PART OF THE EQUATION?- YEARS TRAINING- MONEY- JOB AVAILABILITY- TYPICAL RISKS OF JOB („BURN-OUT“)- STABILITY OF SPECIFIC INDUSTRY- SATISFACTION
  13. 13. PROTOTYPE AFTER TWO DAYS...
  14. 14. EDUCATION EQUATION
  15. 15. slef-employed doctoremployed doctorincomeThe chartshows howthe same jobmight generatevery different pay.(Rough Beta!)Lifetime income - same job, but different outcome
  16. 16. EDUCATION EQUATION
  17. 17. Users canshare their resultson Facebook, fordiscussion with others.
  18. 18. THIS IS LIVE NOW:HTTP://BITLY.COM
  19. 19. THANK YOU, @GEN13!XIEGONG, COSMIN, MIRKO
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