Infographic: The Taiwan Games Market

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Taiwan #2 in the World For Casual/Social Gaming

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Infographic: The Taiwan Games Market

  1. 1. ‘ti newzoo January 2014 age‘ in . ,________. . '. ... .§Z-, , , ‘T . , , - , . - ‘P’ S a . ‘if. .f‘, ‘; _ 4 s“, -9 I V . 4 ‘ H= * I» ( ' » 1. '~ ' 4‘ " 1 . I’ . _ T» r I‘ '( , _. 1 -—_ ‘~__r'' ‘o f, _a_‘r. < , 7 ' ' wouo RANK (REVENUES): " ; AN1|5‘‘‘ - .1 ‘ APP STORE RANKING” ’ ‘ : ‘ 4 ? . 15'. ’ in E, it. .. 3114 l . ° p, ¥lHEN SIT, c§MEsTo . CASUAL/ socIAL ‘GAMING B iPhone ‘m-mu OF G §> GoogleP| <1q CASUAL/ SOCIAL GAMES _Nn_/ ‘SA '3 "A . ta . Tl "”‘“iiA= -1 ‘E 3” u, .3 . THEREiB'3.E _— 9 ' E r IE Newzoo‘s primary consumer research portfolio (18 countries) (MILLIONS. 2013) 52% or ALL TAU. -JANE/ SE , / ' / /eA. »TeRs SPENDS ; -10.‘-IEY on on '--IN GAMES . _', ‘0S>tV Toys F A o T ‘wt 0 M «N aw 230 O f ‘s i ‘DMA T A E x E“ilil:0'R , T I A . “ ’ _ x _’ . .: . ' ' . » / ' . QU_l, ";QF ‘ TAIWANESE 7 mine, CASUAL GAMERS ; nAvE . YAI-IO'O. COM. IN THEIR -OF MOST PLAYED CASUAL GAME NEWZO0'S SCREEN SEGMENTATION MODEL" SIZE AND PROFILE OPPORTUNITIES IN TAIWAN ACROSS ALL SCREENS AND MARKET SEGMENTS USING ZOO VARIABLES. SUCH ASI ‘GENDER/ AGE -PREFERRED PAYMENT METHODS -INCOME & HOME siru. -.TTo~ -FREE-TO-PLAY (rap) vensus PAY-T0-PLAY <92») -MOBILE pnoua & YABLET ensues -POPULAIR FRANCHISES PLAYED -TV CONNECTIVITY & oevrcss CONNECTED -SOCIAL NETWORKS usso -paereanao TV CHAN. ‘-IELS vAPP stones usao -PREFERRED RETAIL cu. -.x~s -cnoss-scnaen ROLE or moans oevzce -use or pnanro cARos' y‘ -CONSOLES useo & owueo -TOTAL Mu. -TSER or (NON-)0.'. .‘4ER$ T «same or DIGITAL oo-. ~T~LoAos IN SPENDING -PL. -.vans new MARKET seomaur / . scnaau -PLAYING TOGETHER wxrn mos -sauna PREFERENCES pan MARKET SEGMENT All key variables can be found here: - PAYIPIG PLAYERS PER MARKET SEGME-‘KT www_nQwzoo_c°m/ topic_[i5[ '34 ‘ ' , T‘ T’, V‘ I) Newzoo Global Games Market Report _ _ . 2) Ne. '.7(x)/ Dwsnnro Monlluly Global’ AppS(o. 'e Report, Oaober .7073‘ F I N 0 '40 R E C 0 O L S T U r r A T ‘ l‘ All other data taken from me Ne. -uzoo Ouzo Expforer (2013. age 10 to 50) wWW- newzoo-corn

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